Ronn Torossian serves up some top tier advice for the nonprofit of 2015. Ronn gives insight into the best ways for your charity to leverage digital experiences to help form real, human connections.

1. HOW TO GENERATE INTEREST
FOR YOUR CHARITY IN 2015

2. No matter how well-intentioned your charity or non-profit
organization, you still need the interest and the reach to your target
audience. After all, what good is a charity with no donations? Here are
some of the best strategies for bringing those good people to your
charity.

3. FIRST, START A BLOG ABOUT YOUR
CHARITY.

4. People love contributing to success stories. In order to generate
interest in your success stories, start a blog to tell those stories. This
will help to expand your audience as well once you create a link web
internally. The major search engines love picking up on blogs that have
an .edu suffix, so if your charity is connected to an educational
institution, use this trick in your favor.

5. SECOND, USE SOCIAL MEDIA AND LOTS
OF VISUALS.

6. If your charity needs testimonials, then use pictures and videos in order
to create those testimonials. Which of the following would be more
attractive to you as a consumer: a page long text block about how great
you are or a picture of a smiling group of charity workers in action?
Social media is the way to easily get these kinds of images in front of
your audience and create a brand for yourself without boring new
customers to death.

7. THIRD, SET UP A PEER TO PEER PAGE.

8. People like to know that the charities they trust are active in the
community. If you set up a peer to peer or donation campaign, it is
another place to list the accomplishments and the plans of your
organization while also building towards the future. It’s not all about
the money – it is also about consistent outreach!

9. FOURTH, CREATE VIRAL VIDEOS.

10. Even a charity needs a little humor in its advertising. Create videos to
advertise yourself, but do not think of these videos as commercials.
Showcase the fun that you are having while working for the benefit of
others. Showcase the personalities that your organization has attracted
to work there. These elements, if properly organized and kept brief,
have the ability to create a viral video that can provide more positive
feedback and exposure than any sort of advertising ever could. Use
video sharing sites such as Youtube and Dailymotion to get the ball
rolling.

11. FIFTH, START A REAL TIME CHANNEL.

12. Nothing is better for business than to take people on the real time
events that you have. Use apps like Twitch.tv to take your audience
with you into the field for authentic charity work.