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Basic On-Page SEO Principles
Rosana Rodrigues
By
CHOOSE ONE KEY WORD
PER PAGE AND INCLUDE IT
IN THE PAGE TITLE TAG
<title>Put one keyword in title tag</title>
DON'T CANNIBALIZE
YOUR
KEYWORDS
keyword
Choose a different
for each one of your pages
USE INTERNAL LINKS
In the body content
Link to similar content
within your site (link to
content in the same
category )
Have a call to action to
linktointhebodycontent
USE DESCRIPTIVE
ANCHOR TEXT
In your links
"click here"
Don't use
as anchor text
words
Use descriptive
in link title
keyword
Use a relevant
in your anchor text
Don't have identical
Change up your anchor texts:
anchor text in different links
USE KEYWORD IN H1 TITLE
H1 tags are still
important
USE KEYWORD IN META DESCRIPTION
Alsouseyourkeyword
in the first paragraph
in the meta description
Use your keyword
(the short paragraph about a page that shows up in the search results).
Write multiple
paragraphs
Google wants to see substantial
content on the page
Include your keyword in the first paragraph of your page
OPTIMIZE YOUR PAGE FOR SOCIAL SHARING
Include Optimized
Open Graph
and Twitter Cards Tags
IF YOU USE
WORDPRESS:
Quickly add Open Graph
tags to the <head> section
for Facebook and Pinterest
using the Yoast SEO plugin
You can also add the
Twitter Cards Protocol
using this plugin
SCREENSHOT:
WHY DO THIS?
TO MAKE IT
EASIER
to share images from your site
on the social networks

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Beginner On Page SEO Principles