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Ribena Social Strategy with Voice & More

•
•
R
Rubik Azariah

This is a hypothetical strategy for a juice product relaunch based on Ribena using social media and an Amazon Echo experience for marketing. Done in early 2018. The idea is to showcase how I can craft a digital social strategy for your brand and blend in current and next gen technologies into meaningful brand ideas.. Learn more at http://rubikazariah.com/2018/03/09/giving-alexa-a-new-voice-your-voice/

Marketing
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• • • Copyright Rubik Azariah 2018
Price Placement PackagingBrand Loyalty WHAT WE NEED TO DEAL WITH THE JUICY CATEGORY CHALLENGE Copyright Rubik Azariah 2018
Bottled Water 6.8% Carbonates , 26.4% Concentrates , 2.0% Juice , 31.5% RTD Coffee , 2.4% RTD Tea , 19.4% Sports and Energy Drinks , 10.8% Asian Speciality Drinks , 0.6% SINGAPORE SOFT DRINKS MARKET COMPOSITION 2011 Bottled Water , 7.4% Carbonates , 23.9% Concentrates , 2.1% Juice , 33.4% RTD Coffee , 2.3% RTD Tea , 19.3% Sports and Energy Drinks , 11.1% Asian Speciality Drinks , 0.6% SINGAPORE SOFT DRINKS MARKET COMPOSITION 2016 SOFT DRINKS MARKET COMPOSITION Source: Euromonitor International 2017 (Juice in Singapore) Copyright Rubik Azariah 2018
What is Ribena associated with ? FREE PRIZE INSIDE A SPECIAL TREAT HEALTHY CHOICES BRAND PERCEPTION Copyright Rubik Azariah 2018
Copyright Rubik Azariah 2018
Copyright Rubik Azariah 2018
Copyright Rubik Azariah 2018
Copyright Rubik Azariah 2018
Copyright Rubik Azariah 2018
Copyright Rubik Azariah 2018
Copyright Rubik Azariah 2018
Copyright Rubik Azariah 2018
Copyright Rubik Azariah 2018
Copyright Rubik Azariah 2018
Copyright Rubik Azariah 2018
Copyright Rubik Azariah 2018
Copyright Rubik Azariah 2018
Copyright Rubik Azariah 2018
Copyright Rubik Azariah 2018
REMIND STEP 02 REUNITE STEP 03 DEVOTED STEP 04 STEP 05 SENSATIONALISE STEP 01 CAMPAIGN STEPS Copyright Rubik Azariah 2018
Copyright Rubik Azariah 2018
Copyright Rubik Azariah 2018
Copyright Rubik Azariah 2018
Copyright Rubik Azariah 2018
Copyright Rubik Azariah 2018
Copyright Rubik Azariah 2018
Copyright Rubik Azariah 2018
Image for representational and explanation only. Not to scale.
AR games Shop Party pics Find a pitcher Take home the RIBENA magic! • • • • • • • THE COMPANION APP Copyright Rubik Azariah 2018
ANNOUNCE STEP 02 RECORD STEP 03 ENGAGE STEP 04 STEP 05 SENSATIONALISE STEP 01 CAMPAIGN STEPS Copyright Rubik Azariah 2018
Copyright Rubik Azariah 2018
REFFERENCES Cinemagraph movie poster
Ribena Social Strategy with Voice & More
Ribena Social Strategy with Voice & More
Ribena Social Strategy with Voice & More
Ribena Social Strategy with Voice & More
Ribena Social Strategy with Voice & More

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Ribena Social Strategy with Voice & More