Presentation offered by District Marketing, PR & Communications Chair, James W Martin on the direction the Eleven Twelve team was to look to take publicity forward for the forthcoming year.

1. how to suck eggs Eleven Twelve Team PR & Media Training Queens Hotel, Perth Sunday, 20 February 2011

2. what is effective PR? getting the right message to the right people in the right way...

3. PR isolation in Rotary

4. Destined to be the bridesmaid...?

6. Publicize action-oriented service

7. Promote core values

8. Emphasize vocational service

10. ...what we actually do

11. Why change the message?

12. Membership predictions

14. Officer guidance

15. sparks interest

16. human interest

17. ROTARY CLUB HANDS OVER CHEQUE FOR THOUSANDS Money raised will help their local community

18. ROTARY SIGNS BECKHAM AS FIRST AMBASSADOR Footballer will help highlight Rotary’s humanitarian work

19. give grin

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26. Cropping

27. club crisis

28. Buy a little time Think about what you need to do next Establish the facts Contact the DG & DMPRCC Designate a spokesperson for situation Agree a statement of facts Everyone sticks to the plan of action

33. How good PR will pay off “In the promotion of understanding, it is important to reach large numbers, non-Rotarians as well as Rotarians, and you cannot reach large numbers privately.” Paul Harris, founder of Rotary

36. FeelproudofRotarynow?