Laser Hair Removal Marketing Plan

10 STEP Marketing Plan for facial care center’s Laserlight Underarm Hair Removal Ronald M. Macapinlac ASMPH 2012 18 January 2011

Product: Laser light underarm hair removal The advertisement appeared last 17 January 2011 on Monday at the Philippine Daily Inquirer , page A3

5 Steps for Part 1 (PTM and Positioning) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

5 Steps for Part 1 (PTM and Positioning) ,[object Object],[object Object],[object Object],[object Object]

5 Steps for Part 1 (Marketing Mix and Strategy) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Positioning to the Primary Target Market ,[object Object],[object Object]

1. Laserlight’s PTM are ,[object Object],[object Object],[object Object]

2. Target market’s NWE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Having confidence with hair-free underarms

3a. Competitors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

3b. Competitive Position Map ,[object Object],[object Object]

4. Closing the gap ,[object Object]

5. Market size estimation ,[object Object]

The Marketing Mix Strategy ,[object Object],[object Object]

6a. Other major players ,[object Object],[object Object]

6b. Product description ,[object Object],[object Object]

7&8a. Rates/price/promo ,[object Object],[object Object],[object Object]

10. Generic winning strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]

Summary ,[object Object],[object Object],[object Object],[object Object]

Summary ,[object Object],[object Object]

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