1. VERONICA ISSA, MSA ▪ PMP
9321 Sterling Gate Drive | McKinney, TX 75070
734.552.6068 | veronica.issa@gmail.com | www.linkedin.com/in/roniissa
PROFESSIONAL PROFILE
Certified PMP and Marketing & Sales professional with successful experience leading a team and delivering results
seeks a Program Manager level role to add value & grow. Strong PM skill set including planning, negotiation &
problem solving skills. Key strengths include strategic thinking, contingency planning and process improvement.
PROFESSIONAL ACCOMPLISHMENTS
• PMI | Project Management Professional (PMP) and FMC | Six Sigma Green Belt Certifications
• LII | Streamlined Store Opening process by 85% netting $450K incremental revenue/store |151 Stores in 6 Years
• FMC | Ranked #1 Select District Manager (SDM) nationally in May & Sept 2006 | Ranked #3 SDM nationally FY06
• USAR | Awarded National Defense Service Medal in Operation Desert Storm | US Army Reserve Veteran
PROFESSIONAL EXPERIENCE
Program Manager – Commercialization
Lennox Industries Incorporated | Residential Product Management | Richardson, TX 2015 – Present
Accomplishes strategic objectives by overseeing multiple project activities. Solution provider for interfacing
departments in a matrix organization. Ensures adherence to master plans, schedules, quality and budgets
• Enhances department reputation by taking ownership of accomplishing various new and unique requests
• Designed & implemented a Product Hold Meeting process to promptly address post production quality concerns
• Maintains attention to detail for LSM, LPP & LennoxLIVE Meetings resulting in lower costs & better execution
• Operationalized PIPO, M Team & MRT Meetings facilitation which are being benchmarked by LII Commercial
• Improved Dealer & Customer experiences with outputs from Cabinet Redesign and Lobby Refresh Projects
• Championed functional team alignment to ensure effective M Process Commercialization efforts (M3 | M4)
• Led Cooling project teams successfully through the New Product Introduction stage gates (MPA | MPB | MLA)
• Manage Product Mgmt Operational Calendar & related SharePoint sites for better functional teams alignment
Project Manager - Stores
Lennox Industries Incorporated | Residential Distribution | Richardson, TX 2009 – 2015
Integral part of the Retail Distribution Network (RDN) strategy to increase market share via Lennox PartsPlus stores
• Streamlined existing processes, creating project plans to meet store opening time & budget resulting in 151 LPP &
18 affiliate locations in 6 yrs. Sales exceed projections at 116% YOY and 25% Contribution Margin PTD
• Resolved issues by creating & implementing process improvement tools; 2009/10 LPP Reference Manual, LPP
SharePoint site, Master Facilities Plan, Store Plan Templates, CapEx Trackers, Master Vendor Templates, etc
• Facilitate & present project status to c-suite at monthly RDN Steering Committee Meetings, reporting on concerns,
mitigation plans & lessons learned. Create adhoc project reports for leadership as needed
• Leverage cross-functional relationships with stakeholders including finance, real estate, sales, IT, marketing, HR,
compliance, procurement, risk & SCL to achieve business objectives. Leads vendor account management
• Control Capital & 1X Expense project budget spend with CapEx Trackers resulting in 100% at or below budget
• Supervisory-oversight, directing & managing all project elements, on-going development of contract PM’s &
SDM’s
• PMO experience on a large scale RDN project involving closing a 300K SF plant & implementing Flow Through
Marketing Manager – Commercial
Lennox Industries Incorporated | Commercial Marketing & Product Management | Richardson, TX 2007 –
2009
Planned, developed and implemented marketing initiatives and events to increase Commercial brand presence.
Commercial delivered $600M sales in FY2008, contributing the highest EBIT companywide at 15%

2. • Increased LII brand identity by displaying company products & services at 31 key HVAC industry trade shows in
2008. Managed related budgets & reporting, vendors, contract negotiations, booth design & display layout
• Led the Florida Initiative marketing with targeted customer data collection, a comprehensive 3-tiered direct mail
campaign, e-mail & fax surveys & developed HVAC Insider ads. Plan delivered within budget and timeline
• Produced Product Manager Reports from SAP, BW & ACCESS and created “SAP How To” SOP template
Select District Manager
Ford Motor Company | Ford Customer Service Division - Southwest Market | Plano, TX 2005 –
2007
Designed and implemented sales campaigns to improve Parts and Service department profitability for 150 Ford,
Lincoln & Mercury dealers in TX and OK, representing 7% Market and 1% Nation retail parts sales
• Analyzed dealer financial statements, making recommendations for growth. Managed and developed a team of 7
with coaching and constructive feedback. Balanced changing priorities while achieving sales objectives
• Consistently exceeded manufacturer program enrollments and sales tasks; 144% Genuine Direct Loyalty, 121%
Ford Catalog Advantage, 107% Bedliner Sell-A-Thon and 104% Step-Up-to-Step Bars District % OBJ
• Reduced After Warranty Adjustment expense by 10% YOY while increasing retail parts sales by 3% YOY and
being ranked #2 Select District nationally in Dealer Service Satisfaction
Zone Manager
Ford Motor Company | Ford Division - Southwest Region | Plano, TX 2004 – 2005
Increased Sales department profitability for 17 Ft Worth area Ford dealers in the 3rd
largest volume Zone nationally.
Consulted dealers on $48M in new vehicle inventory monthly. Conducted onsite sales & product training to improve
market share. Consulted loss-dealers on operational improvements to return to profitability
• Ranked #1 Southwest Region Zone Manager in Sales Contact Helpfulness on National Auto Dealers Association
(NADA) survey with an overall score of 9.4 vs. 10 (119% OBJ); 103% OBJ Zone Sales Satisfaction
• Achieved 100% OBJ in combined Car and Truck Retail Sales to support the Region’s Business Plan Objectives
• Maintained 92% in combined Car and Truck Market Share during industry market share decline
Dealer Operations Manager
Ford Motor Company | Ford Customer Service Division - Southwest Region | Plano, TX 2003 – 2004
Maximized Parts and Service department profitability, customer satisfaction and market penetration for 19 Ford,
Lincoln & Mercury dealers in the West Texas District by providing recommendations on operational improvements,
analysis of competitive market data and comprehensive analysis of dealer financial statements. Leveraged a $20K
annual marketing budget to increase Extended Service Plan penetration in the District. Facilitated process
improvements with in-depth, in-dealer service drive sales studies in the Parts, Service and Collision departments
• Negotiated the first Quick Lane Tire & Auto Center in the West Texas District’s history in order to achieve the
District / Region retail parts and key commodity sales objectives
• Successfully led field sales team of 4 to achieving 2nd highest District %OBJ in national Key Pad Sales Loader
CERTIFICATIONS
Project Management Institute | Dallas, TX | 2014
Project Management Professional (PMP) | PMP #1705597 | License #2991490E1
Six Sigma Green Belt Certified | Ford Motor Company | Philadelphia, PA
COMPUTER SKILLS
Advanced Level: MS Word | Excel | Outlook | SharePoint | PowerPoint | Live Meeting | Cisco WebEx Meetings
Intermediate Level: MS Project | MapPoint | Access | Publisher | Visio
EDUCATION
MSA General Administration | Central Michigan University | Mount Pleasant, MI
BBA Business Administration |Tennessee State University | Nashville, TN

3. MILITARY
Personnel Records Specialist (75D10) | Specialist (E4)
Operation Desert Storm Veteran | National Defense Service Medal
United States Army Reserve | 678th
Personnel Service Company | Nashville, TN
Leveraged organization skills and attention to detail to maintain personnel records for deployed U.S. Army soldiers
including Power of Attorney, Life Insurance, Wills/Living Wills | Confidential Security Clearance | Honorable
Discharge