1. 2013 RI CONVENTION
Regional Perspectives on Re engaging
and Rotarians

2. 2013 RI CONVENTION
REGIONAL PERSPECTIVES ON RE-ENGAGING AND ROTARIANS
Panelists
Eun-Soo Moon, RC Zone 10A
Yen-Shen “Electronics” Hsieh, RC Zone 10B
Jennifer Scott, Past IA Training Leader
Moderator
Brad Howard
Membership Development and Retention
Committee Member

3. Regional Perspective on Re-engaging and Rotarians International Convention

4. Regional Perspective on Re-engaging and Rotarians International Convention
Rotary Korea MagazineMTV Best Music Video Award
Regional Perspective on Re engaging and Rotarians International ConventionSupport for LASpecial lecture at Harvard

5. Solutions for Membership Development

6. Regional Perspective on Re-engaging and Rotarians International Convention

7. Regional Perspective on Re-engaging and Rotarians International Convention
Challenge of Rotary
1. Shortage of Motivation
and Participation!
“Most new member will be left silently
without giving proper motivation and
the atmosphere where they can participate,
even if we attracted them
for membership development..”
2. Shortage of young
members!
“Rotary is aging and decreasing
its membership by around 10% each year.
So, to make vibrant club and
prevent the situation, we are facing,
we need to recruit young members.”
3. Shortage of Education
for the New!
“If there are any new members
who don’t really know what Rotary is,
then the clubs could be weakened
by those members.”

8. Regional Perspective on Re-engaging and Rotarians International Convention

9. Regional Perspective on Re-engaging and Rotarians International Convention
(2013.6.7 data)

10. Regional Perspective on Re-engaging and Rotarians International Convention

11. Regional Perspective on Re-engaging and Rotarians International Convention
Guest
Speakers
Recruitment
Plan
Increase Women
Participation Joint Projects
With
Chung-nam province office
Educational office
Red-Cross

12. Regional Perspective on Re-engaging and Rotarians International Convention

13. Regional Perspective on Re-engaging and Rotarians International Convention
[Features]

14. Regional Perspective on Re-engaging and Rotarians International Convention
….

15. Regional Perspective on Re-engaging and Rotarians International Convention

16. Regional Perspective on Re-engaging and Rotarians International Convention
[ Survey based on former Members ]
Target:
Past 3 years
former members
Replies
Received
Within a year
62.75%

17. Regional Perspective on Re-engaging and Rotarians International Convention
Do not plan
to rejoin
Through
familiar Rotarians
Contact in
person

18. Regional Perspective on Re-engaging and Rotarians International Convention

19. Regional Perspective on Re-engaging and Rotarians International Convention

20. Regional Perspective on Re-engaging and Rotarians International Convention
Commemorative PhotosFounding Ceremony
Rotary Badge Awarding
Ceremony

21. Regional Perspective on Re-engaging and Rotarians International Convention
Mentoring
Weak distinct
club style
Weak
autonomy
Club isolation
DisadvantagesAdvantages
Rapid learning of
Rotaryclubstyle
Clear club vision
장점
Efficent
communication

22. Regional Perspective on Re-engaging and Rotarians International Convention
50%
13%
24%
Rotary volunteer
service program
Membership fee and
obligatory payment
Attendance
21%
Member Development
and management
What were the most useful topics?
Strive for an 85% satisfaction
rate of new information acquisition
and understanding by workshop
attendees.

23. Regional Perspective on Re-engaging and Rotarians International Convention
Holding Seminars and Parties for
All New Club Leaders and Spouses

24. Regional Perspective on Re-engaging and Rotarians International Convention
“Making clubs with
dynamic and meaningful projects,
Remembering the importance of membership
based on consideration among members,
Making strong fellowship and friendship”
PRIP
Carl- Wilhelm Sten-
hammar
“If clubs are interesting and fun,
members will never leave!”

25. Regional Perspective on Re-engaging and Rotarians International Convention
Event Meetings
-Health Courses, Lectures by
Professionals
Vocational Meetings
-Commendation of
Professional Members
Guest Speaker Meetings
-Local Figures, Celebrities
Rotary
Informative
Meetings
- Invite leaders from every region
Service Meetings
-Outdoor Service, Kimchi Making,
Multicultural
Standard Meetings

26. Regional Perspective on Re-engaging and Rotarians International Convention
[Special lectures from celebrities & local figures]
Urologist as guest speaker:
“General Health Knowledge Lecture” Event

27. Regional Perspective on Re-engaging and Rotarians International Convention
Somewhere over the rainbow
Way up high…
and,
Have to endure the rain and the storm
to see the shiny and beautiful rainbow.

28. Regional Perspective on Re-engaging and Rotarians International Convention

29. How to recruit the former
Rotarian again
Yen-Shen Hsieh
Zone 10B Rotary Coordinator
(PDG Electronics)

30. 30
Zone 10B Map
Hong Kong – Macau – Mongolia – Taiwan
D3450 ; D3460 ; D3470 ; D3480 ; D3490 ; D3500 ; D3510 ; D3520

31. 31
Rotary
International
Zone 10B
District 532 8
Club 34,502 689
Member 1,220,758 25,214
Rotary international and Zone 10B
Membership as June 13, 2013

32. 32
1,234,527
1,227,563
1,223,413
1,227,189
1,220,270
1,215,000
1,220,000
1,225,000
1,230,000
1,235,000
1,240,000
30-Jun-
09
30-Jun-
10
30-Jun-
11
30-Jun-
12
13-Jun-
13
RI Membership growth in 5 years
Membership as June 13, 2013

33. 33
20,147 20,357
21,104
22,859
23,746
25,214
20,000
21,000
22,000
23,000
24,000
25,000
26,000
30-Jun-
08
30-Jun-
09
30-Jun-
10
30-Jun-
11
30-Jun-
12
13-Jun-
13
Zone 10B Membership growth in 5 years
Membership as June 13, 2013

34. 34
34 (Membership as 2012.6.30)

35. 35
35
Primary Reason For Joining
Top Three Reasons for Joining
1. I want to get involved in community service
2. Networking
3. Rotarians’ good reputation
35

36. 36
36
Primary Reason For Staying
Top Three Reasons for Staying
1. I want to get involved in community service
2. Networking
3. Personal development 36

37. 37
Primary Reason For Leaving
Top Three Reasons for Leaving
1. Personality issues within my club
2. Club leadership issue
3. My club was unwilling to adapt and make change
37

38. 38
How to recruit the return rotarians?
• Invite him/her to participate the Club activities
(such as tournament)1
• Provide opportunities to these former
members to experience the true Rotary service
projects to inspire or re-inspire their passions
2
• Organize fellowship specially for former
members to celebrate their birthday or
anniversary
3
• Show him/her the Rotary care, such as season
greeting or
keep in touch
4
• To remind them the pride of being a Rotarian5

39. 39
Innovative
& Flexible

40. 2013 RI CONVENTION 40

41. 2013 RI CONVENTION
Re-engaging Rotarians
An Australian Perspective
PDG Jennifer Scott
Blue Mountains Australia

42. 2013 RI CONVENTION
Zone 8
• Australia
• 31792 Rotarians
• 22 districts
• 1,138 clubs
• +.52%

43. 2013 RI CONVENTION
Zone 7B
• New Zealand & Pacific
Islands
• 9,212 Rotarians
• 6 districts
• 269 clubs
• -.66%

44. 2013 RI CONVENTION
Retention v Engagement
• Membership retention refers to keeping
members from year to year.
• Engagement concerns keeping those
members involved and excited about your
club every day.

45. 2013 RI CONVENTION
Engaged Members
Engaged members have a strong bond
with their clubs.
They feel connected, valued, and committed
to Rotary’s work and to achieving their
club’s objectives

46. 2013 RI CONVENTION
Be Active in Community Service

47. 2013 RI CONVENTION
It is still OK to cook sausages!
Be Active in Your Community

48. 2013 RI CONVENTION
Participate in Community Celebrations

49. 2013 RI CONVENTION
Volunteer Beyond Your Community

50. 2013 RI CONVENTION
The Family of Rotary
Encourage members to involve
their family and friends in
service projects

51. 2013 RI CONVENTION
Public Recognition In The Media

52. 2013 RI CONVENTION
Appreciating Your Members – Recognizing Their Skills

53. 2013 RI CONVENTION
Have Fun

54. 2013 RI CONVENTION
Celebrating Together

55. 2013 RI CONVENTION
Get to know
Rotarians beyond
your club and district
Reach Out

56. 2013 RI CONVENTION
Get the younger generations involved
Connect With Our Youth

57. 2013 RI CONVENTION
Engagement Research
List all club members and the place them
into categories:
• Who is fully engaged in the club? Why?
How?
• Who is disengaged? Why? And How can
you get them re-engaged?

58. 2013 RI CONVENTION
Engagement Research
Who is likely to leave the club in the next
year? Why?
–Relocating?
–Work?
–Family?
–Health?
–Conflict?
–Loss of interest/disengaged?

59. 2013 RI CONVENTION
If clubs are reflective of the diversity of their
community, doing great work in their
community, enjoying good fellowship and
their public image reflects this, they will be a
dynamic club where people want to stay.
Such a club is created by good planning and
implementation;
it doesn’t happen by accident.
To Sum Up

60. 2013 RI CONVENTION
QUESTIONS
&
ANSWERS