Riding your bike through Zuidas is like cycling through a new world. A world in transit, open, dynamic, full of contrasts, exciting and also a little bit unsettling. Ride with me Zuidas was made in assignment for the municipality of Amsterdam. Concept and creative content by Roos Stallinga, graphic design by Rémi Bouwer.

1. Roos Stallinga
English
Edition

2. Riding your bike through Zuidas is like cycling through a new
world. A world in transit, open, dynamic, full of contrasts, exciting
and also a little bit unsettling. High buildings of glass against urban
gardens and roaming chickens. An international atmosphere,
with therein a quintessential Dutch man on a bicycle, in a suit. In-
between the A10 highway and a park, an impressive art collection
within a high profile company space. A city beach right next to a
huge convention center. In Zuidas there is much to be discovered
behind the facades. Everything is in development and everywhere
youseeconstructionsites.Thisisonebikeroutethatyoucanride
multipletimes,eachtimediscoveringnewplacesandstories.Enjoy!

3. Botanical garden Zuidas (2)
Nieuwe Meer area (3)
VU Campus (2)
Ravel Residence (8)
Zuidas
Kindercampus
RAI Amsterdam (7)
Beatrixpark (6)
AkzoNobel art space (6)
Sla
Market 33
Restaurant As
Old School
WTC / Zuidplein (5)
Stadionplein
Schinkel buurt
Motel 1
Kunstkapel
Stravinskylaan
Trattoria
Corso Como
De Boelelaan
Gustav Mahlerlaan
A 10
De Boelelaan
JollenpadHet Bosch
IJsbaanpad
PietKranenbergpad
AntonioVivaldistraat
George
Gershwinplein
Crown Plaza Hotel
Barbara Strozzilaan
Rai Station
Strand Zuid
Begraafplaats
Buitenveldert
Laan der Hesperiden
Jan Wilsbrug
Fred. Roeskestraat
Voetbalclub
AFC
Parnassusweg
Hubertus
& Berkhoff
Graafschapstr.
Europaboulevard
Buitenveldertselaan
Meerzicht
Jachthaven/scheepswerf
Tjotterspad
Jachthaven
De Klaver
Blauwe Engel
Gustav Mahlerplein/square (1) KPN Toren
Infinity
Beethovenstraat
Gerrit Rietveld Academie (4)
The Edge
Olympisch
Stadion
Havenstraat
Gelderlandplein
The Valley
PresidentKennedylaan
Buitenveldertselaan
2020
Amstelveenseweg
IJsbaanpad
VU Mc
VanderBoechorststraat
by MVRDV architects
HelloBikeis an innovative bike share system
which will be launched in the spring of 2017 in
Zuidas. With an app and digital lock it is possible to
share a Hello Bike using a smartphone.
www.hello-bike.net
2019
RAI Hotel
Nuon
switching station

4. 1 GUSTAV MAHLERPLEIN/SQUARE
Gustav Mahlerplein/square is transforming into a new
green heart of Zuidas. With a new high tech under-
ground bike parking, ABN AMRO pavilion (opening
summer 2017), shops, restaurants and residential areas.
There will also be a CycleSpace pavillion (opening
Spring 2017).
Tip: Enjoy lunch at the salad loving restaurant SLA or
the new food court Market 33. When sunny, you can
bring it outside.
SLA • Claude Debussylaan 35, open Mon-Thurs 8.00-
21.00, Fri 8.00-15.00
Market 33 • Claude Debussylaan 33, open Mon-Fri
8.00-22.00, Sat 9.00-18.00
2 VU CAMPUS / Botanical Garden Zuidas
If you don’t study or work here, it is easy to pass by. But
behind the old front of the VU (Vrije Universiteit/Free
University), you will find a public campus area with cafes,
shops, a volleyball court and ping pong tables. It is a
place to wander
around, and think
up a storm - the
air is trembling
from it. When you
ride your bike a bit
further, you the
recently expanded
Botanical Garden
Zuidas, a beauti-
ful and hidden place in Amsterdam. To continue your
wanderings in.
* Zuidas-note: This hortus has a very special collection of
cactuses. A shop with seeds and plants. And you can get
also get married here!
Botanical Garden Zuidas • Van der Boechorststraat,
Open Mon-Fri 9.00-17.00 (entrance free)
3 NIEUWE MEER AREA
Zuidas borders on - and is starting to
flow over in - the area of the Nieuwe
Meer, a kind of ancient landscape
surrounding the Nieuwe Meer, with lush green, water,
birds, and boats. If you are so close, it is tempting - and
very satisfying - to make a detour through this green
area. It is also very nice to cruise on your bike through
the Amsterdamse Bos and along the little marinas called
Klaver or Meerzicht.
Lunch/Dinner tip: Het Bosch • Jollenpad 10, lunch Mon-
Fri 12.00-15.00, Dinner 18.00-22.00, Fri-Sat 19.00-22.00
(Sundays closed).
Belgian expats Bart Busschaert and his wife Kathleen live
with their children in Zuidas. Before, they lived in New
York City, and now - quite appropriately - in a building
called ‘New Amsterdam’. Bart: ‘We have everything that
we need here, and can get to places very quickly either
by bike, car, train or even plane (Schiphol Airport is only
10 min by train). Every day Bart rides his two daughters in a
cargo bike to the French school in the Pijp neighbourhood.
Tip van Bart: (just over the edge of Zuidas…): On
weekends we get our bread and croissants at the deli-
cious french bakery Le Fournil. Next door is also one of
the best cheese shops in Amsterdam.
Le Fournil • Olympiaplein 119, open Mon-Sat 7.00-19.00
L’Amuse • Olympiaplein 111, open Mon-Fri 10.00-19.00, Sat
9.00-17.00
Bart with daughters Lenke (6) and Yente (4)
‘We have everything we need here,
and can get to places very quickly.’
gerrit rietveld academie
4 GERRIT RIETVELD ACADEMIE
At the famous Amsterdam art school The Gerrit
Rietveld Academie there is always something to see.
Students who are preparing for an art show, doing
research for an installation, or discussing and contem-
plating their next idea sitting on a wall. The building
itself, that was designed by the late Mr. Rietveld, is an
artwork in itself, as well as the neighbouring Sandberg
Institute (a postgraduate department of the Rietveld
Academie) by architect Benthem Crouwel. At this time
the Rietveld Academy is being expanded (see illustra-
tion). At the end of 2017 the new building is planned to
be finished.
Fred. Roeskestraat 96
Havenstraat, schinkel neighbourhood
As I am approaching Hansje and Josje are busy putting
flower bulbs in the ground. Hansje laughing: ‘I was just
saying to Josje ‘It is turning into a miniature Keuken-
hof here!’ She has been working for over 18 years as a
volunteer at Botanical Garden Zuidas. ‘This is a great
place to work outside. And it is fun too’. Josje, 14 years a
volunteer, has a formal education in gardening. ‘This is a
little paradise. It is a true joy to work here, and together
bring the garden to a higher level.’ Increasingly, people
are discovering this garden as an oasis in the neighbour-
‘People find comfort in this garden’
hood. And we also get many regular visitors - patients,
caregivers, doctors - from the nearby VU Mc. ‘People find
comfort in this garden .’
Hansje and Josje at the new Botanical Garden Zuidas
Claude Debussylaan with on the left Veñoly building

5. Old School, restaurant and creative hub

6. Akzo nobel art space
Ravel ResidenceBeethovenstraatBeethovenstraat
5 WORLD TRADE CENTER / ZUIDPLEIN
WTC is the commercial heart of Zuidas, both international
and locally oriented. It is a collection of businesses, shops,
cafe’s and restaurants. It also houses Hello Zuidas and
the Leef Zuidas Program of the Municipality of Amsterdam,
two mayor drivers of the livability
of this area.. Here you also find an
impressive scale model of Zuidas,
and there is the opportunity
to see and hear about the
latest updates and plans.
6 BEATRIXPARK / AKZONOBEL
The Beatrix Park connects Zuidas to Amsterdam
Zuid (South). There is much activity here, like cycling,
playing, learning, and you can also eat very
well (at the restaurant As). In 2017 there
will be five group exhibitions at the Kunst-
kapel called: Art Chapel Amsterdam. At the
edge of the park you find the international
headquarters of AkzoNobel (big Dutch producer
of paints), with their art collection at the ground
floor. Conservator Hester Alberdingk Thijm is put-
ting together impressive expositions here. There is
also a cafe where you can drink coffee - in style.
Essential Art Space • Akzo Nobel Center •
Christiaan Neefestraat 2, Mon-Fri 10.00-17.00
(entrance free).
Art Chapel Amsterdam • Prinses Irenstraat 19-1st
floor, Open Wed-Sun 12.00-17.00 (entrance free).
Whenever he is not traveling, Frederik ten Veen, rides his
bike from Amsterdam West to his work in Zuidas. Since
16 years he is working for ABN AMRO Bank, right now as
‘Chief Risk Officer Europe’, end responsible for the risk
management of ABN AMRO Clearing Bank. During his
studies at the VU (Free University) he already came to
Zuidas: ‘It was a complete waste land here, one big par-
king lot and just grass. Now almost everything is planned
out.’ Frederik: ‘Many of my colleagues take the train or
car to their work, but I really enjoy commuting by bicycle.
It gives me time to shift between home and work, and
helps me to clear my head.’ During his commute Frederik
tries to take as many green cycling paths, avoiding the
busy car streets. He especially loves going through Von-
delpark. ‘I would like to see even more separated, green
cycling routes in Amsterdam’.
Tip van frederik: The Crown Plaza Hotel is always
booked with international business people, which brings
life to the neighbourhood. And from the bar (open 24/7)
you have a great view over the city.
Crown Plaza - Amsterdam South - George Gershwinlaan 101
‘Cycling gives me time to shift,
and helps me clear my head.’
restaurant AS
Frederik ten Veen in front of the ABN AMRO
Headquarters
Ruth Jansen, who is originally from Indonesia, lives and
works in Zuidas, where she has a beauty salon called
‘Phisage’ at the WTC-building. She has created an oasis of
rest and inspiration within the daily business. During our
conversation she often waves at customers and friends
‘There was nothing here, for a cup of
coffee you had to cycle for 10 minutes.’
7 RAI Amsterdam
The RAI is a collection of conference and exposition
spaces at the Europaplein (square) in Amsterdam. Quite
a strange place, beautiful and ugly at the same time, with
always one event or another going on. And it is possible
to cycle right through, which is quite fun and convenient.
In summertime, there is also an urban beach called
Strand Zuid, to sip some champagne and mingle with an
international and Amsterdam Zuid(as) crowd. The six
sculptures of extravagant and colourful characters at the
square are by artist Guillaume Bijl.
* Zuidas-note: By 2019 a huge hotel (the biggest in the
Benelux) will be located here, designed by the famous
Dutch architecture firm of Rem Koolhaas OMA, with a
bar and restaurant on the top floor!
passing by her door. Here in Zuidas she is home, and she
never wants to leave. Ruth loves the international vibe
in Zuidas: ‘But at the same time this is also really a blue
print of the Netherlands’. As one of the first residents,
Ruth is a real Zuidas pioneer. ‘There was nothing here,
for a cup of coffee you had to cycle for 10 minutes. Now
this has changed completely!’ Ruth organises cooking
8 RAVEL Residence
Even though at the first glance this building may look
like some high tech office building, it is actually student
housing containers (for 800 students) covered by a
soundproof but light permeating layer. On the roof there
is a basket ball court and urban farming, and the Ibiza-style
patio garden is free accessible. Inside, there is a cafe-
restaurant called Mason Street and a Bagels & Beans. Next
to the Ravel Residence is another striking architecture
building called Kindercampus Zuidas (children’s campus),
with a day care and after school program, and nature
playground.
Bagels and Beans • Antonio Vivaldistraat 1, Open
Mon-Fri 7.30-18.00, Sat-Sun 9.00-18.00
Mason Street • Antonio Vivaldistraat 3, Open Mon-
Sun 10.00-1.00
workshops in the studio of restaurant Nine. ‘It is great to
organise things with and for the neighbourhood, there is
a real need for this’.
Tip van ruth: Trattoria Corso Como at WTC •
Strawinksylaan 77, Open Mon-Fri 12.00-22.00 PS: This res-
taurant will be here until the end of July 2017. In September, the
Vietnamese Restaurant Bo Nam will take its place.

7. Second Edition: Februari 2017
Concept, photos, words & illustrations: Roos Stallinga
Design: Rémi Bouwer
This guide has been made for the Municipality of
Amsterdam, Zuidas.
RoosStallinga(1978)ispsycholo-
gist, artist, and co-founder of
CycleSpace, an organisation
of bicycle futurists based
in Amsterdam, working to
accelerate the shift from car-
centric to human-centric cities
around the world. Roos also
made Ride with me NYC, the first
bicycle guide for New York, and
Rij met me mee ZLD, a bicycle
guide for Zeeland. Ride with me
Amsterdam is next!
Zuidas is the new Amsterdam: in transit, full of contrasts, and
hiddentreasures.AsIwasexploringthearea,Ikeptdiscoveringnew
placesandstories,andhadtocontinuouslyadjustmyperception
ofZuidas.NowIwanttogoback,andwanderaround,wondering
aboutwhatis,andwhatwillbe.Wouldyouliketoridewithme?