Qr Codes Ed Session 09

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AccuLink's educational session at Print Solutions 09 in Chicago, 10-15-09: QR Codes - Linking Cell Phone Technology w/More Business

Tecnología

Copyright © 2009 Acculink, Greenville, NC

“The Times They Are a – Changin’”

Copyright © 2009 Acculink, Greenville, NC

How do we reach the emerging generation
of consumers? (age 15-35)

Copyright © 2009 Acculink, Greenville, NC

True or False?
“I now have to text my son/daughter to answer the
phone when I call.”

TRUE FALSE

Copyright © 2009 Acculink, Greenville, NC

Did you know there are more mobile
phones than TVs and computers
combined in the US today?

Copyright © 2009 Acculink, Greenville, NC

Smart Phones are the new
personal computer,
contact manager,
entertainment center and
mobile communication
device all in one.

Copyright © 2009 Acculink, Greenville, NC

CHALLENGE:
So how do we reach the
new mobile consumer?

Copyright © 2009 Acculink, Greenville, NC

The 2D code brings it all together.

Copyright © 2009 Acculink, Greenville, NC

What exactly is a 2D Barcode?

QR TAG POSTNET AZTEC DATA
MATRIX

Copyright © 2009 Acculink, Greenville, NC

How Does My Phone Fit In?
In essence your camera phone becomes a “scanner”.

Copyright © 2009 Acculink, Greenville, NC

Reader Enabled Free Reader Apps
Phones
 NeoReader
 Scanlife
 Palm
 Microsoft Tag
 iPhone
 QuickMark
 Blackberry
 I-Nigma
 LG
 Kaywa Reader
 Nokia
 etc
 Motorola
 Samsung
 and many more

Copyright © 2009 Acculink, Greenville, NC

Mass Market Appeal

Stadium JumboTron

Copyright © 2009 Acculink, Greenville, NC

Magazine ad

Copyright © 2009 Acculink, Greenville, NC

Sign at park Book jacket review

Copyright © 2009 Acculink, Greenville, NC

CHALLENGE:
So how do we monetize?

Copyright © 2009 Acculink, Greenville, NC

First… spread the word!
“Walk the Talk” with your business cards (and convert
your customer’s cards as well).

Copyright © 2009 Acculink, Greenville, NC

B2vCards.com
Create a unique storefront using AccuLink’s
B2vCard technology.

“Any other business
card is obsolete.”

Copyright © 2009 Acculink, Greenville, NC

OPTION 1:

vCard

Copyright © 2009 Acculink, Greenville, NC

OPTION 2:

Landing
Page

Copyright © 2009 Acculink, Greenville, NC

OPTION 3:

Linked In vCard

Copyright © 2009 Acculink, Greenville, NC

Other ways to monetize
2D barcodes…

Copyright © 2009 Acculink, Greenville, NC

Restaurant Example:
Place a 2D barcode on a
table tent.

Copyright © 2009 Acculink, Greenville, NC

Results:
The sales manager at Wings, Rings & Things
Restaurant receives daily or weekly updates.

Copyright © 2009 Acculink, Greenville, NC

Automated SMS text messages Personalized Direct Mail
(Real-time Coupons) (Gets viewed by other members
of the household)
Automated Emails
(Newsletters, coupons, events)

Copyright © 2009 Acculink, Greenville, NC

SOLUTION:
 A relationship is initiated.

 Restaurant management knows who
is visiting their establishment.

 A new channel is created to reach
“opt-in” prospects.

Copyright © 2009 Acculink, Greenville, NC

SUMMARY:
 2D barcodes are widely used and
accepted in Japan and Europe –
They are catching on now in the US.

 2D barcodes are the “cool”,
“convenient” and “relevant” way to
reach 15-35 year old consumers.

Copyright © 2009 Acculink, Greenville, NC

SUMMARY:
 Be the first to present this to
your CMO clients and you will be
the “Expert”.

 Begin now by researching 2D
barcodes and “walk the talk” with
your own cards from B2vCards.com.

Copyright © 2009 Acculink, Greenville, NC

RESOURCES:
Our Website
 www.AccuLink.com
 www.AccuLink.mobi

Linked In 2D Barcode Groups
 QR Code
 QR Codes – Great Ideas
 2D Codes for Global Media

Copyright © 2009 Acculink, Greenville, NC

RESOURCES:

Print Junkie 2D Barcode Discussion
 www.PrintJunkie.net/forum/topics/qr-codes

Other Sites & Blogs
 www.GoMoNews.com
 www.Mobile-Barcodes.com
 www.beQRious.com/news

Copyright © 2009 Acculink, Greenville, NC

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Qr Codes Ed Session 09

11. Reader Enabled Free Reader Apps Phones  NeoReader  Scanlife  Palm  Microsoft Tag  iPhone  QuickMark  Blackberry  I-Nigma  LG  Kaywa Reader  Nokia  etc  Motorola  Samsung  and many more Copyright © 2009 Acculink, Greenville, NC

29. Automated SMS text messages Personalized Direct Mail (Real-time Coupons) (Gets viewed by other members of the household) Automated Emails (Newsletters, coupons, events) Copyright © 2009 Acculink, Greenville, NC

30. SOLUTION:  A relationship is initiated.  Restaurant management knows who is visiting their establishment.  A new channel is created to reach “opt-in” prospects. Copyright © 2009 Acculink, Greenville, NC

31. SOLUTION:  Important information is collected, measured and used for future strategic promotions and improvement.  Repeat and referral business increases brand loyalty. Copyright © 2009 Acculink, Greenville, NC

32. SUMMARY:  2D barcodes are widely used and accepted in Japan and Europe – They are catching on now in the US.  2D barcodes are the “cool”, “convenient” and “relevant” way to reach 15-35 year old consumers. Copyright © 2009 Acculink, Greenville, NC

33. SUMMARY:  Be the first to present this to your CMO clients and you will be the “Expert”.  Begin now by researching 2D barcodes and “walk the talk” with your own cards from B2vCards.com. Copyright © 2009 Acculink, Greenville, NC

35. RESOURCES: Print Junkie 2D Barcode Discussion  www.PrintJunkie.net/forum/topics/qr-codes Other Sites & Blogs  www.GoMoNews.com  www.Mobile-Barcodes.com  www.beQRious.com/news Copyright © 2009 Acculink, Greenville, NC

Qr Codes Ed Session 09

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