Adam Cutler: "Design at Scale" Enterprise UX 2016 • June 8, 2016 • San Antonio, TX, USA http://2016.enterpriseux.net

1. Design at scale
Adam Cutler
Distinguished Designer,
Design Practices Director
IBM Design

2. There are 3 elements needed
to create a sustainable culture
of design at scale.

3. people + places + practices

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people

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hiring 1,500 designers
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10,000+ candidates identified
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> 5,300 portfolios reviewed
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1 out of every 40
portfolios selected
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1,700 phone screens
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830 flydowns
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750 hires and counting
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Our people are the
backbone of our culture
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14. behavior
time
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= culture

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Manifestation
of Culture
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Symbols
Heroes
Rituals
PracticesValues

16. Values

17. Rituals

18. Rituals

19. Heroes

20. Heroes

21. Symbols

22. Practices

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You can’t fake culture and
you sure as hell can’t buy it
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Design Career Ladder
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Assoc. Designer
Exposure: Focused on 1 project
Responsibility: Guided, Constrained
Designer
Exposure: Focused on 1 project
Responsibility: Mentor, Solo
Advisory Designer
Exposure: Focused on 1- 2 project
Responsibility: Mentor, Manager
Senior Designer Senior Design Manager
Multiple Projects
Responsibility: Lead
Distinguished Designer Design Executive
Design Principal Design Practice Manager Suite of
offerings
Design Research
User Experience Design
Visual Design
Front-End Development
Design Disciplines
IBM Fellow VP

25. The abilities of
an IBM Designer
Designing for emotional impact
Behavioral influencing through
human understanding
Storytelling
Utilizing technology as a medium
Radical collaboration

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Places

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Freedom and
flexibility to work
the way we need.
What makes a studio a Studio?

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What makes a studio a Studio?
A space for
Whole Teams to
work together.

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A place for
designers to
work & call
home.
What makes a studio a Studio?

31. IBM STUDIOS AUSTIN :: 8TH FLOOR

32. SPACES THAT CONNECT US TO OUR DESIGN LEGACY

33. IBM STUDIOS AUSTIN :: FLUID SPACES

34. IBM STUDIOS AUSTIN :: LIVABLE SPACES

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practices

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IBM Design Thinking
Smarter teams. Better ideas. Happier users.

37. Principles
A focus on user outcomes Multidisciplinary teams Restless reinvention
guide us.

38. Principles
A focus on user outcomes Multidisciplinary teams Restless reinvention
The Loop
Observe Reflect Make
drives us.

39. Principles
A focus on user outcomes Multidisciplinary teams Restless reinvention
The Loop
Observe Reflect Make
The Keys
Hills Playbacks Sponsor Users
align us.

40. The Keys Align us on clear
intent & purpose
The Loop Enables problem identification &
envisioning possible solutions
Principles Frame the way
we see problems

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IBM Design Language
Where our heads meet our hearts

43. Discover, Try & Buy
Get Started
Everyday Use
Manage & Upgrade
Leverage & Extend
Get Support

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Data Quality Breakdown
Column Viewer

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IBM Design Research
Identify the right problem for the right people.

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55. people + places + practices =
outcomes

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