Rotarians are our best brand ambassadors, and the ideal spokespeople for communicating the value we bring to the communities we serve around the world. Come learn about the new public image resources you can use to increase others’ understanding of Rotary and inspire them to take action, or even become members.

1. Becoming and Effective
Rotary Communicator
Sharon Tallach Vogelpohl
13 & 14 Jun 2017

2. Session Overview
• Background on the People of Action campaign
• Developing effective communications
• Share stories
• Bring the People of Action campaign to life

3. My Story…
• Rotary “Legacy”
• The Power of the Rotary brand
• Building relationships
• Building a career
• The opportunity to bring them together

5. “Seek to understand,
then to be understood”
- Steven Covey

6. Global Awareness
60% 75%
2011 2015

7. Understanding of Rotary
60% surveyed
unfamiliar with a
local Rotary club

8. 2015 Global Public Image Study
While aware of Rotary by name/emblem, the public lacks
a clear understanding about Rotary and our impact

9. My Story…
• Rotary “Legacy”
• The Power of the Rotary brand
• Building relationships
• Building a career
• The opportunity to bring them together

10. Campaign Narrative
• Highlight Rotarians as People of Action
• Where others see problems, Rotarians see
solutions, possibilities for their community
• Share vision with fellow members and
community partners and experts to exchange
ideas about potential, lasting solutions
• Mobilize others to take action to bring those
ideas to life

11. People of Action Strategy
• Narrow gap between awareness &
understanding
• Define ‘What is Rotary,’ Impact Rotary makes
• Lay foundation for member engagement,
cause, donation and other activities
• Allow Rotary clubs to localize ads for
relevance

12. Overheard: A Rotary Story
Rotarians are an elite group of leaders from all over the world.
I’m a ADG-Elect this year, so I get to represent my club at IC17
which is why I’m going to Atlanta. In my local community, we
get together every week to have a great lunch at an exclusive
hotel downtown. We do lots of amazing projects. I know you
know about our End Polio work. But we do lots of great work
locally as well. We start out each year by pulling together a
committee. This year their committee members included an
RPIC, a DMC, and a DGE and we figured out a way to raise
money throughout the year so we can maximize DDF. This
year we raised more money than we ever have and won the
Club of the Year Award. Our members are very active in the
community and are so proud of the work we do…we believe
we are making a big impact!

13. Overheard: A Rotary Story
Rotarians are an elite group of leaders from all over the world.
I’m a ADG-Elect this year, so I get to represent my club at IC17
which is why I’m going to Atlanta. In my local community, we
get together every week to have a great lunch at a exclusive
hotel downtown. We do lots of amazing projects. I know you
know about our End Polio Now campaign. But we do lots of
great work locally as well. We start out each year by pulling
together a committee. This year their committee members
included an RPIC, a DMC, and a DGE and we figured out a way
to raise money throughout the year so we can maximize DDF.
This year we raised more money than we ever have and won
the Club of the Year Award. Our members are very active in
the community and are so proud of the work we do…we
believe we are making a big impact!

15. The Creative Brief
• Why are we doing this?
• Who is our audience?
• What do we want to communicate?
• What proof do we have?
• What do we want them to do?

16. The Creative Brief
• Why are we doing this?
• People don’t understand what Rotary is
• People have misperceptions about what we
do
• People think there is nothing in it for them

17. The Creative Brief
• Who is our audience?
• Non-Rotarians
• Anyone who is driven by purpose
• People who want to make a difference in
their local communities
• People who are interested in our causes
and the impact we make
• People who are looking for other people
like them – to build lasting relationships

18. The Creative Brief
• What do we want to communicate?
• Rotarians are People of Action
• Together, we make a difference in local
communities and the global community that
benefit you
• There are ways for you to engage

19. The Creative Brief
• What proof do we have?
• Local, national and regional projects
• 2.5 Billion immunized against polio
• Bats
• Books
• Battalions
• Bushels
• Bonding

20. The Creative Brief
• What do we want them to do?
• Learn more
• Share an idea
• Volunteer
• Support
• Join

26. People of Action Launch Team
• Set a goal: 12?
• Use your club’s social media channels
• Engage partners, beneficiaries, youth program
participants

27. “Seek to understand,
then to be understood”
- Steven Covey

29. Questions?

30. This presentation and others
from throughout the convention
are available through the
convention mobile app and on
SlideShare at
www.SlideShare.net/Rotary_International.

31. Rate this session in the
Rotary Events app,
available in your Apple or
Android app store.