How to get your site listed on top results in Google

1. SEO
Tips and Tricks

7. 500 TO 600 UPDATES
Every Year

8. SEARCH
RANKING
FACTORS
!
!
adv.st/1eRMZlP

9. GOOGLE
CAFFEINE
June 2010
!
!
Changed the way that google
manage his index
!

10. PANDA
UPDATE
Started on February 2011
!
against spam, duplicate
content, low quality websites
!

11. PENGUIN
UPDATE
Started on April 2012
!
find webpages optimized
beyond the “tolerance level"

12. HUMMINGBIRD
UPDATE
August 2013
!
Changed the way that google
interpret the user. Empower
Semantic Search and use of
Google Graph.

13. HUMMINGBIRD
•
No more keywords
optimization, but topical
optimization.
•
more emphasis in context,
than individual keywords.

14. HOW GOOGLE INTERPRET
YOUR QUERY?
•
NOW: Determine the searcher intent and return
pages that best match that intent.
•
BEFORE: Best matching the keywords in the
search phrase and return pages that best match
this keywords.

15. “BUY NEXUS 7"

16. “WHERE CAN I BUY A NEXUS 7 NEAR HERE"

17. GOOGLE
ALGORITHM
CHANGE
HISTORY
!
!
!
adv.st/1dmKo1w

22. PAST: ON PAGE
OPTIMIZATION
•
Include our main keyword in the page title, URL,
H1 header and several times in content.
•
Point a lot of backlinks to the page using the main
keyword or phrase as a anchor text.

23. ON PAGE OPTIMIZATION
<title></title>
<meta description”” />

24. <h1></h1>
<h2></h2>
<h3></h3>
HEADING TAGS

26. CHANGES
•
Google used to reward this time of optimization.
•
Nowadays that type of optimization is more liked
to get your page penalized!
•
Hummingbird change a lot of thing: a lot of pages
that rank for any given term do not contain that
term in the title.

27. LONG TERM SEO STRATEGIES
•
Quality content
•
Site structure
•
Authority

28. QUALITY CONTENT

29. QUALITY CONTENT
•
Be created for the visitor, not for search engines.
•
Add value to the top 10 SERPs.
•
Give your visitor what they want.

30. GOOD CONTENT
•
Infographics
•
Script and tools
•
Forums
•
Free downloads
•
Posts that include lists:
•
Example: “Top ten adventist games"

31. FOR YOUR
READING LIST
adv.st/1bLgobo

32. SITE STRUCTURE
•
Good organization
•
Intuitive navigation system
•
Well designed and implemented

33. THE CONTEXT
•
Google wants to understand the context of the
page.
•
The best way is the links for your page, from other
pages in the same topic.

34. "THINGS NOT
STRINGS!”
AARON BRADLEY
adv.st/1dGTgdM

35. !
adv.st/1fY87TO
!

36. INTERNAL LINKS
•
Use internal links (like related articles).
•
Increase the ranking of a individual page and
contributes to index better the website.

41. SCHEMA.ORG

42. GTMETRIX
http://adv.st/1nuWruK

43. FOR YOUR
READING LIST
adv.st/1brClBM

44. AUTHORITY

45. AUTHORITY
…derived from the Latin word auctoritas, meaning
invention, advice, opinion, influence, or command.
(Wikipedia)
An accepted source of expert information or
advice. (dictionary.com)

46. HOW TO GET AUTHORITY?
•
Must be well know!
•
Make your website be seen by search engines as
an “accepted source of expert information or
advice”.

47. YOU NEED BACKLINKS
Remember: The very best backlinks you can get to
your it's are the ones you do not create!

48. Develop content that your visitors love
and want to share

49. BACKLINKS
•
Make references to others authority sites.
•
Consider quality for every backlink (content of the
pages and theme).
•
Quality not quantity!

50. SEARCH RANKINGS INCREASE

51. SEARCH RANKING DECREASE

52. BACKLINKS
•
Only look to get backlinks on authority sites in
your niche.
•
Try to be Everywere.
•
Look for domains that are 5+ years old and with
domain page rank 4+.

53. DOMAIN AGE
CHECKER
based on internet archive
(web.archive.org)
!
adv.st/1bVpPIw

54. SEO QUAKE
!
!
adv.st/1jvUPn8

55. AUTHOR
•
Use google author attribution (Google+ profile)
!
!
•
How?
adv.st/MKhq17

56. ANCHOR TEXT
•
For in-context links, use page title or url.
•
In resource box, use page title, the url or the
domain name.
•
Don’t use keyword phrases as the anchor text!

57. ANCHOR TEXT
•
Make your links appear authoritative and natural.
1
!
!
!
2

58. OTHER TIPS
•
Remove or disavow the poor links.
•
More attention to the topic of the page that is
linking to yours.
•
You need fewer back links to rank well.

59. DISAVOW LINKS
adv.st/1dJ9SSa
!

60. OTHER WAYS TO GET
BACKLINKS
•
Use article directories
•
Forum participation
•
Youtube and other video sites
•
Twitter and Facebook
•
Blogs on wordpress.com, blogger.com, tumblr.com
•
RSS Feeds - submit to rss feed directories
•
Guest blogging
•
PDF distribution (scribd.com, issuu.com)

61. BACKLINKS TO BACKLINKS
•
Track the backlinks that point to your website.
•
Point quality links at these backlinks.

62. LINKS POINTING TO PAGES THAT
LINK TO YOUR PAGE

63. MAJESTIC SEO
adv.st/1evCYoj

64. HOW STICK IS YOUR SITE?
•
Check on Google Analytics:
!
•
Bounce Rate
•
Time on Site

65. TOOLS!
!
I LOVE THEM!

66. WHAT GOOGLE HAVE TO SAY
ABOUT YOUR SITE?
!
Know using Webmasters Tool

67. DATA NEED TO BE VISIBLE
to everybody

68. THE ANALYSIS NEED TO BE A
DAILY BASIS ACTIVITY

69. GOSQUARED
gosquared.com

70. CYFE
cyfe.com

71. FOR YOUR
READING LIST
http://adv.st/1iSMPtD

72. THANK YOU!
!
@ferrazweb
rogerio.ferraz@adventistas.org
!
!
Get this presentation at:
adv.st/seogain