Personal Information
Organización/Lugar de trabajo
Austin, TX United States
Ocupación
Author & Consultant
Sector
Advertising / Marketing / PR
Sitio web
www.neurosciencemarketing.com/blog/
Acerca de
Roger Dooley is a speaker and author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing as well as the popular blog Neuromarketing. He is the founder of Dooley Direct, a marketing consultancy, and co-founded College Confidential, the leading college-bound website. That business was acquired by Hobsons, a unit of UK-based DMGT, where Dooley served as VP Digital Marketing and continues in a consulting role.
Dooley spent years in direct marketing as the co-founder of a successful catalog firm and also was director of corporate planning for a Fortune 1000 company. He has an engineering degree from Carnegie Mellon University and an MBA from the University of T
Etiquetas
neuromarketing
persuasion
roger dooley
brainfluence
marketing
psychology
conversion
copywriting
sxsw
consumer behavior
habit forming products
web design
motivation
content marketing
web design and development
brain
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sxsw 2016
behavior science
apps
non-conscious
habit
habit formation
cognitive fluency
friction
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mind
design
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social media
seo
pubcon
conversion rate
interactive marketing
mima
digital marketing
market research
website
marketing and advertising
internet marketing
copy
influence
sxsw2012
advertising
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