With the internet evolving at speeds faster than light, it’s hard to keep up with the times. PR techniques that worked perfectly a decade ago are now outdated. Television ads have nearly become a thing of the past, and now social media allows people to share articles and information instantly. A business needs to be ahead of the game to garner clientele, and nowhere is this more apparent than in the use of social media for PR.

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The Top Six Social Media PR Strategies
2014-07-10 09:07:18 Ronn Torossian
Social Media Marketing
With the internet evolving at speeds faster than light, it’s hard to keep up with
the times. PR techniques that worked perfectly a decade ago are now
outdated. Television ads have nearly become a thing of the past, and now
social media allows people to share articles and information instantly. A
business needs to be ahead of the game to garner clientele, and nowhere is
this more apparent than in the use of social media for PR.
Here are six quick strategies to make your social media PR effective:
1) Be brief but exciting.
Many social media sites – Twitter in particular – are fashioned around short
attention spans. Your press releases and public relations posts have to be
short enough for the impatient, and filled with enough content to be
interesting. Meaningful posts are the ones that are shared on social media.
Without content that strikes a chord with readers and potential clientele, your
company’s social media profiles will fizzle.
2) Keep up-to-date on the news.

2. The best way to keep up-to-date is by seeing what trends are taking over
social media. You can comment on them on your company’s social media
outlets, as well as contact local reporters and hold news conferences to
discuss the issue. Business is politics, and you’ll have to take firm roles if you
want to be noticed.
3) Offer help.
One of the best ways to boost your customer base is by establishing yourself
as a knowledgeable leader in your company’s field. Nothing is better for this
than being helpful. Post links to tutorials as well as helpful advice. Know what
questions people are asking and be prepared to answer them.
4) Avoid Facebook for PR.
Facebook can be good for advertising, but it’s not so good for PR. The
website tends to be for connecting with friends and colleagues, as well as
sharing different articles found on the web. Though this may sound like the
ideal place for PR, many Facebook users – even if they are part of your
clientele – aren’t likely to reblog serious news stories. If you have a funny
advertisement then by all means, share it. But even the most engaging press
release probably won’t get picked up on Facebook.
5) Live in the moment.
Sometimes a crisis of epic proportions will arise. Whether it’s a natural
disaster or something that affects solely your business, you’ll need to
respond to it. Social media outlets shouldn’t be your one place to respond, but
they should be utilized. You’ll need someone on your PR team to man your
social media accounts during the crisis, while another calls a conference to
comment on the news as it develops.
6) Utilize videos.
Know about video management sites all over the web. Your company should
probably have a Youtube channel, where you can post everything from press
release videos, to new product lines, to tutorials. Some people find that
watching a video is much easier than reading an article, and so you’ll pull in
more clients this way.
Underestimating the powerful role that social media plays in PR is a costly
mistake. By creating a plan that incorporates these successful strategies,
your company can maximize its social impact.