It covers the basic of analytics, types of analytics, tools, and techniques of analytics, and a briefcase study to demonstrate the predictive analytics with decision tree algorithm of machine learning
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Tools and techniques for predictive analytics
1. TOOLS AND TECHNIQUES
FOR PREDICTIVE
ANALYTICS FOR PROJECT
RISK MANAGEMENT
Addepalli Mahidhar 2005003
Ajay Adhikrao Waghmare 2005006
Rohan Kumar Jumnani 2005027
Preetika Baniwal 2005026
Md Yusuf Jamil 2005020
2. What is Analytics?
Analytics is the systematic computational analysis of
data or statistics.
Business analytics is the process of discovering,
interpreting, and communicating significant patterns
in data and using tools to empower entire
organization to ask any question of any data in any
environment on any device.
Statistics
Computer
programming
Operations
Research
3. Business value of Analytics
A new way to
work
• Change is
continuous
• Centralized
analytics
platfrom
• Importance of
IT-led
innovations
Uncover new
opportunities
• Modern tools
are predictive,
self learning and
adaptive
• Right data at the
right time
• Visualizing the
data and seeing
the data signals
before the
competitor
Analytics today and the future
1980s
• Relational Database (RDB)
• SQL
• Notion of Data warehouse
1990s and
2000s
• Data mining
• Tools like R, python
• Map Reduce, Apache Cassandra
Gaining data visibility Requiring more insight
Business intelligence
Desktop business
analytics tools
Automatic
upgradation and
automate data
discovery, cleansing
and publishing
A centralized analytics platform where IT plays a pivotal role is still a fundamental part of any analytics strategy.
4. Data Analytics Vs Data Analysis
Analytics
• Data analytics is a broader area
• Scientific process of transforming data into
useful information to make better decision
• Data analytics life cycle consist of Business
Case Evaluation, Data Identification, Data
Acquisition & Filtering, Data Extraction,
data analysis, Data wrangling, training and
testing data, modeling, checking credibility of
model
• By doing mathematical modeling using past
data, it tells you about future events.
Analysis
• Analysis is subcomponent of the data
analytics
• Analysis is used in businesses to analyze the
data and take some insight of it
• The sequence followed in data analysis are
data gathering, data scrubbing, analysis of
data and interpret the data precisely so that
you can understand what your data want to
say.
• It analyses the past events using data, and
gives insight into about the past event
6. • Simplest Form of Analytics
• 90% of companies uses descriptive analytics
• Social analytics
• Ex- determining the effectiveness of promotional
campaign on social media sites based on real
time and past data
Descriptive Analytics
• To answer “Why” in a particular trend of
historical and real time data
• Step ahead of descriptive analytics
• Ex- To enable companies to drill down and
determine why they missed out their profit
margin
Diagnostic Analytics
• Probabilistic in nature
• Forecast the trends on the basic of historical data
• Uses statical and machine learning algorithms
• Ex- Credit score enabling financial institutions to
determine the probability of customer credit
card bills on time
Predictive Analytics
• Step ahead of predictive analytics
• Manipulating the future
• Complex in nature and many organizations are
not currently using it
• Ex- Scheduling inventory in the supply chain,
optimizing production etc
Prescriptive Analytics
17. As per Deloitte research
21% of projects were
cancelled prior to being
delivered or were never used
37% of all projects
succeeded in delivering the
required functionality on
time and on budget
46% of projects were over
budget
63% of projects were
either challenged or failed
71% of projects were
delivered late
19. Predictive Analytics Techniques
Decision Trees
A decision tree is a visual chart that resembles
an upside-down tree: starting at the “roots,”
one moves down through a continually-
narrowing range of options, each of which
describes a potential outcome of a decision
Machine Learning
Using Machine learning algorithms, business
can optimize and uncover new statistical
patterns which form the backbone of
predictive analytics.
Classification Model
Classification algorithms are useful for sorting
data into classes. Classification models can
help organizations more efficiently allocate
resources, human or otherwise
Regression Model
A regression algorithm comes in handy when
an organization wants to predict a numerical
value, such as the time a potential customer
will take to return to an airline reservation
before purchase, or how much money
someone will spend on car payments over a
certain period.
.
Neural Networks
Neural networks are biologically inspired data
processing techniques that intake past and
current data to estimate future values. Their
design enables them to find complex
correlations buried in the data, in a way that
simulates the human brain’s pattern detection
mechanisms
Source: udacity.com/2020/09/the-best-predictive-analytics-techniques
23. Case Study : 1
Logistic regression model
for making decision of
loan approval
Variables
Dependent
Loan Status
Independent
Gender Married Education Loan Amount Loan term
Applicant
Income
Credit History Property Area
24. Case Study : 2
Multiple Linear regression model for
predicting profits of XYZ startup
Variables
Dependent Profit
Independent
R&D Spend
Marketing
Spend
Adminstration
City