Slides w/ Audio: https://www.youtube.com/watch?v=VEVQzwMViJc Generating links with content isn't easy. In this presentation, I break down the logistics of making your content more linkable consistently. Originally given in an internal training meeting on February 28th, 2017.

1. Linkable Markets for Content
Ross Hudgens, Founder/CEO
@rosshudgens http://siegemedia.com

2. Question You Should Always Ask:
Does This Content Idea Have
Enough Strong Prospects?

3. Are There Enough Websites? (Width)
Spider
Blogs Wildlife Blogs
@rosshudgens

4. Is There Enough Post Frequency? (Depth)
Avg Posts a
Day from
Wildlife
Blogs
Average Posts a
Day From News
Sites
@rosshudgens

5. How Often Are They Pitched?
Pitches a Day
Received by
NBC San Diego
Pitches a Day
Received by New
York Times
@rosshudgens

6. Consistent Success = Intersection of
Width, Depth & # Of Pitches

7. Consistent Success = Intersection of
Width, Depth & # Of Pitches

8. Consistent Success = Intersection of
Width, Depth & # Of Pitches

9. Linkable Market Shortcuts
DA of Sites
Ranking for
“X Blogs” /
“X News”
@rosshudgens

10. Linkable Market Shortcuts
# of Page Links
to High Ranking
Pages on
Top/Middle
Funnel Topics
@rosshudgens

11. Linkable Market Shortcuts
Several Pages With 20+
Links Means That Topic
Has Link Intent / May
Attract Links Passively
@rosshudgens

12. Linkable Market Shortcuts
Comparatively, Low #s
for Highly Searched
Topics May Show Lack
of Linkability
@rosshudgens

13. Broken Link Building Audiences
http://citationlabs.com/linkable-audience-finding/

14. Broken Link Building Audiences
Link pages are most often
receptive to utility driven
content, not entertainment
driven content.
@rosshudgens

15. Highly Linkable BLB Audiences
http://citationlabs.com/linkable-audience-finding/

16. Inclusive vs Exclusive Markets
Inclusive markets
frequently link out to
content they have
pitched to them.
@rosshudgens

17. Inclusive vs Exclusive Markets
Exclusive markets only
link out to others in their
tight-knit community or
via organic content
discovery.
@rosshudgens

18. Inclusive vs Exclusive Markets
Avoid using a cold-pitch
strategy for exclusive
markets: it will not work.
@rosshudgens

19. How to Identify an Exclusive Market
1. A majority of the links to a domain in that market
occur from posts that require 3+ hours to create.

20. How to Identify an Exclusive Market
2. A majority of the links to a domain occur as
secondary resources (support for a larger post), not
primary resources (the sole reason for a post).
Example URL
@rosshudgens

21. General Strong to Weak Scale for
Common Linkable Markets
City Specific News Outlets
Lifestyle/Entertainment News & Blogs
Link Pages for BLB Audiences
Recipe/Food Bloggers
Personal Finance Blogs
Strong
Weak

22. Is Your Website in a Tough Market? Think
Tangential Linkable Markets

23. In Personal Finance, Tangential Content is the
Only Consistent Cold-Pitch Opportunity
Money + City News
Money + Career
Money + HR
Money + Business
@rosshudgens

24. Content That Fits Each Website Type
News Data Studies
Blogs
Infographics
Entertainment
Some Data
Link
Pages
Educational
Guides

25. How to Break the Linkable Market Rules:
Make something
stupidly better than
everything else.*
@rosshudgens

26. How to Break the Linkable Market Rules:
*Unfortunately, this
doesn’t always work..
but it’s at least a start.
@rosshudgens

27. Questions? Contact Us.
Ross Hudgens, ross@siegemedia.com
@RossHudgens http://siegemedia.com