1. Curriculum Vitae
Personal information
Rositsa Lefterova
07. 02. 1983 +45 50 29 28 89
rositsalefterova@gmail.com
Centerparken 156
8700 Horsens
Resume
As I have recently graduated in International AP Degree Program in
Marketing Management. I have a clear recollection of my
theoretical knowledge, combined with my trainee work experience and highly case oriented
projects, based on solving problems for real life Danish and International companies, gives me a
solid professional foundation, which makes me capable of contributing within a variety of value-adding
activities in relation to:
• Marketing and Business Development
• Strategies, development and implementation
• Maintaining existing customers and attracting new ones
• Internationalization, research market opportunities, developing and executing
expansion strategies
I am 31 years old, a positive, outgoing and active person. I approach assignments with drive and
commitment, thrive in a challenging and development-oriented working environment where I am
allowed to think out of the box in order to create sustainable results and solutions.
Professional Competences
Marketing and business strategies with emphasis on:
• Market – Marketing Audit including external and internal analysis. PEEST analysis,
operating results and customer buying behavior
• Customer Analysis – who are they; how they buy; buying criteria. A behavioural analysis
of customers (or psychographic profile) seeks to identify and weigh the relative
importance of factors consumers use to choose one product over another.
• Targeting, Segmentation and Positioning
• Design of Marketing Mix for one or more specific segment/s, with emphasis on product,
price, place, promotion and advertising, people, process and physical evidence
• Competitors – Researches and analysis
• Planning and implementing plan of action, based on the analysis

2. Understanding the difference between BtB and BtC communication
• I learned firsthand how to deal effectively with customers and their needs/demands, as
well as B2B and B2C, supervising, coordinating and coaching staff within sales, customer
service and marketing.
• I always have first in mind: how the company can beat the competition and how to
improve competitive advantage in order to be the first choice of the customers/
consumers.
MS Power Point – good level
MS Word – good level
MS Project Manager – good level
MS Excel – good level
Language skills
• English – Upper intermediate
• Danish – Beginner – module 4, participate in Danish course
• Russian – Tourist level
• German – Tourist level
• Mother language: Bulgarian
Examples of relevant work tasks and frameworks
My experience are based on developing strategies, Business plans, using different kind of tools in
order to fulfill the task that the Company wanted.
• JYSK – solving current problems for the company. The task: Why JYSK Strategy Fails in
China 2010 – 24 hours case. JYSK has run into marketing and image problems, which
have affected sales. The company’s biggest strength in Europe “a good offer” becomes a
weakness and a shift in strategy is needed. After a lot of researches and analysis with
focus on buying criteria and target group, as well as external and internal analysis, was
clear enough that low price of the production is a weakness point on the Chinese
market. The reason was that, the Chinese middleclass customers do not want to
purchase low price products from foreign companies. As a recommendation for JYSK
Group was to invest money in advertising campaigns, to attract the customers.
Moreover, to understand the cultural differences and barriers, what is their choice
criteria and buying behavior; to find a way to communicate with their current and
potential customers, in order to attract them and to give them “a great offer”
• Vola – Business strategy for success. Expanding their business in a new market based on
many researches and analysis on market, customers and competitors. Organized the
sales force and investigate the macroeconomic in the country.
• DC-Supply – workshop innovation week project. Teamwork, assignment was to come up
with different ideas, to be creative, to find out unique solutions for the Company’s
product. Moreover, part of the project was to create a pocket video. Our team won the
first place for creativity and excellent teamwork. Project Manager 48 hour’s case.
• Marketing communication oriented cases for different companies, for ex. Polyprint A/
S, a packaging Company, who needed Social Media Strategy and implementing it for

3. three-month period. How the company should communicate with their current and
potential clients BtB oriented case, by writing business letters about Company’s events
and exhibitions, press releases about their newest technologies and unique customer
design solutions, that they can offer that to their clients not only in Denmark but also
abroad.
Almost all of the projects and assignments were solved in teams, therefore enhances today’s
modern workplace of being a team player and positively drive the benefits of group dynamics.
Work experience
02.2013– 05.2013 (Part of my trainee period at VIA University)
Marketing assistant at Mobiltelefoner.dk
I worked with market research concerning customers and competitors, brand awareness – Online
Social Media Marketing. Designing an overall marketing strategy for the company, developing and
monitoring campaigns on Google AdWords.
2006 – 2010
Owner and Manager of retail store. As main activities and responsibilities, I used to work with
customer service, sales assistant, and relationship with customers and suppliers. Reporting and
monitoring financial performers, budgets, maintaining and developing the shop. Type of
business: Trade with children cloths.
2000 – 2005
Shop Consultant. I gained experience as sales assistant, sales manager and staff manager,
decorator. I have worked in the flower business, service and interior.
2000 – 2010 (summer job)
Holding several positions like, shop consultant, sales assistant, sales manager and staff manager.
Retail
Store for jeweler, souvenirs and accessories, selling to people with different cultural
backgrounds
Education
2011 – 2013
AP Degree in Marketing Management
VIA University College School of Technology and Business Horsens
Marketing, Management, Organization, Logistic, Leadership, Market Communication, Social
Media Marketing, Economics, Statistics, Business Law, Business & Sustainability
Personal strengths, skills and competences
• Ambitious, outgoing, like to achieve results and provide high quality, even when there
are tight deadlines. I believe there is no limitations. I work structured efficiently to
ensure that the task I am given will be value-adding and characterized by high quality.
Enthusiastic, inspiring, initiative and creative, energetic, highly motivated. Socially
active, communicative person, charming and smiling

4. • Conscientious: working in a systematic, methodical and reliable way and meet
customers’ expectations – needs and satisfaction. I am setting clear objectives in
advance, identifying, and organizing the necessary resources to complete the task. Self-confident
with a strong personality, and always striving to be well informed with lots of
constructive ideas.
• Team Player: I work to ensure that the team delivers quality results through
commitment and team spirit. Accept new ideas and initiatives for something new and
innovative and work productively in a busy environment
• Adapt easily and strive to build good relationship with customers and staff. I am
responsible and like to begin and planning different activities. I handle criticism and
learn from it.
Driving license B