Why Brazilians and Swedes cooperate so well - in spite of all differences...
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There are different methods to "measure" cultures. Here you have an example with using the HumanGuide® concepts, which is based on L Szondi's personality theory.
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Why Brazilians and Swedes cooperate so well - in spite of all differences...
- 1. 1 Why do Brazilians and Swedes normally cooperate well? (an analysis with HumanGuide) Culture_Brazil&Sweden_eng.ppt 11-06-07 © H.E. Humankonsult AB, 2007 www.humanguide.com
- 2. 2 How can this work? Aren’t their cultures very different? Culture_Brazil&Sweden_eng.ppt 11-06-07 © H.E. Humankonsult AB, 2007 www.humanguide.com
- 3. 3 The culture of a country is based on factors such as: Geography Culture_Brazil&Sweden_eng.ppt 11-06-07 History Religion/ Philosophy © H.E. Humankonsult AB, 2007 www.humanguide.com Language
- 4. 4 You can describe the culture by Anthropological research interviews Surveys or HumanGuide® Culture_Brazil&Sweden_eng.ppt 11-06-07 © H.E. Humankonsult AB, 2007 www.humanguide.com
- 5. 5 About culture it takes about 1000 years to change… (according to Hofstede…) the “factors” are most often on/off according to my studies with HumanGuide Culture_Brazil&Sweden_eng.ppt 11-06-07 © H.E. Humankonsult AB, 2007 www.humanguide.com
- 6. 6 Culture ”guru”: Geert Hofstede… (value-based) Culture_Brazil&Sweden_eng.ppt 11-06-07 © H.E. Humankonsult AB, 2007 www.humanguide.com
- 7. 7 Five dimensions Dimension Answer Power Distance High dependence, inequality accepted, hierarchy needed, power holders have privileges, etc Individualism “I” consciousness, private opinions, fulfil obligations to self, penalty implies guilt, etc Masculinity Performance ambition, live in order to work, big and fast is beautiful, etc Uncertainity Avoidance Inner urge to work hard, showing of emotions accepted, conflict is threatening, etc Long-term Orientation Many truths, pragmatic, acceptance of change, perseverance, etc Culture_Brazil&Sweden_eng.ppt 11-06-07 © H.E. Humankonsult AB, 2007 www.humanguide.com
- 8. 8 Five countries… Culture_Brazil&Sweden_eng.ppt 11-06-07 © H.E. Humankonsult AB, 2007 www.humanguide.com
- 9. 9 How can then a culture be described by HumanGuide? Culture_Brazil&Sweden_eng.ppt 11-06-07 © H.E. Humankonsult AB, 2007 www.humanguide.com
- 10. 10 HumanGuide®??? = Human Development System… Culture_Brazil&Sweden_eng.ppt 11-06-07 © H.E. Humankonsult AB, 2007 www.humanguide.com
- 11. 11 Our development of the HumanGuide concepts (short version;-) 1975 - Training in L Szondi’s (1893-1986) personality theory 1986 - The first version of the personality test (questionnaire) 1999 – Web version; Rolf met Giselle Welter (Brazil) at SIS -99 in Louvain-la-Neuve, Belgium 2002 – Brazilian HumanGuide version ready to use Culture_Brazil&Sweden_eng.ppt 11-06-07 © H.E. Humankonsult AB, 2007 www.humanguide.com
- 12. 12 The HumanGuide® concepts is available in Swedish, English, Portuguese, German, French, Polish, Italian and soon more… HumanGuide® is used in Sweden e.g. H&M (clothes retailer) Brazil e.g. Peugeot Citroen Switzerland e.g. u-blox (GPS chips) Culture_Brazil&Sweden_eng.ppt 11-06-07 © H.E. Humankonsult AB, 2007 www.humanguide.com
- 13. Brazil: On April 2009, HumanGuide was the first approved internet-based personality test - and it still is!
- 14. 14 HumanGuide… (motivation-based) Culture_Brazil&Sweden_eng.ppt 11-06-07 © H.E. Humankonsult AB, 2007 www.humanguide.com
- 15. 15 The Eight Boxes Theory - please, assess yourself… Culture_Brazil&Sweden_eng.ppt 11-06-07 © H.E. Humankonsult AB, 2007 www.humanguide.com
- 16. The Eight Boxes Theory
- 17. 17 2+2= ? Culture_Brazil&Sweden_eng.ppt 11-06-07 © H.E. Humankonsult AB, 2007 www.humanguide.com
- 18. 18 2+2= Factor Sensibilit y Power Quality Answer I think it is about four, what do you think? FOUr! 2 + 0 = 2, 2 + 1 = 3, 2 + 2 = 4 Exposure Fourh! Structure 4,000 Imagination About four Stability Contacts Culture_Brazil&Sweden_eng.ppt 11-06-07 FOOUURR... Tja, four... © H.E. Humankonsult AB, 2007 www.humanguide.com
- 19. 19 Rolf Kenmo and you… Culture_Brazil&Sweden_eng.ppt 11-06-07 © H.E. Humankonsult AB, 2007 www.humanguide.com
- 20. 20 Person/Culture Chemistry Analysis… “The most important single ingredient in the formula for success is knowing how to get along with people” Theodore Roosevelt Culture_Brazil&Sweden_eng.ppt 11-06-07 © H.E. Humankonsult AB, 2007 www.humanguide.com
- 21. 21 CultureProfile - Brazilian Not typical Typical HumanGuide® version... Sensibility Power Quality Exposure Structure (an average done by ca 50 Brazilians) Imagination Stability Contacts Culture_Brazil&Sweden_eng.ppt 11-06-07 © H.E. Humankonsult AB, 2007 www.humanguide.com
- 22. 22 Brazilian Culture (carnival…) Culture_Brazil&Sweden_eng.ppt 11-06-07 © H.E. Humankonsult AB, 2007 www.humanguide.com
- 23. 23 E. g. CultureProfile - Swedish Not typical Typical Sensibility Power Quality Exposure Structure Imagination An average done by ca 50 Swedes Stability Contacts Culture_Brazil&Sweden_eng.ppt 11-06-07 © H.E. Humankonsult AB, 2007 www.humanguide.com
- 24. 24 Swedish Culture (kolarkoja…) Culture_Brazil&Sweden_eng.ppt 11-06-07 © H.E. Humankonsult AB, 2007 www.humanguide.com
- 25. 25 What happens if… a Swede meets a Brazilian? Possibilities? Risks and guards? Culture_Brazil&Sweden_eng.ppt 11-06-07 © H.E. Humankonsult AB, 2007 www.humanguide.com
- 26. 26 How could this work? Power Sensibility Culture_Brazil&Sweden_eng.ppt 11-06-07 Exposure Imagination Quality Structure © H.E. Humankonsult AB, 2007 Contacts Stability www.humanguide.com
- 27. 27 The bridge: Sensibility! Power Sensibility Culture_Brazil&Sweden_eng.ppt 11-06-07 Exposure Imagination Quality Structure © H.E. Humankonsult AB, 2007 Contacts Stability www.humanguide.com
- 28. 28 Sensibility, the bridge… Sweden: The “Lovika” mitten… BRAzil: Warm as a log fire… (log fire = “BRASA” in Swedish) Culture_Brazil&Sweden_eng.ppt 11-06-07 © H.E. Humankonsult AB, 2007 www.humanguide.com
- 29. 29 And World Championship Football In Sweden 1958… Culture_Brazil&Sweden_eng.ppt 11-06-07 © H.E. Humankonsult AB, 2007 www.humanguide.com
- 30. 30 Why “USAns” have Power and not so good match with Brazilians? Power Sensibility Culture_Brazil&Sweden_eng.ppt 11-06-07 Exposure Imagination Quality Structure © H.E. Humankonsult AB, 2007 Contacts Stability www.humanguide.com
- 31. 31 USA: Shorter distance to go, i.e. it suits Power! Brazil: More exotic, i.e. it suits Imagination? Culture_Brazil&Sweden_eng.ppt 11-06-07 © H.E. Humankonsult AB, 2007 www.humanguide.com
- 32. 32 Better analysis… USA: Individual decisions! Brazil: The Portuguese king’s decision… Culture_Brazil&Sweden_eng.ppt 11-06-07 © H.E. Humankonsult AB, 2007 www.humanguide.com
- 33. 33 Rolf comes from Värmland (=Warmland!) (West part of Sweden) Culture_Brazil&Sweden_eng.ppt 11-06-07 © H.E. Humankonsult AB, 2007 www.humanguide.com
- 34. 34 Vä rmland is Sweden’s Brazil;-) Power Sensibility Culture_Brazil&Sweden_eng.ppt 11-06-07 Exposure Imagination Quality Structure © H.E. Humankonsult AB, 2007 Contacts Stability www.humanguide.com
- 35. 35 The first Brazilian phone got Don Pedro (the emperor) (It was delivered by Lars Magnus Ericsson and he was from Värmland!) Culture_Brazil&Sweden_eng.ppt 11-06-07 © H.E. Humankonsult AB, 2007 www.humanguide.com
- 36. 36 I, Rolf Kenmo, like Brazilian culture too;-) Culture_Brazil&Sweden_eng.ppt 11-06-07 © H.E. Humankonsult AB, 2007 www.humanguide.com
- 37. 37 Rolf Kenmo - Giselle Welter Ordem e Progresso! Sweden + Brazil = A great team! Culture_Brazil&Sweden_eng.ppt 11-06-07 © H.E. Humankonsult AB, 2007 www.humanguide.com
- 38. 38 Giselle recruited (as being chairman) a new headmaster for the German school in Sao Paulo – it was tricky… HumanGuide helped a lot! Culture_Brazil&Sweden_eng.ppt 11-06-07 © H.E. Humankonsult AB, 2007 www.humanguide.com
- 39. 39 § 1. Be brave and go-ahead! § 2. Be prepared for action! § 3. Be a good tradesman! § 4. Keep order in the camps! Culture_Brazil&Sweden_eng.ppt 11-06-07 © H.E. Humankonsult AB, 2007 www.humanguide.com
- 40. 40 IKEA H&M Absolut (The Viking Manifesto…) Etc Culture_Brazil&Sweden_eng.ppt 11-06-07 © H.E. Humankonsult AB, 2007 www.humanguide.com
- 41. 41 Culture_Brazil&Sweden_eng.ppt 11-06-07 © H.E. Humankonsult AB, 2007 www.humanguide.com
- 42. 42 The HumanGuide® concepts can assist to quickly describe a culture to understand a culture to facilitate good cooperation – from the start! Culture_Brazil&Sweden_eng.ppt 11-06-07 © H.E. Humankonsult AB, 2007 www.humanguide.com
- 43. 43 Our vision: HumanGuide ® improves at work and in life! www.humanguide.com Culture_Brazil&Sweden_eng.ppt 11-06-07 © H.E. Humankonsult AB, 2007 www.humanguide.com
- 44. 44 Evaluations of HumanGuide ® “I am a little sceptical to assess people via tests, but HumanGuide was the best I have seen. Very satisfied” “Interesting that a so simple and quick test can give such a precise assessment of a person” “The result was that I in a short time “learnt” for me unknown people” “Good method for a group to discuss both the individuals and the group’s behaviour” This is the third concept the management team is using: “This was the best!” Culture_Brazil&Sweden_eng.ppt 11-06-07 © H.E. Humankonsult AB, 2007 www.humanguide.com
- 45. 45 June 24th 2010 – A new website www.humanguide.com.br Culture_Brazil&Sweden_eng.ppt 11-06-07 © H.E. Humankonsult AB, 2007 www.humanguide.com
- 46. 46 Possibilities with HumanGuide® Leadership Development Business Development HumanGuide® Profiles Team Development HumanGuide IT support Culture_Brazil&Sweden_eng.ppt 11-06-07 Recruitment © H.E. Humankonsult AB, 2007 Individual Development Own Development www.humanguide.com
- 47. 47 HumanGuide International: www.humanguide.com Culture_Brazil&Sweden_eng.ppt 11-06-07 © H.E. Humankonsult AB, 2007 www.humanguide.com
- 48. 48 The End, but if you like to know more about •country cultures •chemistry •culture applications – please, go on… Culture_Brazil&Sweden_eng.ppt 11-06-07 © H.E. Humankonsult AB, 2007 www.humanguide.com
- 49. 49 Country Cultures via HumanGuide… NOTE! Not research, a few examples! Culture_Brazil&Sweden_eng.ppt 11-06-07 © H.E. Humankonsult AB, 2007 www.humanguide.com
- 50. 50 CultureProfile - Finnish Not typical Typical Sensibility Power Quality Done by a “culture” consultant Sweden - Finland Exposure Structure Imagination Stability Contacts Culture_Brazil&Sweden_eng.ppt 11-06-07 © H.E. Humankonsult AB, 2007 www.humanguide.com
- 51. 51 CultureProfile - German Not typical Typical Sensibility Power Quality Exposure Done by some Germans Structure Imagination Stability Contacts Culture_Brazil&Sweden_eng.ppt 11-06-07 © H.E. Humankonsult AB, 2007 www.humanguide.com
- 52. 52 CultureProfile - US Not typical Typical Sensibility Power Quality Exposure Structure Done by a professor in English in USA Imagination Stability Contacts Culture_Brazil&Sweden_eng.ppt 11-06-07 © H.E. Humankonsult AB, 2007 www.humanguide.com
- 53. 53 CultureProfile - Chinese Not typical Typical Sensibility Power Quality Exposure Done by a Chinese engineer in China Structure Imagination Stability Contacts Culture_Brazil&Sweden_eng.ppt 11-06-07 © H.E. Humankonsult AB, 2007 www.humanguide.com
- 54. 54 CultureProfile - Russian Not typical Typical Sensibility Power Quality Exposure Done by a Russian engineer in Russia Structure Imagination Stability Contacts Culture_Brazil&Sweden_eng.ppt 11-06-07 © H.E. Humankonsult AB, 2007 www.humanguide.com
- 55. 55 CultureProfile - Hungarian Not typical Typical Sensibility Power Quality Exposure Structure Imagination Done by a Hungarian psychologist in Brazil Stability Contacts Culture_Brazil&Sweden_eng.ppt 11-06-07 © H.E. Humankonsult AB, 2007 www.humanguide.com
- 56. FactorOverview-Culture examples Indian Finnish Brazilian US Russian Hungarian 2 Indian Brazilian US Finnish Hungarian 1 (= corefactor) Swedish Hungarian South Korean Russian German Korean Chinese Chinese German Swedish (=co-factor) © H.E. Humankonsult AB, 2000 www.humankonsult.se
Notas del editor
- Important, but how to handle?
- My rule is that differences can can cause irritation or worse – conflicts, so why tell a lot of Brazilians and Swedes that the cooperation between these cultures works well?
- The country culture’s development is based on geography, history, religion/philosophy and language. The language has a “two-way” influence e.g. in the Mongolian language many words express the cardinal points.
- It takes a lot of time and in this way it is also expensive. Moreover there is no standard, so it is not so easy to compare AND communicate. It is also easy to doubt the results, because communication about culture is not so easy.
- I doubt a little the 1000 years, BUT It is very slow Interesting about the on/off attitude of cultures: It is not at all influenced about the personality of the person, who gives his opinion
- Note that his concept is value-based
- The five dimensions in his concept
- A comparison…
- It is not only a personality test – it is a test and development system. Most competitors are selling tests, but we are selling development in the everyday work;-)
- -75>>>The history to offer the HG concepts in Brazil started with a training, where I among other things learned about Leopold Szondi’s personality theory. I find this theory very useful in order to understand myself and other people. Even compared to other tests/theories I had come across. -86>>>The development of HumanGuide© started. There was no questionnaire with its origin from Szondi’s theory - at least known of us. Since then there have been made thousands of profiles. The deep understanding it gives for the users have been very much appreciated – especially that it is a test and development system with all components fitting to each other. The next important step was to design a test based on Szondi’s theory. The objective was to design a efficient selection routine for bus guides going to the Alps from Sweden. There was already two Szondi-based tests. However, I could not use them for my purpose. One was Szondi’s own-designed test, which is used in the clinical area and therefore not relevant in “normal” working-life. The other was the so called Berufsbilder-test designed of Martin Achtnich, which is based on photos and therefore impossible to use in my case. I started to design a questionnaire, which has been used since then. In the beginning we used the ordinary evaluation after each journey of the bus guides, which gave us good quality indication of the selection routine. I started also to use this questionnaire in my consulting services and find it very useful and accurate. Other consultants became interested to use it, etc Step by step I added new tools within the HumanGuide concepts and it became more and more useful. -99>>>I heard that there was a global Szondi conference every third year and next time it should be in Louvain-la-Nueve in Belgium. I attended at the conference and also contributed with the workshop “Szondi-based applications in the working life”. I got appreciation for my concept development from e.g. a representative of the Szondi institute in Zürich, Schwitzerland and Giselle! Giselle and I started to emailing each other and she became interested to make a Brazilian version. -00>>>Step by step we started to translate the concepts into Portuguese via English. A special experience was that we improved also the Swedish testitems in this process, because the languages and cultures differs and we had to search for the “human core”, which is more stable than “superficial behaviour”. We tested the Portuguese version and many persons were astonished about the accuracy. -02>>>Giselle worked mostly - in the start - with career development and recruitment assistance. However, now she started to use the concepts for personal and team development. The results were very good. The clients appreciated that the concepts were very accurate, pedagogic, practical and easy to use. The first customer was one of Giselle’s customer since a long time PSA Peugeot Citroen in Resende.
- Do you wish more information – please tell!
- -04>>>The biggest customer in Brazil Mr Clean. They have laundries all over Brazil and about 1000 empl. -07>>>The 2nd and 3rd visit in Brazil -09>>>HumanGuide was approved in Brazil -09>>>The 4th visit and more will come;-) Since 1999 there is a growing interest from abroad to use the concepts based on HumanGuide©. 2010 there are users in Sweden, Brazil, Switzerland, Poland and Netherlands. Some of these users are using HG globally.
- NOTE! Motivation-based, i.e. what are the drives? HumanGuide have more “pure” factors then other concepts, therefore easier to use and learn!!!
- Assess yourself. There are questionnaires in Swedish, Portuguese and English…
- Explain the theory…
- The CEO who asked his management team: What is 2+2? The Financial manager: It is €, but what do you like it to be?
- Some typical answers what 2 + 2 is per factor... Note that the used font should support the meaning of the factor.
- This is me. NOTE! You have done the light (and quick) version of the test and then you can only have an idea about your Strongest Second strongest Lowest factor
- What happens when people meet each other. How to succeed with cooperation?
- The HG version of the Brazilian culture…
- Look at the carnival! There are Exposure, Imagination and Contacts
- The Swedish culture… Almost the opposite…
- This is the house for the boss of the charcoal stack… Quality: It is a fire! You need to be responsible. Don’t fall in sleep! Carry out the work and be in charge of the assistants. Structure: Have discipline. Take care so the charcoal stack don’t go on fire! Stability: Work with you hands! Follow the routines. Be aware of the values in the charcoal.
- It is important to understand both the possibilities and the risks. Then you should use and develop the opportunities and guard yourself against the risks.
- My rule is that differences can can cause irritation or worse – conflicts, so why tell a lot of Brazilians and Swedes that the cooperation between these cultures works well? BRAZIL The Megafon: I have been at street carneval in Paraty… The Caleidoscope: I have also seen all fantastic creativity at the sambodrom in Rio… The Contact box: Again the street carneval… SWEDEN The columns: We like to be reliable. Like the Swede, who pointed out what was wrong with the guillotine… The chess: We are disciplined, e.g. The French president, who noticed Swededish’ pedestrians waiting for green light… The purse: We were hesitating a lot to join EU and especially EMU
- The bridge is: Sensibility. How? Well, the typical Brazilian have the opinion that the typical Swedes are a little boring. However, they are nice and gentle;-) The typical Swede has the opinion that the Brazilians is almost crazy – at least do things, which is not so common in Sweden… However, they are nice and caring.
- Amazing with the connection between Brazil and Sweden by the BRASA.
- As the former Brazilian amabassador pointed out in the last Word Championship: The Swedes were nice to us as guests in Sweden 1958. We won! The Swedes are gentle…
- According to HumanGuide measurement Brazilians and USAns have the same strong factors except for Power. Why? And note that Brazilians likes very much to be joking about USA…
- My explanation is the distance from Europe to USA and Brazil. Moreover, the exotic image of Brazil. How? Well, people’s drives (=factors) influences a lot the decisions in their life. The like to act in accordance with their factors e.g. it is shorter between Europe and USA compared to Europe and Brazil. Moreover, there is no jungle in USA. This is good facts for the factor Power. On the contrary with Brazil. It is far away and also an exotic place. The factor Imagination likes that.
- My explanation is the distance from Europe to USA and Brazil. Moreover, the exotic image of Brazil. How? Well, people’s drives (=factors) influences a lot the decisions in their life. The like to act in accordance with their factors e.g. it is shorter between Europe and USA compared to Europe and Brazil. Moreover, there is no jungle in USA. This is good facts for the factor Power. On the contrary with Brazil. It is far away and also an exotic place. The factor Imagination likes that.
- I am born in this region of Sweden and it has a connection to Brazil…
- Rolf is born in the region Värmland in Sweden (map – next page). He has got an AHA-experience: Värmland Is Sweden’s Brazil. Why, e.g. • they say “te vecka”, it means next week, but it means no specific week • they like to tell stories and if someone have doubts, the answer is: They are not lying, they are only talking “probably” • there are a lot of poets, artists, actors, etc
- I am born in this region of Sweden and it has a connection to Brazil…
- When you do the internet version, then you will get more nuances. Explain mine… Look at Imagination and I am also from Värmland
- I have now showed you a little about the concept for describing cultures. The team development concept is also very useful. I exemplify with Giselle and me. Here you see our MiniProfiles. You remember mine Primary factors = Power, Imagination and Structure Secondary factors = Relation, Quality and Contacts Corefactor = Imagination, Co-factor = Structure. Giselle’s is - perhaps the audience could tell… Primary factors = Power, Imagination and Quality Secondary factors =Exposure, Structure and Contacts Corefactor = Imagination, Co-factor = Quality It is a little peculiar with the colours in the Swedish’ flag and my MiniProfile + concept, but it was not planned of me;-) The same with the Brazilian flag and Giselle’s MiniProfile. However, my similarity is more clockwise;-) Nevertheless, in my opinion, Sweden and Brazil make a great team according to the flags and my concept. Perhaps therefore Sao Paulo is Sweden’s biggest industrial town with 33 000 empl. in Swedish-owned companies. Next is Gothenburg with 19 000 empl.
- When you do the internet version, then you will get more nuances. Explain mine… Look at Imagination and I am also from Värmland
- NOTE! That we have the Jante-law. It is about being humble, BUT a lot of Swedes has learnt this too much. Again our culture… However, there are still people here in Sweden, who remember the Viking Law! § 1 Var modig och framåt Gå rakt på sak, Grip chansen som bjuds, Använd flera anfallsvinklar, Var mångsidig och lätt i steget, Planera ej allt i detalj §2 Var handlingsberedd Håll ordning på Dina vapen, Håll Dig i form, Hitta Dig bra medkämpar, Var eniga i (om) huvudsaker, Välj en hövding §3 Var en bra handelsman Finn ut vad köparna har användning för (av), Lova ej mer än Du kan hålla, Ta ej för mycket betalt, Bädda så att Du kan återkomma §4 Håll ordning i lägren Ha bra ordning och översikt, Gör trevliga saker som styrker gruppen, Se till så att alla gör nyttiga saker, Be alla i gruppen om deras råd
- E.g. at these companies…
- Also a school…
- Do you wish more information – please tell!
- The HumanGuide could support all people to a better life quality. However, the decision is theirs. The main objective is that everyone comes closer and closer to their potential. If someone grows well, then he or she got more appreciation from other people. This gives energy for more growth, which gives more appreciation. The good circle is a fact. You can use the HumanGuide concepts for Organisation development Leadership development Team development Conflict handling, etc
- Manager’s opinions…
- All areas with applications for the HumanGuide concepts
- Here you can place the corefactors and co-factors for the profiles.