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Linkable Markets for Content
Ross Hudgens, Founder/CEO
@rosshudgens http://siegemedia.com
Question You Should Always Ask:
Does This Content Idea Have
Enough Strong Prospects?
Are There Enough Websites? (Width)
Spider
Blogs Wildlife Blogs
@rosshudgens
Is There Enough Post Frequency? (Depth)
Avg Posts a
Day from
Wildlife
Blogs
Average Posts a
Day From News
Sites
@rosshudge...
How Often Are They Pitched?
Pitches a Day
Received by
NBC San Diego
Pitches a Day
Received by New
York Times
@rosshudgens
Consistent Success = Intersection of
Width, Depth & # Of Pitches
Consistent Success = Intersection of
Width, Depth & # Of Pitches
Consistent Success = Intersection of
Width, Depth & # Of Pitches
Linkable Market Shortcuts
DA of Sites
Ranking for
“X Blogs” /
“X News”
@rosshudgens
Linkable Market Shortcuts
# of Page Links
to High Ranking
Pages on
Top/Middle
Funnel Topics
@rosshudgens
Linkable Market Shortcuts
Several Pages With 20+
Links Means That Topic
Has Link Intent / May
Attract Links Passively
@ros...
Linkable Market Shortcuts
Comparatively, Low #s
for Highly Searched
Topics May Show Lack
of Linkability
@rosshudgens
Broken Link Building Audiences
http://citationlabs.com/linkable-audience-finding/
Broken Link Building Audiences
Link pages are most often
receptive to utility driven
content, not entertainment
driven con...
Highly Linkable BLB Audiences
http://citationlabs.com/linkable-audience-finding/
Inclusive vs Exclusive Markets
Inclusive markets
frequently link out to
content they have
pitched to them.
@rosshudgens
Inclusive vs Exclusive Markets
Exclusive markets only
link out to others in their
tight-knit community or
via organic cont...
Inclusive vs Exclusive Markets
Avoid using a cold-pitch
strategy for exclusive
markets: it will not work.
@rosshudgens
How to Identify an Exclusive Market
1. A majority of the links to a domain in that market
occur from posts that require 3+...
How to Identify an Exclusive Market
2. A majority of the links to a domain occur as
secondary resources (support for a lar...
General Strong to Weak Scale for
Common Linkable Markets
City Specific News Outlets
Lifestyle/Entertainment News & Blogs
L...
Is Your Website in a Tough Market? Think
Tangential Linkable Markets
In Personal Finance, Tangential Content is the
Only Consistent Cold-Pitch Opportunity
Money + City News
Money + Career
Mon...
Content That Fits Each Website Type
News Data Studies
Blogs
Infographics
Entertainment
Some Data
Link
Pages
Educational
Gu...
How to Break the Linkable Market Rules:
Make something
stupidly better than
everything else.*
@rosshudgens
How to Break the Linkable Market Rules:
*Unfortunately, this
doesn’t always work..
but it’s at least a start.
@rosshudgens
Questions? Contact Us.
Ross Hudgens, ross@siegemedia.com
@RossHudgens http://siegemedia.com
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Linkable Markets for Content

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Slides w/ Audio: https://www.youtube.com/watch?v=VEVQzwMViJc

Generating links with content isn't easy. In this presentation, I break down the logistics of making your content more linkable consistently. Originally given in an internal training meeting on February 28th, 2017.

Publicado en: Marketing
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Linkable Markets for Content

  1. 1. Linkable Markets for Content Ross Hudgens, Founder/CEO @rosshudgens http://siegemedia.com
  2. 2. Question You Should Always Ask: Does This Content Idea Have Enough Strong Prospects?
  3. 3. Are There Enough Websites? (Width) Spider Blogs Wildlife Blogs @rosshudgens
  4. 4. Is There Enough Post Frequency? (Depth) Avg Posts a Day from Wildlife Blogs Average Posts a Day From News Sites @rosshudgens
  5. 5. How Often Are They Pitched? Pitches a Day Received by NBC San Diego Pitches a Day Received by New York Times @rosshudgens
  6. 6. Consistent Success = Intersection of Width, Depth & # Of Pitches
  7. 7. Consistent Success = Intersection of Width, Depth & # Of Pitches
  8. 8. Consistent Success = Intersection of Width, Depth & # Of Pitches
  9. 9. Linkable Market Shortcuts DA of Sites Ranking for “X Blogs” / “X News” @rosshudgens
  10. 10. Linkable Market Shortcuts # of Page Links to High Ranking Pages on Top/Middle Funnel Topics @rosshudgens
  11. 11. Linkable Market Shortcuts Several Pages With 20+ Links Means That Topic Has Link Intent / May Attract Links Passively @rosshudgens
  12. 12. Linkable Market Shortcuts Comparatively, Low #s for Highly Searched Topics May Show Lack of Linkability @rosshudgens
  13. 13. Broken Link Building Audiences http://citationlabs.com/linkable-audience-finding/
  14. 14. Broken Link Building Audiences Link pages are most often receptive to utility driven content, not entertainment driven content. @rosshudgens
  15. 15. Highly Linkable BLB Audiences http://citationlabs.com/linkable-audience-finding/
  16. 16. Inclusive vs Exclusive Markets Inclusive markets frequently link out to content they have pitched to them. @rosshudgens
  17. 17. Inclusive vs Exclusive Markets Exclusive markets only link out to others in their tight-knit community or via organic content discovery. @rosshudgens
  18. 18. Inclusive vs Exclusive Markets Avoid using a cold-pitch strategy for exclusive markets: it will not work. @rosshudgens
  19. 19. How to Identify an Exclusive Market 1. A majority of the links to a domain in that market occur from posts that require 3+ hours to create.
  20. 20. How to Identify an Exclusive Market 2. A majority of the links to a domain occur as secondary resources (support for a larger post), not primary resources (the sole reason for a post). Example URL @rosshudgens
  21. 21. General Strong to Weak Scale for Common Linkable Markets City Specific News Outlets Lifestyle/Entertainment News & Blogs Link Pages for BLB Audiences Recipe/Food Bloggers Personal Finance Blogs Strong Weak
  22. 22. Is Your Website in a Tough Market? Think Tangential Linkable Markets
  23. 23. In Personal Finance, Tangential Content is the Only Consistent Cold-Pitch Opportunity Money + City News Money + Career Money + HR Money + Business @rosshudgens
  24. 24. Content That Fits Each Website Type News Data Studies Blogs Infographics Entertainment Some Data Link Pages Educational Guides
  25. 25. How to Break the Linkable Market Rules: Make something stupidly better than everything else.* @rosshudgens
  26. 26. How to Break the Linkable Market Rules: *Unfortunately, this doesn’t always work.. but it’s at least a start. @rosshudgens
  27. 27. Questions? Contact Us. Ross Hudgens, ross@siegemedia.com @RossHudgens http://siegemedia.com

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