This document provides an overview of management, including its definition, nature, objectives, importance, and levels. Management is defined as the process of planning, organizing, staffing, directing and controlling human efforts to achieve goals. It is a group activity that is goal-oriented, universal, and needed at all levels of an organization. The objectives of management include organizational objectives, social objectives, and individual objectives. Management is important as it allows for proper utilization of resources, growth, quality, risk minimization, innovation, and profits. Management occurs at three levels: top, middle, and low.

1. Business
Communication
RAVENSHAW UNIVERSITY
Topic –
Nature And Importance
Of
MANAGEMENT
Guided By :
Dr. Sajit Pradhan
Prepared By :
Roshan Kumar Singhi
15-DBA-007

2. cc
Points to
Ponder...
1. What is Management ?
2. Concept Of Management
3. Nature Of Management
4. Objectives Of Management
5. Importance Of Management
6. Levels Of Management
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3. Meaning :-
“Management is the process involving
Planning , Organizing , Staffing ,
Directing and Controlling human
efforts to achieve stated goals and
objectives in an organization.”
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4. “Management is the art of getting things done through
and with the help of people in formally organised
groups.”
Traditional Concept Of Management
Modern Concept Of Management
“Management is an activity which is necessary wherever
there is a group of people working in an organisation .
Though people in an organisation have different functions
but their aim is to achieve the same goal . Management is
the process of getting things done with the aim of
achieving goals effectively and efficiently.”
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5. v
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Nature Of
Management :-
1. Management is a group activity.
2. Management is goal-oriented.
3. Management is a factor of production.
4. Management is universal in nature.
5. Management is needed at all levels of organisation.
6. Management is a distinct process.
7. Management is a dynamic function.
8. Management is an art as well as a science.
9. Management is a profession.
10. Management is intangible.

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Objectives Of
Management :-
1. Organisational Objectives
2. Social Objectives
3. Individual objectives

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Importance of
Management :-
1. Proper Utilization of Resources.
2. Helps in achieving Business Objectives.
3. Growth and Development of Business.
4. Better Quality Goods.
5. Minimising the Element of Risk.
6. Provides Innovations.
7. Increasing Profits.
8. Social Benefits.

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Levels Of
Management ;-
TOP
MIDDLE
LOW LEVEL
Functional Heads such as
Production Manager, Marketing
Manager , Finance Controller
etc,
And Divisional & Sectional
Officers
Working under Functional Heads
Owners, Board Of
Directors, Managing Directors,
Chief Executive , General
Manager
Superintendents ,
Supervisors &
Foreman

9. BIBLIOGRAPHY
1. Business Studies
Management Book
2. Google
3. Slide Share App
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10. THANK
YOU !
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