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VALUE CHAIN ANALYSIS 
OF FAST FOOD INDUSTRY 
PRESENTED BY 
ROHAN.R.BHOSALE- 11 
PULKIT SINGH- 06
Primary activities 
Inbound 
logistic- 
1.Sesame 
seeds 
(Ghaziabad 
Uttar Pradesh) 
2.Veg patty 
(kiran foods 
taloja 
Maharashtra) 
3.Cheddar 
cheese 
(Maharashtra 
4.Fresh iceberg 
lettuce 
(talegaon 
Maharashtra) 
5.Buns 
(KHOPOLI 
MAHARASTRA) 
_FOOD LAND 
operation 
1.Morning 
Working 
station-20% 
Cold storage 
-80% 
2.Evening 
Working 
station-70% 
Cold storege- 
30% 
3. 
franchisees 
must take 
supply 
from 
mcde 
Outbound 
logistics- 
Distributor 
agreements 
1. Quality 
control 
2. Freight 
truck 
inspections 
3. random 
audits 
Just in time 
order and 
delivery 
4. Ensuring 
freshness 
5 on time 
delivery 
Service 
1.Macdelivery 
11am-1am 
2.Birthday 
parties-prior 
information 
3.Free wifi 
4.Fast food 
service 
. 
Marketing 
and sales 
1.Happy meal 
for kids-16 
kids books 
(panda)free 
2.Birthday 
party 
3.Free 
recharge and 
macaloo tikki-shop 
300 
online 
Support activities 
Technology 
development 
1. Just in time 
delivery 
2. Wireless headsets 
Procurement 
1.Franchisee 
purchase 
Agreement 
2 corp. 
guideline for 
farmers 
Firm 
infrastructure 
1.Intellectual 
Properties 
HRM 
1.flexible 
schedule 
2double 
payment on 
public holidays, 
night allowance, 
provident fund, 
medical fund, 
free meal on 
your break, 22 
days Annual 
Leave and 13th 
salary. 
MARGIN 
(Value Created and Captured – Cost of Creating that Value)
Operation-fried 
work 
1.station - 
material 
like( wings 
,fiery 
grilled, 
popcorn 
chicken) 
prepared 
and stored 
in oven . 
2.Morning 
10- 15 % 
3.Evening 
50-60% 
Outbound 
logistics 
1. Quality 
control 
2. Freight 
truck 
inspections 
3.On time 
delivery 
(dist) 
KFC 
Service 
1.Free wifi 
2.Free 
home 
delivery 
3.Free tour 
to kfc 
kitchen 
Marketing 
and sales 
1.Kfc wed- 
6pc hot 
crispy free 
with 6pc 
order 
2.branded 
prepaid 
coupons- 
350 shop 
free inox 
ticket 
Technology 
development 
1. Just in time 
delivery 
2. . 
Support activities 
Procurement 
Chicken-weekly 
purchase 
Vegetables-after 
every 
three days 
Firm infrastructure 
1.All prime location 
store own by kfc 
itself 
2.Outside metro are 
own by franchisees 
3.Malaysian ,jordan 
,devyani 
HRM 
Live video at 
official site of 
people having 
work 
experience 
2. Education 
grant 
programme- 
2000$ 
scholarship 
Primary activities 
Inbound 
logistics- 
Chicken – 
(godrej 
(taloja) 
Frozen 
chicken from 
(venkies- 
Pune) 
Vegetables 
from- ESSAR 
(Agnotec 
pune) 
spices - 
Vallbhai 
spices 
Dist –food 
land 
MARGIN 
(Value Created and Captured – Cost of Creating that Value)
KFC McDonalds 
Spicy Product less spicy 
Indian people like spicy products instead of Burger and French Friesboiled food 
Arabian Rice and Zinger Burger Big Mac 
Free Delivery Charges for home delivery 
Chicken is eaten by every community 
Local Staff and Highly Qualified because Its Staff consist of simple Graduates local staff can 
better deal with the and give them training 
customers. 
DIFFRENCE

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value chain analysis kfc vs mcdonalds

  • 1. VALUE CHAIN ANALYSIS OF FAST FOOD INDUSTRY PRESENTED BY ROHAN.R.BHOSALE- 11 PULKIT SINGH- 06
  • 2. Primary activities Inbound logistic- 1.Sesame seeds (Ghaziabad Uttar Pradesh) 2.Veg patty (kiran foods taloja Maharashtra) 3.Cheddar cheese (Maharashtra 4.Fresh iceberg lettuce (talegaon Maharashtra) 5.Buns (KHOPOLI MAHARASTRA) _FOOD LAND operation 1.Morning Working station-20% Cold storage -80% 2.Evening Working station-70% Cold storege- 30% 3. franchisees must take supply from mcde Outbound logistics- Distributor agreements 1. Quality control 2. Freight truck inspections 3. random audits Just in time order and delivery 4. Ensuring freshness 5 on time delivery Service 1.Macdelivery 11am-1am 2.Birthday parties-prior information 3.Free wifi 4.Fast food service . Marketing and sales 1.Happy meal for kids-16 kids books (panda)free 2.Birthday party 3.Free recharge and macaloo tikki-shop 300 online Support activities Technology development 1. Just in time delivery 2. Wireless headsets Procurement 1.Franchisee purchase Agreement 2 corp. guideline for farmers Firm infrastructure 1.Intellectual Properties HRM 1.flexible schedule 2double payment on public holidays, night allowance, provident fund, medical fund, free meal on your break, 22 days Annual Leave and 13th salary. MARGIN (Value Created and Captured – Cost of Creating that Value)
  • 3. Operation-fried work 1.station - material like( wings ,fiery grilled, popcorn chicken) prepared and stored in oven . 2.Morning 10- 15 % 3.Evening 50-60% Outbound logistics 1. Quality control 2. Freight truck inspections 3.On time delivery (dist) KFC Service 1.Free wifi 2.Free home delivery 3.Free tour to kfc kitchen Marketing and sales 1.Kfc wed- 6pc hot crispy free with 6pc order 2.branded prepaid coupons- 350 shop free inox ticket Technology development 1. Just in time delivery 2. . Support activities Procurement Chicken-weekly purchase Vegetables-after every three days Firm infrastructure 1.All prime location store own by kfc itself 2.Outside metro are own by franchisees 3.Malaysian ,jordan ,devyani HRM Live video at official site of people having work experience 2. Education grant programme- 2000$ scholarship Primary activities Inbound logistics- Chicken – (godrej (taloja) Frozen chicken from (venkies- Pune) Vegetables from- ESSAR (Agnotec pune) spices - Vallbhai spices Dist –food land MARGIN (Value Created and Captured – Cost of Creating that Value)
  • 4. KFC McDonalds Spicy Product less spicy Indian people like spicy products instead of Burger and French Friesboiled food Arabian Rice and Zinger Burger Big Mac Free Delivery Charges for home delivery Chicken is eaten by every community Local Staff and Highly Qualified because Its Staff consist of simple Graduates local staff can better deal with the and give them training customers. DIFFRENCE