What basic information do you need to know to align your IoT Solution idea with that of an investor, manager, or potential customer? This SlideShare will introduce you to some of the motivations behind investments and how you might paint a picture as to why they should invest in you.
2. You have an IoT Solution idea but you need support.
IoT is complicated and you are not an expert in all fields.
3. You don’t want to risk political capital or waste time
but are unsure you to proceed with asking for support.
4. What if you could understand the motivations
and reasons for why your target might support your effort?
5. This presentation introduces the concepts behind buyer motivations and gives you tools to give your idea
a quick evaluation before you get to deep or let your emotions steer you to far.
7. IoT Solutions can be complicated because of the cross functional technology required.
For companies that require unique software solutions but do not have software development
competencies, Bridgera IoT may be the right option.
29. Who Are You Targeting?
Consumers Businesses
60% to 70% of Spending
Buy on Utility
-Is it useful?
-Is it enjoyable?
-Does it offer security?
Value / Price - Satisfaction
Alternatives
30. Who Are You Targeting?
Consumers Businesses
60% to 70% of Spending
Buy on Utility
-Is it useful?
-Is it enjoyable?
-Does it offer security?
Value / Price - Satisfaction
Alternatives
Market Size
Place, People,
Promotion (5P’s)
31. Who Are You Targeting?
Consumers Businesses
60% to 70% of Spending
Buy on Utility
-Is it useful?
-Is it enjoyable?
-Does it offer security?
Value / Price - Satisfaction
Alternatives
Exist to Generate Profits
Investment Priorities
1. Enable a Strategy
2. Comply with a Regulation
3. Positive Pay Back (ROI)