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- 1. An evaluation of my learning and its influence on my career development By Rozy Shukla
- 2. The organisation -What the organisaton do? -The role of Decision Analytics - The environment in which Experian operate in My role in the organisation -Skills developed -Contribution made -Overall evaluation of placement Relating theory to practice -Theory into practise -Experian influences on my future Advice for future placement students - Recommendations Agenda
- 3. Introduction… Experian, Nottingham De Montfort University, Leicester Studying Marketing Management Yorkshire
- 6. 4 key Global business lines 49% 21%18% 12%
- 7. The role of Decision Analytics Analytics We help organisations turn data into insight, to empower their decision making Our technology helps our clients to manage their data, decision making and workflows through products such as Tallyman, for debt collection and PowerCurve for originations and customer management Identity and Fraud We help businesses protect their customers and themselves via products such as Hunter Decision Analytics Marketing We support the sales & products team by promoting our capabilities and thought leadership in order to generate opportunities
- 9. My role….
- 10. My role… • Assisting Marketing Specialists with development of external marketing campaigns • Assist with Stakeholder Management – Internally & Externally • Support with the organisations events and exhibitions • Using CRM system Management • Management of marketing functions e.g lead management, activity tracking
- 11. Communication (Written and Verbal) – Internal and external stakeholders Planning & Time Management – Workload / Resource Technical skills – using internal Experian softwares such as Salesforce Company regulation – The environment Experian regulates in Team working – Working with diverse range of people Office environment – Attitude within the office
- 12. Contribution Contribution I made: • Brought flexibility to the team • Team player • Hard work • Extra man power! Contribution Experian made: • Offering work experience • Employability skills • Insight into B2B Marketing • A view of the real world Experience is a jewel, and it had need be so, for it is often purchased at an infinite rate. - William Shakespeare
- 13. Most valuable • Working with different people -understanding how different departments operate with each other • Using different tools and software such as Dotmailer & Salesforce • Learning from experiences that may have not gone as expected Least Valuable • The complexity of the organisation • Sometimes missing out the bigger purpose Placement evaluation
- 14. Introduction to Marketing Understanding B2B Marketing compared to B2C Marketing -The understanding of focusing on the features of the products -The b2b industry are information seekers -most effective marketing message has been the focus on how the products and services saves clients time, money and resources Brand Management Maintaining the standards of Experian Brand -Brand Purpose -Workshops Advertising and Promotion Importance of Social Media, how it can be be leveraged to drive customer engagement and brand awareness I will be putting Practice into theory in my final year Relating theory to practice My module choices over the years have certainly proved efficient in the working environment. Some clear links include…
- 15. Experian influences on my future… Final year at University • Next years modules: Emarketing • Ability to use hands – on experience to support theory in coursework Future career • Graduate scheme in Marketing • Further education
- 16. • Come into the organisation with an open mind • Ask questions – all questions! • Attempt everything, less overthinking! • Reflect on your performance • Be motivated • Come into work every day with the same passion you came with on your interview day • Be positive, enjoy and just Learn! Tips for a successful and enjoyable placement!
- 17. T h a n k y o u f o r l i s teni ng! Any questions before we move on the next part?
- 18. Thank you to each and everyone of you for making this year so valuable!
Notas del editor
- Experian PLC is a global information services group operating in 39 countries across the globe employing over 16000 people with its head quarters being in Dublin of course republic of Ireland and operational head quarters are here in Nottingham In October 2006 we were listed on the London Stock Exchange Exchange being in the TOP 50 OF THE ftse 100 and our revenue earning almost 5 billion dollars per year offering vast range of information services
- Those vast range of services are divided in 4 divisions, from Consumer Services, Credit Services, Decision Analytics to Marketing Services. Credit Services being one – 49% of the global revenue, credit services provides factual information to organisations, such as banks, automotive lenders, mobile phone companies, utilities and many more of other sectors to help them make lending decisions when consumers apply for credit. Consumer Services – 21% of the global revenue – this is our only consumer facing business and that is probably why people tend to assume that’s all we offer. Consumer Services provide credit monitoring services to millions of consumers so we as individuals can have better control of our finances. Consumer services also provides identity protection by detecting when their identities may have been compromised or stolen. Marketing Services – 21% of the revenue, Marketing Services works with brands to create effective marketing campaigns, using their data for example the coca cola name campaign Decision Analytics – 12% of out global revenue
- With clients around in 90 countries across different sectors from Financial sectors to leading Telecom provider, Decision Analytics converts data into insights This is done from 2 different areas, one of them being Analytics Our technology helPS our clients to manage their data, decision making and workflows through products such as Tallyman, for debt collection and powercurve for originations and customer management Second area being Idenity and Fraud – which helps business protect their customers and themselves via products such as Hunter As a decision analytics Marketing team, we support the sales and product teams by promoting our capabilities and thought leadership in order to generate opportunities
- Strengths - Skilled Workforce, Existing networks/contacts, Established brand reputation, Market leaders, High Growth rate, Geographical advantages, Expertise's in different products and services Weaknesses Negative image as some customers might think Experian rejects their credit Large offering – unclear to the customers Opportunities Growing demand Opportunity to expand to new markets New regulations for businesses which might mean more customers for us – as business new to comply e.g finanical insitauton – adapt FCA Threats Intense competition from potential competitors Clients becoming competitors Consumer concerns ‘Big Brother’ society FCA
- Introduction to Marketing Understanding B2B Marketing compared to B2C Marketing -The understanding of focusing on the features of the products -There is little to no personal emotion involved in the purchasing decision -The b2b industry are information seekers -more in depth with the marketing material -most effective marketing message has been the focus on how the products and services saves clients time, money and resoruces and I have witnessed that when reading about a products such as Tallyman When this is compared to Marketing to customer, their decisions are much more emotional and questions how it will benefit them
- Ask questions – shows how proactive you are