2. 1. What's New
2. Demonstrate customer successes
3. Educational 3rd Party article or Blog Post
4. The Future
5. Call - to - action (workout cards, upsells)
wikipedia.org
Update Structure
3. GOAL
BASED ON ENGAGEMENT
Happy
25%
Hype
25%
Futuristic
25%
Educational
25%
Be bold
Set expectations - can be crazy
and meet those expectations
get them to open the emails and
want to open them because they
love them so much
add value and put yourself in their
shoes no matter what
stop thinking about our company
and us who cares
only talk to them like you are
talking to a good friend
wikipedia.org
4. REMEMBER & THINK
RESEARCH IS MOST IMPORTANT
WHY DID PEOPLE PEOPLE COME TO BODYBOSS?
WHY DID THEY BUY OUR PRODUCT?
WHY WILL THEY CONTINUE READING OUR UPDATES ?
5. IDEAS & HACKS
CUSTOMERS ARE 75% MORE LIKELY TO
BUY
HOW TO _______
STATE A PROBLEM
TIME - USE TIME MORE
WISELY
HEADLINE ASSURING RIGHT
WHERE THEY NEED TO BE
WRITE ABOUT YOUR READER
ANSWER THEIR QUESTIONS
OVERCOME OBJECTIONS
ADDRESS FEARS
FOCUS ON OUTCOME
6. BE #1
STICK TO YOUR VALUES!
WELL DIRECTED THOUGHT
UNSELFISH THOUGHTS
BODYBOSS
