3. Content
I.
Introduction (Business profile)
II. Vision and Mission statement
III. External and Internal Assessment and SWOT analysis
IV. Goal and strategies of Company
Goal and strategies ( 3 years plan)
Objective and Action
V. Structure and Policy in company ( requirement ,employee, customer policy)
VI. Marketing strategies
VII. Legal procedure in Cambodia
VIII. Start Up requirement
IX. Control and evaluate
X. Conclusion
4. I. Business Introduction
.
Bike Rental is not new in Cambodia. Bike Rental had become one of the most
environmental friendly businesses that attract many tourists and local people
whom love the beauty of nature with the sense of helping the world’s ozone layer
too.
.
5. Company Overview
Name: CAM BIKES , Logo:
Legal Form: Limited partnership
Slogan: Happiness by bike
Location: Charles De Gaulle,Khum Svay Dang Kum, Siem reap,
Cambodia
Contact Information Tel: (+855)16999161
Working Hour (6AM-8PM) Everyday
Email: cam_bikes@yahoo.com
Social network: www.facebook.com/cambodia.cambikes
Website: www.cambikes.com.kh
6. II. Vision statement
To be the first largest bicycle tour in
Siem Reap and we would like to see
a healthier community by protecting
the environment and improving our
customer well-being.
7. Mission Statement
Our Mission is to provide the standard bicycles which are the
popular brand in USA and other high quality accessories to our
customer.
We seek to deliver the best services that are environmental
friendly, healthy, and reasonable price.
We also try to promote all local and international tourist to love
cycling in Siem Reap
8. III. External and Internal analysis
Strengths
• We have good service
• Qualify mechanic
• Comfortable bike and
Accessories
• Buying with Cheaper price
• The best Location
Weaknesses
•
•
•
•
We have limited bikes(30)
Hard to make loyalty customer
Lack of Reputation
lack of experience
Opportunities
• The number Tourist Grow
every year
• The Rise Price of Gasoline
• Changes in Government
Procurement (forbids the
Motor/ Car to enter the Angkor
area)
Threats
•
•
•
•
Existing Competitors
Cheat from the fake customer
Election In Cambodia 2013
Natural disaster (flood)
9. TOWS analysis
SO strategies
WO strategies
• we decide to change our
we decide to cooperate with other
company to the Bicycle
Bicycle company. our strategy is to
increase the number of bicycle to 70.
tour company
It means that have to buy 40 bikes
more.
ST Strategies
WT Strategies
We used our strength to make
our company different from other
Bike rental such as:
• Using Mountain bikes and
accessories
• Provide free mini tour for free
• Location
• We decide we create contract
with our customer and employee
so it is easy to our company to
deal with the problem in the
future.
• Focus on promotion regularly
10. IV. Goal and Strategies of Company
Goal and Strategies (for 2 year plan)
CAM Bikes Company wants to become the company that can make
the customer feel satisfaction and have enough bicycle for customer
by increasing 40 bicycles more.
Our strategies are:
To find the financial capital for supporting this plan.
To increasing our bicycle to 70 within 2 year.
build network with other Bicycle rental shop and bike shop.
Add more comfortable Bikes and service.
11. Second Goal and Strategies (for 3 year plan)
Cam Bikes would to become the professional tour in Siem Reap.
Our strategies are:
To cooperate with other Hotel, motel or guesthouse and restaurant
near our location.
having the professional Guide , other transportation service
and
improving the structure of management
To Improve Marketing strategies, especially the company Website.
To build the network with other tour companies in some countries
such as Singapore, Malaysia and especially Thailand.
12. Objective and Action
To become the company that has the good reputation in Siem Reap
and has some market share at least 660 customers per month.
Our Action :
We focus on promotion strategies and build network with other
people such hotel owner, tuk tuk and tour company.
Develop policies or contract with employee and customer. This
contract or policies can help us to deal with uncontrollable within
the company.
provide special service , the good quality bikes and accessories,
13. V. Structure and Policy
Management structure
Manager
1
Mechanic
2
Bicycle
cleaner
1
Cooker
1
Tour guide
1
14. Responsibilities and skill for each employee
Manager (1):
deal with customer
Solve the problem in the company
Set the marketing strategies
The cook((1):
• cooking food for stuff
• Clean the house, shop
Control cash
Control stuff
Guide tour (1):
• Marketing, location
Mechanic (2):
repair bicycle
Bicycle guide
Marketing stuff
Bicycle cleaner (1):
clean the bicycle
Check and maintain the bicycle
• Can speak English well
15. Salary Rate or payroll:
Manager ( Mr:Heng Srunmeng)
200$
Tour Guide
100$
Mechanic
160$
Bike cleaner
70$
The cook
70$
Total
600$
16. Policy for employee
Be punctual, hardworking and respect to the customer.
Employee can take day off by asking the permission (10days in one year),
but we don’t allow them to take day off at the same day
The bikes are ready for customer to rent and machine always maintain it.
Employee must wear the uniform and ID card within working hour.
strategies for employee:
We would reward to employee who take day off less than three days (3days).
If the company can rent above 23 bicycles per day, so the company can provide
10% more of their salary.
17. Policy for customer
We will keep passport (for Foreigner) and identification card, ID, (for Khmer Citizen):
“EXCLUDE the Price of the bike rental” Each and every one of the customer shall
deposit 400,000 Khmer Riels (Four Hundred Thousand Riels) or 100$ (A Hundred U.S
Dollars) to ensure the loss and the damage to our rental services such as Bike, and
some bike accessories.
Customer can allow using credit card in our shop.
Customer must return the bike before 8PM (night).
The renter is advised in advance to inspect the condition of the renting bike prior into
signing this leased agreement.
The renter would be responsible for compensation for any damages on the bike upon
the return according to the actual damaged cost
The renter has agreed with the terms and conditions as mention above.
18. Customer Segmentation
Our main potential customer are all tourist both foreigner and local people :
People who enjoy sightseeing in the natural and cultural place like
Siem Reap
People who think about their health , help the environment Furthermore,
some tourist come to Siem Reap which want to control their spending
19. VI. Marketing Mix ( P4 )
Product (P1)
Our Accessories
• 5 of size S
• 15 of size M
• 10 of size L
20. Compare with our competitors
Our shop Bicycles
Price $6 per day
•
•
•
•
Other shop Bicycles
Price $6 -- $10 Per day
Disc brake with oil
U S. brand
9 speeds
Medium class bicycle
•
•
•
•
V brake with cable
Taiwan brand
7 speeds
Low class bicycle
21. Place (P2)
Building size: 8m x 18m
Room: 5 bad rooms, 7 bathrooms
Price: 700$/ month
Address: Charles De Gaulle, Khum
Svay Dang Kum, Siem reap , Cambodia
Our location near to raffle grand hotel and it is
about 9Km to Angkor Wat temple, so it is easy for
customer to travel to the most beautiful temple in
Cambodia.
23. Promotion for June July 2013
For single bike only 5$
Save 1$
For single bike (include accessories) only 7$
Save 2$
we also provide some commission 1$ each person to guide tour, Tuk
Tuk and other people bring customers to us. And we also create
membership card for them in order to make them feel good and have
relation with our shop , so they can work hard for us.
24. Price (P4)
Service package
Single bike
Single bike (for 2 days)
Single bike (for 3 days)
Single bike (include accessories)
Single bike (include accessories for 2days)
Single bike (include accessories for 3days)
Price
6$
11.50$
16$
9$
17$
24$
25. VII. Legal procedure
There are several procedures in Cambodia to complete before start the
business.
First, CAM Bike is a Limited partnership company so it should have
limited partnership contract.
Second, we must register to Ministry of Commercial (MOC).
Third, we should apply for PATENT and VAT at the local tax
department
last but not lease , we should get the license from Ministry of
tourism and ministry of environment
28. IX. Control and Evaluate
The way to evaluate if the performance is following our
set objective or not.
By checking both external and internal every two month.
Create new strategy and making correction to all failure
act within the company
Accept any recommendation and comments
29. X. Conclusion
In sum, making strategy to start up a business is easy, but
implement it to be the best and the successful one or not has been
becoming a tough performance to all types of business people.
So, make good plan, act best one.
