2. http://uktribes.com/
All the info you see in this slide
share is from the website UK
Tribes.
In order to best establish our
target audience I looked for the
most frequent cinema going
'tribe' ( a tribe member is a
teenager who fits a certain
stereotype).

3. Stereotype

4. Stereotype

5. Stereotype

6. Stereotype

7. Stereotype

8. So from the charts you've just seen you can
tell our main base of target audience is 'the
aspirant main stream' and 'the leading edge'
These would be our main audience for the
film, as these 'tribes' consume the most
cinema based media.