Analiza SWOT Producatori romani. FMCG | B2C

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SWOT? 4P vs 5C vs PEST? Ce se intampla in Rusia? Franta? Cum domina Tesco piata in Korea? Impactul tehnologiei in eliminarea barierelor / intermediarilor?

Empresariales

SWOT? De ce Alianta Strategica
intre producatori romani? Hrana, o
resursa Strategica pentru Romania?
Don’t Compete with Rivals, Make them Irrelevant.

www.b2b-strategy.ro

Cuprins:
• SWOT Franta / Rusia

• SWOT competitie multinationala GfK Romania / Private
Label 27.05.2013

• Route to Market Producatori Romani

• Strategie Dezvoltare Romania? Conferinta D-na
Ministru Maria Grapini & Workshop Marketing Strategic.

• Anulare avantaje competitie multinationala / impactul
tehnologiei.

• Singura alternativa la Strategia de Marketing a
competitiei multinationale?

• Competitie multinationala?

• www.b2b-strategy.ro/competitie

• Franta, www.drive-fermier.fr/33, alianta strategica. 20 de producatori regionali

• Investitie in platforma de internet 180.000 euro

• In prima saptamana pe site s-au inscris 1000 de consumatori ﬁnali

• Diferentiator: "produse mai proaspete, mai de incredere si mai sanatoase"

• Nu livreaza acasa, livreaza in puncte de intalnire comune din orase / sate

• www.agrointel.ro/ce-solutii-au-gasit-fermierii-francezi-pentru-a-evita-tirania-supermarketurilor

• Rusia, Dacha Gardening. 500 mp / familie alocati de stat / resursa strategica

• www.underwoodgardens.com/russian-dacha-gardening-feeding-everyone

• Utilizeaza 3% din terenul arabil si produce 50% din valoarea hranei in Rusia

• Procente: cartoﬁ - 92%, legume 77%, carne 59%, fructe 87%, lapte 49%

• Dacha gardens help create community, a connection with the land & nature.

• www.telegraph.co.uk/Russian-culture-Dachas-are-the-traditional-place-for-Russian-families-to-escape.html

www.b2b-strategy.ro/pozitionare/externalizare-departament-marketing/optimizare-route-to-market

Conferinta, D-na Maria Grapini, Ministru IMM, Mediu Afaceri si Turism:

"Eu chiar cred ca economia unei tari este un organism viu... trebuie sa
ﬁe si ﬂexibil."

Cateva imagini de la Workshop plus 5 minute video interesante din
Conferinta doamnei Ministru:

http://goo.gl/GBAIx

Timisoara, 26.06.2013
Strategie Dezvoltare
Romania? Analiza SWOT?

Impactul tehnologiei in
eliminarea barierelor?
Producator Roman?
Analiza SWOT?

In Timisoara am inceput deﬁnitivarea conceptului. Reprezinti un Producator cu distributie
regionala / nationala? Contacteaza-ne! Zero obligatii! Probabil singura alternativa la
Strategia de Marketing a competitiei multinationale!

Producator Roman? Contacteaza-ne, avem o solutie unica pentru tine. Zero obligatii!

Multumesc pentru timpul alocat! Daniel Rosca
• www.about.me/DanielRosca

• www.b2b-strategy.ro

• www.fb.com/B2BStrategy

• +4(0) 744 33 66 43

• Interim Marketing Manager

• B2B STRATEGY

• Timisoara, Str. Paris Nr. 4,

• Romania

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Analiza SWOT Producatori romani. FMCG | B2C

1. SWOT? De ce Alianta Strategica intre producatori romani? Hrana, o resursa Strategica pentru Romania? Don’t Compete with Rivals, Make them Irrelevant. www.b2b-strategy.ro

2. Cuprins: • SWOT Franta / Rusia • SWOT competitie multinationala GfK Romania / Private Label 27.05.2013 • Route to Market Producatori Romani • Strategie Dezvoltare Romania? Conferinta D-na Ministru Maria Grapini & Workshop Marketing Strategic. • Anulare avantaje competitie multinationala / impactul tehnologiei. • Singura alternativa la Strategia de Marketing a competitiei multinationale? • Competitie multinationala? • www.b2b-strategy.ro/competitie

3. • Franta, www.drive-fermier.fr/33, alianta strategica. 20 de producatori regionali • Investitie in platforma de internet 180.000 euro • In prima saptamana pe site s-au inscris 1000 de consumatori ﬁnali • Diferentiator: "produse mai proaspete, mai de incredere si mai sanatoase" • Nu livreaza acasa, livreaza in puncte de intalnire comune din orase / sate • www.agrointel.ro/ce-solutii-au-gasit-fermierii-francezi-pentru-a-evita-tirania-supermarketurilor

4. • Rusia, Dacha Gardening. 500 mp / familie alocati de stat / resursa strategica • www.underwoodgardens.com/russian-dacha-gardening-feeding-everyone • Utilizeaza 3% din terenul arabil si produce 50% din valoarea hranei in Rusia • Procente: cartoﬁ - 92%, legume 77%, carne 59%, fructe 87%, lapte 49% • Dacha gardens help create community, a connection with the land & nature. • www.telegraph.co.uk/Russian-culture-Dachas-are-the-traditional-place-for-Russian-families-to-escape.html

6. www.b2b-strategy.ro/pozitionare/externalizare-departament-marketing/optimizare-route-to-market

7. Conferinta, D-na Maria Grapini, Ministru IMM, Mediu Afaceri si Turism: "Eu chiar cred ca economia unei tari este un organism viu... trebuie sa ﬁe si ﬂexibil." Cateva imagini de la Workshop plus 5 minute video interesante din Conferinta doamnei Ministru: http://goo.gl/GBAIx Timisoara, 26.06.2013 Strategie Dezvoltare Romania? Analiza SWOT?

8. Impactul tehnologiei in eliminarea barierelor? Producator Roman? Analiza SWOT?

9. In Timisoara am inceput deﬁnitivarea conceptului. Reprezinti un Producator cu distributie regionala / nationala? Contacteaza-ne! Zero obligatii! Probabil singura alternativa la Strategia de Marketing a competitiei multinationale!

10. Producator Roman? Contacteaza-ne, avem o solutie unica pentru tine. Zero obligatii! Multumesc pentru timpul alocat! Daniel Rosca • www.about.me/DanielRosca • www.b2b-strategy.ro • www.fb.com/B2BStrategy • +4(0) 744 33 66 43 • Interim Marketing Manager • B2B STRATEGY • Timisoara, Str. Paris Nr. 4, • Romania

Analiza SWOT Producatori romani. FMCG | B2C

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Analiza SWOT Producatori romani. FMCG | B2C