BUSINESS-PLANNING.pdfBUSINESS-PLANNING.pdfBUSINESS-PLANNING.pdfBUSINESS-PLANNING.pdfBUSINESS-PLANNING.pdfBUSINESS-PLANNING.pdfBUSINESS-PLANNING.pdfBUSINESS-PLANNING.pdfBUSINESS-PLANNING.pdfBUSINESS-PLANNING.pdfBUSINESS-PLANNING.pdfBUSINESS-PLANNING.pdfBUSINESS-PLANNING.pdf

1. BUSINESS PLANNING
Introduction to
Maria Kristina Añosa-Lorenzo
Instructor

2. Today's
TOPICS
-What is a Business
Plan?
-Committing to the
Business Planning
Process
-Anatomy of a Business
Plan
-Purpose of Preparing a
Business Plan
-Benefits of Business
Planning

3. What is a Business Plan?
The Business Plan is a useful and versatile tool. It is a
guide that can also be described as the businessman’s
best friend. In today’s global and highly competitive
business environment, enterprises, whether large or
small, cannot hope to compete and grow without
proper planning

4. What is a Business Plan?
Is it the same with Feasibility
Study?
The feasibility study helps
determine whether an idea or
business is a viable option.

5. What is a Business Plan?
So, which comes first?
The Feasibility Study or the Business Plan?

6. purpose of preparing a business
plan
To obtain funding that is essential for the
development and growth of the business.
To provide a plan for early strategic and corporate
development
Two Primary Objectives:
1.
2.

7. purpose of preparing a business
plan
A well developed business plan serves the following four
primary purposes:
(a) To serve as an Action Plan – for the next 12 months
(b) To serve as a Roadmap – for the next two to three
years
(c) To serve as a Performance Tool – on an ongoing
basis
(d) To serve as a Business Promotions Tool

8. Committing to the business
planning process
Define the business situation and how a business plan
can help move the business from where it is to where
one wants it to be.
List the ways that a business plan can heighten your
company's odds of success.
As one carve time out of his calendar, these two steps
will keep the businessman motivated:
1.
2.

9. Committing to the business
planning process
To get your business where you want it to go, you need a
map to follow, which is what the business plan is all
about. it starts witht he description of your current
situation; describes your future plans; defines your
opportunities; and details the financial, operational,
marketing, and organizational strategies you'll follow to
achieve success.

10. Committing to the business
planning process
Imagine...

11. BENEfits of business planning
A clear statement of your business mission and vision
A set of values that can help your steer your business
through times of trouble.
A description of your business model, or how you
plan to make money and stay in business.
A blueprint you can use to focus your energy and
keep your company on track.

12. BENEfits of business planning
A clear-eyed analysis of your industry, including
opportunities and threats
A portrait of your potential costumers and their
buying behaviors.
A rundown of your major competitors and your
strategies for facing them.
An honest assessment of your company's strengths
and weaknesses.

13. BENEfits of business planning
A road map and timetable for achieving your goals
and objectives
A description of the products and services you offer.
An explanation of your marketing strategies.
An analysis of your revenues, costs, and projected
profits.
An action plan that anticipates potential detours or
hurdles you may encounter.

14. BENEfits of business planning
Benchmarks you can use to track your performance
and make mid-course corrections.
A "handbook" for new employees describing who you
are and what your company is all about.
A "resume" you can use to introduce your business to
suppliers, vendors, lenders, and others.

15. Anatomy of a business plan
Executive Summary
Business Profile
Marketing Plan
Business plans come in all shapes an sizes but they all
share a similar framework. The following components,
presented in the order they generally appear, are
common elements in most business plans:

16. Anatomy of a business plan
Operations Plan
Management Plan
Financial Plan
Business plans come in all shapes an sizes but they all
share a similar framework. The following components,
presented in the order they generally appear, are
common elements in most business plans:

17. THANK YOU
AND ENJOY THE
WEEKEND!