Hr gurukul futureof work curations

Future of work . How can one write on a topic that is ever evolving and ever growing. I
have been researching, exploring and studying this topic from last 5 years and I dis-
cover new insights , everyday. Nothing I say I this book is originalThis book is a curation
of insights on Future of work. Everywhere references and links have been
provided for reader to explore further. I have been
recognised as Worldwide Future of Work Expert and In-
fluencer by Onalytica (1) in 2016 and placed with illumi-
naries like Josh Bersin. Many HR Professionals already
know him but if you don’t know him , he is an HR Expert,
Influencer and industry analyst and a friend whose work I
really admire. You must follow his writings on LinkedIn
and articles which get published in different platforms.
1. http://www.onalytica.com/blog/posts/future-of-work-top-100-influencers-and-brands/
How to succeed in a world that is disrupted by technological forces.
Success is a relative term . Each one of us like to define success in our own
personalised ways.
This book is an attempt to bring the insights on Future of work that I discovered in last
5 years and help you prepare for Future and succeed in Life . I hope , you will appreci-
ate the effort and make the most of the learnings from this book.
5 Mega Global Trends - Tectonic shifts in the marketplace
The five global shifts are reshaping the world we live in. What are the implications for
organisations, industries and society, right now and in the future? How can we shape
and respond to them?
1

5 Mega Global Trends affecting Future of work are
1. Technological Advances
2. Globalization
3. Network Economy
4. Knowledge Society
5. Demographics
2

Technology - Advances in technology disrupt business models . The IT Revolution we
have witnessed includes ( PC, Mobile , Social, Online ) which have democratised data,
empowered consumers, and gave birth to new industries and companies. Facebook,
Google, Uber, Airbnb are new age companies which didn’t exist few years ago however
now influence the way we search, look for information, travel, communication, network
and connect.
Globalization - Thanks to trade liberalization and emerging market growth,
globalization has accelerated in recent decades. These trends disrupt existing business
models by creating new competitors, reordering supply chains and lowering price
points. The next waves – including the emergence of Africa and a more multipolar
world – will increase complexity and require flexible business models to respond to
global shifts. ( PwC )
Demographics – In the decades ahead, relatively high birth rates will make Africa and
India engines of economic opportunity. Aging populations will transform everything
from health care to real estate, while millennial-dominated workforces will reinvent the
workplace.
Meanwhile, urbanization will increase cities' economic and public policy clout, even as it
strains their ability to grow in sustainable ways. Migration and immigration will also have
profound impacts on workforces and economic development. All these demographic
shifts will require new strategies and business models. ( PwC)
3

Network Economy - Network economy is the next economic revolution. It offers un-
precedented opportunities and improves lives of billions worldwide.
A sort of revolution is already underway.
Over the last few years , we have grown from Industrial Economy to IT and Internet
Economy. Network economy is catalysed by hyper-connectivity and paving way for in-
novation.
“Over the next 10 to 15 years, it has the potential to double the size of the gross world
product,” SAP estimates that the Networked Economy will represent an economic value
of at least $90 trillion.
What exactly is the Networked Economy? It’s an emerging type of economic environ-
ment arising from the digitization of fast-growing, multilayered, highly interactive, real-
time connections among people, devices, and businesses.
What’s driving the Networked Economy? Over the past decade, the world has seen sig-
nificant changes in how people and businesses connect to each other. Social networks
let billions of people collaborate in a variety of ways. Meanwhile, business networks
have enabled new types of frictionless commerce. Now these two trends are converg-
ing, catalyzed by the exponential increase in the network of devices connected via the
Internet of Things (IoT). In fact, Gartner projects that the number of connected devices
in the IoT will increase nearly 30-fold in just over a decade, growing from about 900 mil-
lion connected devices in 2009 to more than 26 billion by 2020.
“The numbers of people-to-people connections — business networks, social networks
— they’ve all been growing over the past 10 years,” says Dinesh Sharma, SAP’s vice
president of marketing for the Internet of Things. “Now businesses, processes, data,
4

and things — everything — can be connected in a network. That is transforming every-
thing.”
What must businesses do to thrive in the Networked Economy? First, they must under-
stand that their customers, employees, and business partners expect them to be mo-
bile, social, always on, and continually connected. (Those who aren’t yet thinking about
that requirement should keep in mind that their competitors are already addressing it.)
But while social, mobile and cloud computing helped set the groundwork for the Net-
worked Economy, it’s important for businesses to understand that this revolutionary
economic environment goes far beyond those technologies, creating unprecedented
new opportunities for collaboration and
customization.
Equally important: Businesses must embrace and fully engage in both internal and ex-
ternal business networks. “We believe that revolutionary, disruptive business models
are now possible with these real-time digital connections across people, businesses,
and devices,” Bapat says. Pioneering companies that have leveraged such networks to
create new business models include Airbnb, the pioneering lodging-rental service; and
Uber, a mobile app that connects people seeking taxicabs or ridesharing services.
Businesses should also recognize, and take advantage of, one of the biggest and most
immediate changes of the Networked Economy: the convergence of business and con-
sumer networks. “They used to be entirely separate, “Now we’re seeing a dissolving of
those types of boundaries.”
For example: A business looking to purchase, say, a particular machine part can now
turn to the ultimate consumer marketplace — eBay. “A company traditionally had its
own limited B2B network of suppliers,” “Now technology can easily extend a search
via a consumer network like eBay. That dramatically increases the number of choices
available and creates new opportunities for savings.” (2)
2. https://www.technologyreview.com/s/530241/revolution-in-progress-the-networked-
economy/
5

Knowledge Soci-
ety - This is a
mega trend that
is on the rise with
newer techno-
logical advances.
Education sector
has newer en-
trants like Khan
Academy ,
Coursera, EdEx.
Well Iive in an
era of abun-
dance. We are
filled with choic-
es. We exchange information daily through apps like twitter, facebook, linkedin, Whats-
App on our mobile phones .
Knowledge society differs from information society.
Dictionary definition describes knowledge society as
A society based on the acquisition, dissemination, and use of information, especially by
exploiting technological advances; a society with a knowledge economy.
One of the Best definition of knowledge society is provided by UNESCO.
We need to think about how can we leverage all of the information and knowledge that
humans collectively possess to create workplaces, societies and a world which is better
than yesterday.
We have a huge opportunity and a responsibility in creating a more just society.
6

Millennials and Gen Z
Much has been written and speculated over Gen Me Generation. I am a Millennial my-
self . Millennials and Gen Z will form a huge part of Future workforce. In many compa-
nies like IBM, Microsoft , Millennials already form a dominant workforce.
In a famous quote William Gibson said -
“ The future is already here, its not just evenly distributed”
Some of us are living the future of work.
7

Millennial is an identity given to a broadly and vaguely defined group of people. There
are two wings of "Millennial" that are often at odds with each other: Generation Y
(people born between 1981-1991) and Generation Z (born between 1991-2001) . Peo-
ple of Generation Y often have characteristics similar to Generation X, which is why
Generation Z will confuse Generation Y with Generation X and then claim to be the
generation that represents "MIllennial," when in fact, birth years for Millennial range
from about 1981-2001, just as the birth-years for Baby Boomers ranged from
1946-1964.
Both Generation Y and Generation Z can be called "Millennials," with the primary dif-
ference between the two being technology. Generation Y grew-up on personal com-
puters, cell phones, and video game systems, while Generation Z has grown up on
tablets, smartphones, and apps. Yet the common ground between both generations is
that both have been transforming and altering communication and identity—not just in
the United States but globally. (2)
2 - By Rosebud2939 January 08, 2017 ( Urban Dictionary)
Millennials want Access, not ownership
Millennials have been reluctant to buy items such as cars, music and luxury goods. In-
stead, they’re turning to a new set of services that provide access to products without
the burdens of ownership, giving rise to what's being called a "sharing economy."
“25 YEARS FROM NOW, CAR SHARING WILL BE THE NORM, AND CAR OWNERSHIP
AN ANOMALY.”
- Jeremy Rifkin, Author and Economist
Source: Goldman Sachs Global Investment Research ( 3)
3 . http://www.goldmansachs.com/our-thinking/pages/millennials/
Brands and retail
Millennials’ affinity for technology is reshaping the retail space. With product informa-
tion, reviews and price comparisons at their fingertips, Millennials are turning to brands
that can offer maximum convenience at the lowest cost.
% OF MILLENNIALS
WHO COMPARE
PRICES IN STORE 57 %
Source: AIMIA Inc. “Born this Way: US Millennial Loyalty Survey” ©2012
8

Wellness
For Millennials, wellness is a daily, active pursuit. They’re exercising more, eating
smarter and smoking less than previous generations. They’re using apps to track train-
ing data, and online information to find the healthiest foods. And this is one space
where they’re willing to spend money on compelling brands.
Millennials have come of age during a time of technological change, globalization and
economic disruption. That’s given them a different set of behaviors and experiences
than their parents.
Millennials are the first Digital natives , their affinity for technology shapes how they
shop, lead their lives and behave at workplace. They are used to instant access to in-
formation for price comparisons, product reviews, and peer reviews.
Some of these behaviours they carry to workplace. Therefore we see rise of Apps and
Technologies at workplace. There are apps for Employee Wellness, Employee Engage-
ment, Learning, Receiving and Giving Feedback , Recognition .
Given that India will become the youngest country by 2021, with 64% of its population
in the working age group of 20-35, according to the 2013-14 Economic Survey, compa-
nies need to shape their strategies to remain relevant to this section, called millennial or
Generation Y.
Companies like Infosys, IBM India, InMobi and Microsoft India, where millennial talent is
a significant part of the workforce, are implementing initiatives to attract, retain and en-
gage this group.
Many companies are setting up reverse mentoring programs to leverage the skills and
talents offered by millenials. Since they are digital natives, they possess digital skills and
reverse mentor senior leaders in the organization to build their Digital Presence.
I am fairly comfortable with technology and use gadgets and apps frequently . however
when it comes to snapchat - it failed me. So I decided to give it a try and learnt
snapchat from my 10 year old niece Kashika .
My Dad who is in his 70s, use Mobile Phone with reluctance and find it cumbersome.
Each new generation has a way of giving complex to the previous one !
9

Millennials are often critiqued for being a Me generation. However , I feel they are the
most misunderstood generation. They are able to articulate their needs better at both
workplace and in personal life , they know what they want and go after it. They take
care of their needs and in the process serve everyone around well. You cant help other
people much if your own needs are unfulfilled.
Millennials bring diverse viewpoints to the workplace and catalyse innovation.
At IBM, we used Verse , which was developed by a Millennial.
Verse is a collaboration platform that combines email, social network, chat, instant mes-
senger ( sometime) , analytics to have a more productive workday.
IBM Verse is truly a futuristic application which changes how we collaborate at work-
place. No wonder it was developed by a Millennial.
Are you providing the Millennials the resources and tools to develop innovative product
and services ? Investing in this critical talent pool is pertinent since they understand the
consumer's mindset, behaviours and patterns ( consumers who are millennial them-
selves)
Millennials are Digital Natives who have grown up with Social Networking tools.
In organizations of the future, there will be less focus on hierarchies and much focus on
collaboration and networks. Good ideas can come from anywhere even from entry level
employees.
Many organisations have this culture of value HIPPO ( Highly paid persons opinion).
They suffer from loss of good ideas.
Susan Cain in her book “Quiet” emphasises the point that Introverts make good lead-
ers , they may be a quieter lot , conditions must be provided to listen to their insights .
What do Millennials want?
Findings of a November 2015 survey of 1,731 millennials by Avtar Career Creators and
Flexi Careers India, in Chennai, Mumbai, Delhi, Pune, Hyderabad and Kolkata
50% millennials look for jobs on employment portals and 43% on company’s career
Web page
60% millennials want to work for firms that are well recognized and over 40% look for
opportunities for virtual learning
Over 50% millennials prefer to be assessed by aptitude tests and personal interviews,
rather than internship performance
59% millennials seek scope for rapid growth in a company, while 41% look for compen-
sation
80% aspire to lead or reach a management position in the firm
10

76% women expect to rise to senior levels in the organization.
Looking to the future, Generation Z (4)
When his series was started in 2011, millennials were the “new generation” in the
workplace and we wondered what their impact might be. By now, either through our
day-to-day experience of working side-by-side with millennials, or through research
such as this, we have a pretty good idea. It is the next wave of employees—Generation
Z (GenZ), or as some have called them, “centennials”—that is starting to attract atten-
tion.
Link 4. https://www2.deloitte.com/global/en/pages/about-deloitte/articles/millennial-
survey-generation-z-welcomed.html#generation-z
When asked what guidance Millennials would give the next generation—based on their
own early career experiences—the main areas of advice were:Learn as much as possi-
ble: Begin your career open-minded and be ready to learn from others.Work hard: Do
your best and do not be lazy. Be patient: Take your time when entering the workforce
and go step-by-step. Be dedicated: Be committed to succeeding and persevering. Be
flexible: Be open and adaptable to change and try new things.
Unilever Is another organisation along with IBM and Microsoft that is Winning With Mil-
lennials And Gen Z.
We had to ensure we had a digital hiring process, but one that that felt very human, not
robotic, and it had to be better and more efficient at selecting candidates than an in-
person interview.” - Unilever’s Director of HR Services on attracting the millennial talent.
Unilever’s new Digital hiring process: a system that saves $1 million/year, decreases hir-
ing time by 83%, and appeals to a new generation of employees.
Unilever has nailed Millennial hiring by digitising their processes.
By 2020, research suggests that 50 per cent of the workforce will have millennials as
employees
11

The world’s largest technology and information technology services firm IBM wants to
be clued into how the millennials think and work. For this, the company has created a
global team of 4,000 employees called IBM Millennial Corps.
Millennial is a generic term to describe those born between 1980 and 2000.
IBM’s global team (of all ages) is focused on improving the millennials' experience at
the company. This community of millennials are constantly interacting within themselves
and actively contributing to IBM projects. One of the recent key projects led by this
group is Checkpoint - a quarterly feedback system. Part of that initiative was the cre-
ation of a mobile-based appraisal application called Ace.
IBM also wants to give a push to the entrepreneurial spirit of millennials. For this, they
encourage employees to use Watson APls and its Bluemix Platform. “If they come up
with an idea, they co-create, co-learn and get funding. This builds and feeds into the
entrepreneurial desire of this generation (5)
Link 5 http://www.business-standard.com/article/companies/ibm-s-new-team-to-focus-
on-millennials-116053000677_1.html
“Millennial Corps.” It’s a digital group of thousands of IBM employees who converse on
their own internal platform, as well as attend local events.
Millennial Corps has ballooned in size to more than 5,000 people. It consists of a self-
selecting group of IBM employees who consider themselves part of the younger gener-
ation.
This sort of digital collective may soon be a corporate trend. (6)
Link 6 https://www.fastcompany.com/3059849/these-millennials-have-become-the-top-
decision-makers-at-ibm
12

Info- graphic
-
Link 7 - https://
www-01.ibm.com/common/ssi/cgi-bin/ssialias?
subtype=WH&infotype=SA&appname=GBSE_GB_TI_USEN&htmlfid=GBL03032USEN&
attachment=GBL03032USEN.PDF
The future of the workplace is incredibly exciting. As much as trends forecast what we
can expect, there will be many methods and ideologies that develop that we cannot
13

predict today. What is clear is that companies should pay attention to what’s needed
for a successful workplace of the future. (8)
Link 8
https://www.slideshare.net/ibmsocialbiz/ibm-fow-infographicsmaster030915?
ref=https://www.ibm.com/blogs/collaboration-solutions/2015/03/11/millennials-shak-
ing-up-the-future-of-the-workplace-2/
Exercise - Share your views on #Newwaytowork and update your posts on Social Media
using this hashtag. Be part of the global conversation Around FutureofWork.
T H E F U T U R E O F W O R K C U LT U R E #NewWayToWork Companies with happy
employees outperform the competition by 20% *Entrepreneur.com. It Really Pays to
Have a Rich Company Culture [Infographic], 2014 68% of employees feel their company
isn’t doing enough to create a work culture in which employees have a sense of pur-
pose and a meaningful impact *TalentCulture.com. How To Improve Work Culture (And
Avoid Staff Burnouts), 2014 65% of both Millennial and Gen X employees give their or-
ganization a high grade for using social media to engage customers *IBM Multigenera-
tional Study, 2015
1 T H E F U T U R E O F W O R K C U LT U R E #NewWayToWork 70% of
millennials say a company’s commitment to the community would influence their deci-
sion to work there *Nielsen Report: Millennials Breaking Myths, 2014 20% of executives
surveyed believe their organization is currently acting truly social *Charting the social
universe: Social ambitions drive business impact, 2014 43% of companies rely on em-
ployee evangelists to kick-start social adoption *Charting the social universe: Social
ambitions drive business impact, 2014
2 T H E F U T U R E O F W O R K T ECH NOLOGY #NewWayToWork 74%
of respondents define a “social” business as one that uses social technology to foster
collaboration among customers, employees and partners *#IBMSocialStudy, 2014 As of
today, at least 72% of businesses have adopted the cloud. Within 3 years, that number
will reach a staggering 91% of businesses *20 Cloud Computing Stats You Want to
Know, 2014 Drive Internal and External Collaboration: 64% Deployed capabilities via
mobile *#IBMSocialStudy, 2014
3 T H E F U T U R E O F W O R K T ECH NOLOGY #NewWayToWork Inte-
grating social technologies results in: 5x more likely to deliver social business via mo-
bile, 6x more likely to use social media analytics and 7x more likely to use social busi-
ness in the cloud *Sandy Carter, Social Insights Blog, 2014 2 out of 3 companies will
14

adopt a BYOD solution by 2017 *Seven Stats About The Future of BYOD, AKUITY, 2014
Over 60% of enterprises allow or tolerate employee use of personal devices to access
enterprise data *State of BYOD and Mobile Security Report, 2014
4 T H E F U T U R E O F W O R K T ECH NOLOGY #NewWayToWork By
2030, Millennials will make up to 75% of the workforce *Meghan M. Biro – Embracing
Change to the Re-Imagined Workforce, 2014 10 billion: This is the number of personal
mobile devices that are estimated to be in use by 2020 *Seven Stats About The Future
of BYOD, AKUITY, 2014 91% of us wake up and reach for our devices because we are
addicted to technology *Daniel Newman, In The Future Technology Will Be Invisible,
2015
5 T H E F U T U R E O F W O R K COLLABORATION/ C O M M U NI C
ATION #NewWayToWork Organizations offering workplace flexibility increased en-
gagement and motivation by more than 80% *Meghan M. Biro – Embracing Change to
the Re-Imagined Workforce, 2014 94% of surveyed workers have felt overwhelmed by
information to the point of incapacity *The Knowledge Worker’s Day: Our Findings, Ba-
sex, 2012 The average interaction worker spends an estimated 28% of the work week
managing email *McKinsey Global Institute - The social economy: Unlocking value and
productivity through social technologies, July 2012, and Susan Felman, Hidden cost of
information work: A progress report, International Data Corporation, May 2009
ATION #NewWayToWork 79% of adults agree that a successful career today requires
collaborating and sharing credit with others *The Athena Doctrine, 2013 81% of people
said you need both masculine and feminine traits to thrive in today’s world *The Athena
Doctrine, 2013 In testing cooperative behavior, 50% of participants behaved coopera-
tively *The Unselfish Gene, 2011
ATION #NewWayToWork Only 20% believe their organization is currently acting truly
“social” *#IBMSocialStudy, 2014 45% of companies are using social to identify internal
talent or key contributors *Meghan Biro - Embracing Change to the Re-imagined Work-
force, 2014 74% of respondents define a “social” business as one that uses social tech-
nology to foster collaboration among customers, employees and partners *#IBMSocial-
Study, 2014
8 T H E F U T U R E O F W O R K TA L E N T #NewWayToWork Mining
community expertise is a grassroots effort — 43% rely on employee evangelists to help
kickstart adoption *IBM Social Study, 2014 70% of U.S. workers are not engaged or ac-
tively disengaged at work *Gallup’s State of the American Workplace report, 2013 Tal-
ent development and employee engagement account for over 80% of top workforce
challenges for CHROs today *IBM CHRO Insight Study, 2013
9 T H E F U T U R E O F W O R K TA L E N T #NewWayToWork The CAI
study found that 82% of social organizations used social networks to recruit, versus
the16% average in a Jan. 2014 IBM Smarter Workforce Institute study *IBM Social
Study, 2014 Today, 47% of workers were born after 1980 *Will Stanley SHRM SlideShare
Millennials will be the majority workforce by2020 and 75% of the workforce by 2025
15

*Jacob Morgan, We Are All Cogs Working for Slave- Drovers as We Go about Out Daily
Drudgery
THE WORK CULTURE
The millennials are also driving the work culture in big companies. They are used to
flexibility, openness and making instant connections with people regardless of their lo-
cation, according to Wired.
“For millennials, the first thing they want is the ability to learn and grow, as we all
should have,” Dan Negroni, who has worked as CEO and an attorney, told Forbes.
“The second thing they want is authenticity because they’ve been bombarded through
technology with a crazy amount of inauthentic things to just get them to buy things or
get their mind share.”
The needs and likes of the generation have brought about many changes across differ-
ent walks of life. Companies like Infosys, Coca-Cola and Visa Inc. have relaxed their
formal dress code. Many firms are looking at direct employee engagement to find ideas
to build into company strategy. An example that highlights this approach is Murmura-
tion, a crowd-sourcing initiative launched across Infosys offices in August 2014. They
launched this initiative because millennials expect a technology-enabled workplace that
promotes a collaborative, transparent and participative organisation culture and innova-
tion, and rewards individual contribution. ( 9)
Link 9 https://littleindia.com/indias-workforce-worlds-largest-2027/
It is interesting to think about what the future of the workplace will be like 20 years from
now. We live in such a fast paced, high tech, collaborative environment now, can you
imagine how advanced we will be even five years from today?
Future of work is a shifting goalpost.
Probably I will have to write a second edition of Future of Work , 5 years from now :-)
Millennials represent the first wave of digital natives to enter the workforce, and this
does distinguish them. Organizations that have embarked on their own transformation
urgently need this digital capital. They should eagerly look for ways to embrace Millen-
nials and create the work environments where top talent can flourish — across all gen-
erations. This will require nuanced strategies that reflect the reality of a multigenera-
tional workforce: employees of all ages are complex individuals working in an environ-
ment that’s becoming more virtual, more diverse and more volatile by the day. ( 10)
16

Link 10 - https://public.dhe.ibm.com/common/ssi/ecm/gb/en/gbe03637usen/global-
business-services-global-business-services-gb-executive-brief-
gbe03637usen-20180312.pdf
By 2020, research suggests that 50 per cent of the workforce will have millennials as
employees
So understanding the millennial mindset is becoming increasingly important for Man-
agement.
At IBM, we had a HR Project specifically focussed on understanding millennials, what
engages them and how to retain Millennial talent.
Millennials adopt different communication styles , are open to collaboration and net-
working, defy hierarchies , interested to join organisations which have a purpose and
believe in giving back to community . Millennials love to voice their ideas and views ,
advocate for themselves rather than silently complying with directives or taking orders.
Organizations can leverage these Millennials employees to be Brand Ambassadors of
organization.
Zappos is one company which encourages employees to speak at industry events about
the employment experience they are proud of . This is a neat way of turning employ-
ees into Brand Advocates.
According to a research , employees are connected to 10X more people than your
company’s brand.
Another research says that companies with engaged employees outperform others by
202%.
Brand messages reached 561% further when shared by employees versus the same
messages shares via official social brand channels.
Brand messages are reshared 24X more frequently when distributed by employees ver-
sus the brand.
77% of buyers are more likely to buy from a company whose CEO uses Social Media.
82% of buyers trust a company more then the CEO and senior leadership are active on
Social Media.
17

98% of all HR managers say Social Networking is an important tool for recruiting, retain-
ing and engaging employees. (11)
Link 11 -
Source- Forrester, Gallup
https://www.scribd.com/doc/249863818/Infographic-Social-Employee-Advocacy
I will discuss more about Social Media and an Employee Advocacy program we setup at
IBM and the exceptional business results we gained in subsequent chapters.
Millennials have a distinctive, informal work style
Millennials personify informality. They like to dress casually and prefer informal work en-
vironments where they can readily interact with coworkers and supervisors. Accustomed
to the frequent and informal communications predicated by the world of mobile com-
munications, millennials expect similar approaches in their work settings.
Forward-thinking companies will benefit from establishing flexible hours, working condi-
tions and career paths. (12)
Link 12 -
https://www.huffingtonpost.in/michelle-m-smith_1/how-to-get-the-best-out-
o_b_10607274.html
Infosys and IBM have done away with dress codes, employees can wear jeans and ca-
suals on all working days , except when they are meeting with clients .
Infosys sent an email to all employees regarding this development ‘From Monday, June
1, 2015, you can flaunt your smart business casuals all week long! This was a change
that many of you had voiced and requested on various platforms, so we are really excit-
ed that it is official now!’ the mail said. ( 13)
18

Link 13 -
//economictimes.indiatimes.com/articleshow/47501003.cms?utm_source=contentofin-
terest&utm_medium=text&utm_campaign=cppst
Millennials need personalized, timely, relevant recognition
While millennials seek frequent, specific feedback, they don't accept direct criticism
well. Managers should offer suggestions as part of regular feedback rather than waiting
for scheduled performance reviews. With their need for frequent, positive feedback,
millennials appreciate the use of recognition and reward programs as ways to spotlight
their accomplishments. Companies have also found success by including peer recogni-
tion and specific celebrations as motivators. (14)
Link 14
https://www.huffingtonpost.in/michelle-m-smith_1/how-to-get-the-best-out-
o_b_10607274.html
All of these data points indicate that Millennials and Gen Z will form a critical part of
company’s future workforce and will shape how business is done , how talent is hired,
how decisions are made, how products and services gets delivered and how these
products are bought in the marketplace.
By 2025, Millenials will compromise 75% of the workforce acc to World Economic Fo-
rum. Millenials are joining the workplaces in large numbers . Today , if you talk to any of
the HR Leader, the top most question on their mind is How to Recruit, Manage and En-
gage the Millenials.

Millenials are the people born after 1980. While earlier generations ie Baby Boomers,
Gen X followed the top down corporate structure, Millenials like to operate in Networks
.

Their mindset is all about networking . They have grown up with new technologies . So-
cial Media is their way of Life. Therefore , Gen Y or Millenials expect different employ-
ment experience . They are more comfortable with flat structures vis a vis hierarchies.
Command and control style of management doesn’t work with millennials therefore
Managers will have to learn to give up control. This is a new management shift that
19

managers will have to deal with caused by rising number of Millenials in the working
population. Millenials grew up in an environment where they have a say in everything
from electing Leaders to choosing vacation destination for Family.

They want their voices to be heard and have the need to have their inputs in collective
decision making. They are not comfortable with decisions being taken at the top and
thrown at them which affects their lives directly. The need to lend their share of voice is
greater.
At IBM, the policy to use Uber for transportation was shaped because a Millenial wrote
a blog that UBER is cost effective . Leaders took note of his blogpost and within 24
hours , policy decision was accordingly modified and adjusted. You cant ignore millen-
nials .

The employer culture, salary, every aspect of working environment is openly discussed
at Glassdoor by Millenials. If they don’t like something, they highlight it . Leaders are
paying attention to glassdoor in terms of what is being said about their Brand, culture,
management, leadership.

Millennials thrive on fresh goals and challenges to keep them motivated
They embrace technology just like fish to water. Their working lives doesn’t have 9 to 6
schedule but are connected 24 by 7 . In this hyperconnected world, they demand flexi-
bility – the ability to do work anytime, anywhere. Hence more companies are offering
Telecommuting or flexi work or work from home to their employees especially as seen
in startups . When you let people control how and where they do their jobs, magic
happens. Some new age startups have lean and flat organization structures and achieve
operational efficiency and high productivity . Guess the number of employees at What-
sapp - just 55 employees , Facebook acquired Whatsapp for for $19 billion with 900
million user base. What a SuccessStory ! Can any Corporate mimic what Whatsapp 55
Employees achieved ? There is no shortage of Talent in Corporates , then why do star-
tups excel wrt innovation whereas traditional companies with rich legacy lag behind .

Millenials have also started occupying Leadership positions at workplaces. So we see, a
new breed of startups , and fresh thinking coming up at big corporates. They bring new
perspectives of how work gets done . They have underlying desire to shape workplace
policies, to make a contribution, to play a role which contributes to society. Their com-
munication style is open and transparent. They are open to be mentored , place em-
phasis on networking to succeed at work and at life. They demand flexibility and use
mobile phone and apps for routine and specific tasks. In fact , they are the ones who
are building these new apps for making lives easier.

Millennials are different and shaping up the Future of work and workplaces. It wont be
prudent of any Leader to ignore this pool of Talent, to move the
20

organization forward. Invest in Millennials, develop their Leadership skills and learn to
include them in decision making to ensure they remain engaged , productive and effec-
tive at workplaces.

When we tell people to do their jobs, we get workers. When we trust people to get the
job done, we get leaders - Simon Sinek

We live in world where technology is omni present. In this era of hi-tech world, Hi-
Touch becomes most important. Those organisations, departments, teams, individuals
stand out who provide Hi Touch experience to their employees.
HR is undergoing through transformation .Almost every industry and every sector is dis-
rupted by Digital Technologies. Cognitive Computing, Cloud, Artificial Intelligence, Big
Data , Analytics are not just buzz words but real technologies which are shaping busi-
nesses. Almost every company has a department which is charged with the responsibili-
ty of Digital Transformation. That means newer technologies are making way into the
organisations across departments . HR is not left behind either . There are apps for well
being, reward and recognition, performance management, feedback, learning, social
referrals, recruitment . Almost every function of HR leverages technologies to provide
Hi Touch experience to employees. Employee engagement is still an issue which costs
companies across the globe several billion dollars.
Companies are mindful that this shift is not just about technological advancements but
as much about organisational cultural change which means providing better employee
experience.
In a digital world with increasing transparency and the growing influence of Millennials,
employees expect a productive, engaging, enjoyable work experience
The focus from organization perspective is on better experience to Customers, better
employment experience , to Clients, and Candidates who want to join the
organization . In the times we live in, millennials have become majority of the workforce.
They grew up with technology. Mobile and Social impact the experiences . Millennials
receive news about the world through apps. We live in the age of 24 by 7
connectivity. Work happens round the clock. In globally integrated enterprises, you of-
ten work with teams who are spread across geographies. There is pervasive use of
Videoconferencing, Virtual collaboration tools across the organisation.
So, in the age of Hi Tech world, it is time again to bring back humanity into workplace .
21

Human capital management technology works best when it enables people to act more
human. The goal is not to replace people, but to allow people to spend more time on
activities that drive engagement. They want to make a difference through their work,
develop their capabilities, and connect with other people.
Designing a hi tech yet hi touch employee experience is the challenge in front of Man-
agement Professionals
Have you heard of Amber ? She is the new #HR chatbot and 30,000 employees across
37 companies have opened up to her .
Those organisations and Leaders will succeed which will crack the code of Hi Touch
employee experience and make employees feel valued at workplace.
Before we look far into the future, a look at recent workplace trends that is triggered by
tech
The working environment is ever-changing. In 2018, the next revolution in the HR indus-
try will definitely be "Digital First." Leaders must create appropriate conditions for em-
ployees to optimize their productivity in the workplace. Many HR leaders are leveraging
technology that will enable them to find, hire, and engage people, for talent develop-
ment. It's inevitable that the focus in 2018 will be on technology as a way of life in the
workplace. In fact, it can be said that all significant trends in 2018 will involve technolo-
gy.

Employer Branding: Headhunting passive candidates, has always been a significant part
of the recruitment process, and the forthcoming of social media has made the process
of getting in touch with candidates easier than ever before. New and promising talent
pools can be wooed and attracted through unique branding campaigns on social me-
dia. Engagement with candidates can be done through the judicious use of LinkedIn
groups, company Facebook pages, etc. By analyzing their digital footprints, recruiters
can get a sense of their candidates, connect with them and explore if they are willing to
change their existing careers. Companies will also adopt employer branding strategies
to woo talent from the marketplace to attain a competitive advantage.

A Remote Workforce: Working from home or anywhere else where one has access to
Wi-Fi is on the rise. Millennials are also looking for flexibility when it comes to their job
description as well. Many startups are built with remote teams, such as WhatsApp and
WordPress. From a corporate perspective, it opens a promising pool of candidates, and
by offering remote work capabilities, it also transforms into a viable way to retain cur-
rent employees and boost job satisfaction by encouraging a better work-life equilibri-
22

um. With video conferencing and other connectivity tools evolving every year, this trend
will only continue to rise at an exponential rate. More on this in later chapters .

Gamification: This technique has been working its way into multiple industries, and for a
good reason. After all, the idea of turning engagement into a competitive game format
can prove to be quite efficient, whether it is used to augment the marketing, teaching
or even the hiring process itself. In the realm of business, the method of gamification
can be used as a form of a candidate screening by turning tests of critical skill sets and
cognitive abilities into an entertaining way of engagement. With the advent of smart-
phone apps, it’s also possible to have a specific user base play innocent recruitment
games, while sneaky algorithms help an organisation track critical analytics. The result
benefits both candidates and employers; candidates have a fun reason to try to in-
crease their scores and show off to potential employers while hiring managers to end
up gathering a ton of data that can help predict the strengths and weaknesses of can-
didates. — with the added possibility of finding that rare diamond in the rough.

Candidate Experience: Candidate experience is undoubtedly related to employer
branding. While the primary focus of 2017 has mainly been on employer branding as a
significant trend, candidate experience is just as necessary. It will be detrimental to the
overall efficiency if one builds a strong employment brand on the back of a weak can-
didate experience since it will never perform at the highest efficiency possible.

Having an awful candidate experience can demolish the great employer brand name
that you have strenuously built, and these negative experiences and candidates more
than likely will not recommend their friends or family to apply either.

What job seekers want in their candidate experience:
• More communication
• Notification if passed over
• Timeline of hiring process
• Human contact after application
• Timeliness of replies

Experience and Engagement: Free food, work from home programmes and other such
perks that are usually offered in the workplace are a great example of employee en-
gagement. Even though these perks might prove to be a neat touch, the sad truth is
that they don’t usually achieve excellent results for both employees and companies.
However, it's increasingly essential to improve the employee experience. To do this effi-
ciently, companies must redesign their workplace operations and develop a space that
fits their people.

There are three things influence the employee experience:
1 Culture
23

2 Technology
3 Physical workspace

Wellbeing: As per certain research studies, nearly 40% of employees assert that their
job environment and conditions can be attributed to creating negative stress in their
life. Employees want their employers to respect their physical, emotional, social, and
financial needs. They have a strong desire to better connect with themselves, the peo-
ple around them, and the world.

Provide adequate opportunities for employees to connect with your organization, so
that they're comfortable in saying, “I need a day off,” and feel validated in their de-
mands for an environment that promotes employee health and happiness.

Purpose and Organisational Culture: Only 54% of employees admit that their organiza-
tion’s purpose motivates them. Make sure that you have articulated your organization’s
reason for being and the vision for the future because research indicates that employ-
ees are no longer satisfied by merely going into work each day and leaving with a pay-
cheque. One needs to help them understand how the organization is positively chang-
ing the world, to begin with. Encourage management to meet with team members, and
explain how individual roles are effectively making a difference.

If you don’t already have one, craft a meaningful mission statement. Meet with your
employees to ensure they understand what it means.

One could also do well in helping team members align their personal goals with organi-
zational ones. In this way, they better “see” how their roles fit within the greater scope
of the company.

CONTINUOUS FEEDBACK LOOP = MORE PERSONAL GROWTH: Continuous feed-
back across hierarchies is a thing of utmost importance for the leading
organizations in the world. As a practice, many employees that receive input at more
regular intervals assert to be highly engaged in their workspace.
However, many employees report being uninterested in performance reviews. Ongoing
corrective feedback is far more desirable and constructive than any other form of feed-
back. You can give employees an old fashion pat on the back, but how will they know
what specifically went right, and what can be improved for next time? Professionals
want career advancement, and without any apparent direction, they won’t know where
to begin advancing.

BRINGING LEARNING ONLINE AND ACROSS THE ORGANIZATION: Continuous
learning will be a hot trend in 2018. HR leaders are recognising the need to improve
employee learning and development opportunities, especially when one considers that
careers are now likely to span more than 60 years. Another attractive option must be
24

digital training through Learning Management Software (LMS), which has become an
increasingly attractive option since it provides HR teams with the ability to measure
employee productivity through data analysis. It also makes for a more cohesive experi-
ence, as many internal functions across the organisation supply learning content.

In fact, companies like KFC and Walmart are adopting VR to train employees. Informal
learning through Social Media and Massive Online Open Courses (MOOCs) is also on
the rise. Flipkart hires candidates who have completed MOOCs, as this signifies that
employee takes ownership of their learning and careers.

Chatbots in HR: 2017 has undoubtedly been the year of AI technology. In fact, it is es-
timated that the overall market for AI is expected to cross $45 billion by 2020. The
technology is also being incorporated heavily into chatbots, and marketers are using
chatbots to deliver personalised experiences online. Human Resources should ideally
adapt to this trend of chatbots, as the future belongs to the automation of multiple
tasks to make the process of hiring easier. It's inevitable that chatbots are going to be-
come the AI-powered virtual personal assistant for HR professionals. Since this trend is
relatively new, several companies are smartly incorporating only one chatbot into the
HR department, to see how this improvement can be brought about seamlessly.

People Analytics: Analytics has been growing by leaps and bounds since the time
Google made it mainstream. Analytics is now also being utilized to understand how
business operations work and help in the daily decision-making process of an industry.
People analytics has now become a rather serious business, and the field of HR is no
exception. In fact, new-age HR experts are using a social network, interaction and data
analysis to properly understand what is going on within their organization. HR teams are
also applying the insights gained from these quality mediums to carry out efficient tal-
ent acquisition, workforce planning, task operations, and other such tasks. Analytics ser-
vices are being incorporated to identify the right candidates as per the required skillset.

And with everything, with continuous scientific and technological advancements hap-
pening at a rapid pace, there may be many other evolutions still to show up. So keep
looking!
Employer Branding as a strategic tool for hiring talent
Employer Branding has gained prominence in last few years. Companies are realising
that it is not enough to continue with old recruitment and hiring practices , if they were
to hire best talent from the market .
Each hire in a critical role is an investment for the organization. Companies want to
make sure that there are fewer hiring mistakes and they hire the right candidates which
fit the culture of the organization and is a super star employee. The buzzword for 2018
is Candidate Experience. Candidate experience is as important as Employee Experi-
25

ence. Many a times , passive candidates don’t apply to opportunities because of the
time consuming application process. Linkedin offers an easy apply button and compa-
nies Recruitment systems i.e. ATS ( Applicant Tracking Systems ) are integrated with
LinkedIn. What it means for candidates is the ease of applying to companies with the
click of a mouse, they can submit their cv in companies database. Linkedin easy apply is
just one example of providing a seamless experience to potential candidates during
hiring.
Employer branding is the process of promoting a company, or an organization, as the
employer of choice to a desired target group, one which a company needs and wants
to recruit and retain .
Recruiters need to think and act like marketers to attract the best candidates.
With the rise of different digital platforms , it is becoming increasingly difficult to
choose how to advertise or market your jobs to potential candidates . Gone are the
days , when candidates would apply to jobs without researching the company. Candi-
dates research their potential employer on Glassdoor , read reviews, see ratings as
much as companies try to find information about candidates. Candidates want to know
what it feels to work for your organization. What is the culture, what are the career and
advancement opportunities, what kind of learning does your company provide, what
are the rewards systems , what are the benefits and perks for working with your organi-
zation. In short, candidates assess their potential employers before applying for the
jobs. Thats where lies the importance of employer branding. Companies rely on differ-
ent source mix for diversity in hiring - example Career Sites , Employee Referrals, Job
Boards, Social Media, sometimes external Recruitment agencies and Vendors. All these
are potential options to reinforce your Brand messaging which has to be consistent as
well as Authentic. Employees stories make a really good option for Corporate Story-
telling which showcases culture of your organisation to external world. Stories of the
employees when narrated in first person are much more appealing to external candi-
dates than formal Corporate Brand message. Employees are adopting social media
platforms , hence the Corporate Brand gets humanised. Effective employer branding is
the combination of market research, advisory services, communications and marketing
to achieve both a credible and desirable brand position. Through talent acquisition and
retention, the end purpose of employer branding is to stimulate business growth and
achieve strategic business goals
Some questions to ponder over when designing Employer Brand Strategy
1. Why would someone want to work for you? What is your Employer Value
Proposition ?
2. What percentage of your managers have received training in how to deliver the
brand experience? (Employer Brand International research found only 46 percent have!)
3. What is the perception employees and candidates have about your employer brand?
4. What level of visibility do you have of your employees/talent pool?
26

5. What percentage of your employees would recommend your company as a great
place to work?
6. Which companies are leading the way in employer brand strategy?
7. How do we measure the return on investment of employer branding?
8. How will market trends impact on how we attract, engage, and retain talent over the
next five years!
9. Who are the employees who are actively engaged with my organisation and act
as Talent Ambassadors for my organisation ?
10. How do I activate employee advocacy program for my organisation ?
According to a Survey , Social Media and Career websites are the most prominent
channel to showcase your employer Brand to external talent

In a recent 2015 survey, 73% of CEOs reported being concerned about the availability
of key skills.
Times have changed. Social Media has forced organisations to become transparent .
People are more likely to trust a company based on what employees say rather than the
recruitment advertisement. This means that Talent Attraction relies far more heavily on
Employee Engagement and Employee Advocacy. Engaged Employees serve as the
Best Talent ambassadors for your organisation.
Employer Branding has become a strategic priority for organisations of all sizes and
across all sectors. we believe the following steps will help leaders attract and retain the
talent they need:
1 Evaluate your current employer brand through internal and external re-
search and survey.
2 Have a realistic assessment of your organisation’s current strengths and
translate unique traits into Employer Value Proposition. Define your EVP.
3 Be proactive in use of Social Media for Corporate Digital Storytelling.
Generate positive employee stories to build a more authentic and engaging employer
brand reputation.
4 Ensure that there is collaboration between HR and Marketing function
and the role they need to play in sustaining a consistent Brand experience.
5 Engage with multiple stakeholders inside the organisation and build em-
ployee advocacy program.
6 Leverage Alumni to showcase culture of your organisation.
7. Engage the mind, heart and dreams of candidates
8. Develop and use metrics to assess and track success of the employer brand. Metrics
may include quality of hire, brand awareness, employee satisfaction, employee
referrals , offer to acceptance ratio, Best Employer Awards etc.
27

Employer Brand is a Strategic tool to attract, recruit and retain talent . This will be the
tool of choice for progressive organisations to attract employees in Future.
Work is something you do, not a place where you go !
Millenials will make 50% of our workforce by 2020. Millenials are reshaping the work-
place. Companies ability to attract, motivate, retain and develop young leaders will
make or break your company in the coming years.
After competitive pay and benefits, the top things employees say are very important in
a potential job are: “being able to work flexibly and still be on track for
promotion” .Workers around the world want the option to work flexibly– without penal-
ty – Ernst and Young study highlights.
There has been numerous studies and research on benefits of Telecommuting. The re-
ward of telecommuting is high: increased productivity, happier employees, and cost
savings (which you can invest into building a better business). Then why do we see only
a handful of Indian startups and few MNCs adopting Telecommuting work culture?
It is the cafeterias which offer free Wi-Fi, which is the birthplace of innovative, creative
products and services as many youngsters, startup founders believe in anytime any-
where working. Visit any cafeteria in Bangalore and you will witness the energy and
passion of youngsters.
On the other hand HR practitioners in large organizations roll out one HR initiative after
the other and scratch their brains to engage disengaged workforce.
Telecommuting (work from home or from any other place other than office without be-
ing able to commute long distance) isn’t a new phenomenon, it has been in existence
for decades. However, telecommuting is gaining popularity amongst startup cultures.
Startups know what motivates young workers.
Is Telecommuting a critical tool in your Talent Acquisition Strategy? If not, then be pre-
pared to loose the best breed of talent to Startups which know the pulse of Millennial
Mindsets well. Amongst other perks and benefits, flexi –work, telecommuting is offered
as a choice to Millennial. It is a tool which startups use well.
Then what prevents large organizations to think about how to make their workplaces
more flexible and employee- friendly? If organization values Putting People First, then
do listen to the voice of your customer – key talent in the market. They are demanding
workplaces to become bit more flexible. Start at policy level, put telecommuting / flexi-
work policies in place. Commission a project team that will look at several factors to
implement Telecommuting at your workplace – 1. Policy angle 2. Manager Enablement
3. Infrastructure requirement 4. Culture Building 5. Collaborative Mindset
28

But has remote work lived up to the hype? In some organizations, yes. IBM, Automattic
(the creator of WordPress),Gitthub and the U.S. government are four good — and very
different — examples.
Questions that client ask companies - why are you special? what is different with your
talent? What do you do to retain top talent? how are you stacked up against competi-
tion? Are you employer of choice for top schools? for women etc?
Telecommuting is a choice that is sought after by talented women folks too. Many tal-
ented women drop out of workforce post maternity. Companies are planning to bring
them back to workforce and leverage this talent pool. Telecommuting is the tool of
choice to engage and attract Talented Women candidates too and make your work-
places more diverse and inclusive. Not only women, many Young Dads too seek this
option to work from home and choose alternate lifestyle.
With major shifts in the workplace, such as the large increase in Millennials and the fad-
ing line between work and life, remote work will become an even more critical tool for
recruitment and employee engagement.
Telecommuting is the #FutureofWork . Are you preparing a Future ready workforce ?
Think about it.
90% employees want work from home but 70% Employers are not prepared .Survey of
800 employers http://economictimes.indiatimes.com/jobs/work-from-home-option-not-
yet-the-norm-for-india-inc/articleshow/53715639.cms … #HR #India
Gig Economy will be on the rise in Future
I quit IBM Job after serving over a decade in Nov 2017. Since then I have been part of
Gig Economy . I enjoy the creative freedom that comes with it. I take on projects which
appeal to me and work with people I like to work with. I offer Social Media Branding
expertise to companies and help them promote and market their products and services
on Social Media and ultimately grow their brand. Being a Gig worker, I have the flexi-
bility to travel, write , attend HR and networking events and catch up with my Friends.
My friend was earlier working with TCS, he is also part of Gig Economy now , offers
Leadership Coaching to clients. If you have the skills, internet connection, you can be
part of Gig Economy and offer your skills to world . You can teach on the expertise area
you have built over a long period ( Udemy allows you to create courses on topic of your
choice and offer them to students worldwide) , you can tutor kids on Maths, Science , or
29

offer English speaking lessons to citizens of different country who are interested in
Learning English. The possibilities are unlimited.
But what exactly is Gig Economy ?
The gig economy is made up of three main components: the independent workers paid
by the gig (i.e., a task or a project) as opposed to those workers who receive a salary or
hourly wage; the consumers who need a specific service, for example, a ride to their
next destination, or a particular item delivered; and the companies that connect the
worker to the consumer in a direct manner, including app-based technology platforms.
Companies such as Uber, Airbnb, Lyft, Etsy or TaskRabbit act as the medium through
which the worker is connected to – and ultimately paid by – the consumer. These com-
panies make it easier for workers to find a quick, temporary job (i.e., a gig), which can
include any kind of work, from a musical performance to fixing a leaky faucet. One of
the main differences between a gig and traditional work arrangements, however, is that
a gig is a temporary work engagement, and the worker is paid only for that specific job.
( Link 18)
“The gig economy is not new – people have always worked gigs… but today when
most people refer to the “gig economy,” they’re specifically talking about new technol-
ogy-enabled kinds of work.”
–Ms. Molly Turner, Lecturer, Haas School of Business, University of California Berkeley
and the former Director of Public Policy for Airbnb
Link 18 http://www.naco.org/featured-resources/future-work-rise-gig-economy
Gig Economy is a labour market characterized by the prevalence of short-term contracts
or freelance work as opposed to permanent jobs.
In America alone, Gig Economy workers will grow to be 43% of the total workforce by
2030.
Gig Economy presents both challenges and opportunities. Income is often inconsistent
and making it difficult to plan for future. Also you don’t gets perks and benefits that
come with a regular permanent job. You have to plan for your own health insurance and
retirement savings.
The first thing I did after leaving my permanent job was to opt for health insurance. In
the uncertain times that we live in, it is always prudent to plan for any exigency .
30

In Gig economy , being a freelance, You have more control of the work you do and can
work with clients whose values align with yours.
My Mom had retired as a school principal and teacher after serving the profession for
35 years.
To supplement her income, she used to give tuitions to kids after school hours in the
evening and make additional income . She took tutoring kids as a Gig to supplement
her income.
In that sense, Gig economy has been around for a long time.
Gig Economy is likely to stick around for a foreseeable future. Due to Automation ,
many permanent jobs are gone forever. However work is still available in the form of
projects. Thats where you can take advantage of the opportunities to offer your skills
and expertise and sign up for multiple gigs at same time.
Gig Economy has many shades. On one side there are , low end workers like plumbers ,
electricians, drivers, offering services through Apps like HouseJoy, UrbanClap, Uber,
Ola .
On the other hand , there are companies like Upwork, where you can offer high end
consulting services to clients which require high cognitive knowledge.
The most familiar form of working that is commonly known is 9 to 5, 5 days a week for
one employer.
With the rise of Digitization, independent work is rapidly evolving , since digital plat-
forms create large-scale, efficient marketplaces that facilitate direct and even real-time
connections between the customers who need a service performed and the workers
willing to provide that service. (15)
Link 15 https://www.mckinsey.com/global-themes/employment-and-growth/indepen-
dent-work-choice-necessity-and-the-gig-economy
31

Daniel Pink wrote about Free Agents in his book in 2004.
Gautam Ghosh , who is a Social Media Influencer , cites reasons for growth of Gig
Economy in India.
Reasons for the current rise in gig workers in India
• Flattening of the corporate pyramid – since the dawn of liberalisation in
1991 traditional large private businesses have had to become more nimble to compete
with global peers. This changed the psychological contract they had with their work-
force. The earlier “hire till retire” policy went out of the window. People were now as-
sessed solely on performance and if they couldn’t measure up they were asked to leave.
The organizations also realised that they needed to shed their various layers to be clos-
er to the customer and to be nimble.
• Rise in project work: With the arrival of the IT services companies a new
kind of worker emerged, whose loyalty was to the skill set he/she had built an expertise
in and not to the employer. If you hired a SAP MM consultant because you were pitch-
ing for a project that would need that skill, and it did not come through – that person
would leave for an employer where the skills were wanted.
• In 1999 Tom Peters wrote an influential article called “Brand You” which
called on employees to see themselves as CEOs of “Me, Inc” – reinforcing the message
that learning and growth of oneself is one’s own ownership and shouldn’t be relied on
large organizations.
32

• Growth in other opportunities – with the rise of the internet and falling
barriers to erstwhile “elite” professions like writing, fashion design and photography
many people moved away from the traditional “engineering-medicine-government job”
paradigm to venture into these new creative fields. The rise of social media has given
rise to newer and newer professions like social media influencers in various niches from
technology to fashion, stand up comedy and performance poetry. Suddenly the only
limits were one’s creativity and imagination.
• The arrival of the platforms: In 2005 Amazon launched its Mechanical Turk
website for people to crowdsource small jobs they needed to be done for some money.
For high end knowledge work marketplaces like GLG emerged that connected compa-
nies who wanted insights and experts who could provide it to them for a fee. From
those beginnings we have the rise of the on-demand economy today with app based
platforms that match buyers and sellers (Ola, Uber for rides, OYO and Airbnb for stay)
( 17 A )
Link 17 A
http://www.vbeyond.com/whats-new-gig-economy-india/
Disruptive technologies, especially artificial intelligence (AI), robotics and automation,
are shaping the future of the global workforce, giving rise to the so-called gig economy
AI may be good for the economy too, even developing ones. Research released on 21
December by Accenture Plc., reveals that AI could add $957 billion to the Indian econ-
omy by changing the nature of work to create better outcomes for businesses and soci-
ety. The report, Rewire for Growth, estimates that AI has the potential to increase India’s
annual growth rate of gross value added (GVA) by 1.3 percentage points, lifting the
country’s income by 15% in 2035. ( 17)
Link 17 http://www.livemint.com/Technology/TG7aI955YvY0pQkwnptJxO/The-rise-of-
the-gig-economy.html
McKinsey & Company believes as many as 800 million adults worldwide will need to
find new ways to earn a living by 2030. Although some will simply change careers and
land in new full-time roles, others will decide to explore the growing freelance market-
place. This shift is already underway in many sectors, with 72 percent of
millennials telling the Intelligence Group that they prefer to be their own bosses. (18)
Link 18
https://www.entrepreneur.com/article/309291
33

Job security in VUCA world is dead. Employees must learn to deal with layoffs, down-
sizing, mergers, acquisitions, rightsizing, failed startups, failure to raise money. You have
to think about how you can create a portfolio of work that gives you income security.
( 19)
Link 19 https://www.fastcompany.com/40530695/these-4-skills-are-essential-to-suc-
ceeding-in-the-gig-economy
Degrees or Certifications will matter less in the Future. You need to have the right skills
that are in demand and constantly relearn new skills to keep yourself updated as per
market scenario.
“Whilst the emerging gig economy is definitely something to be excited about in the
future of the workplace, the recruitment sector will always be considered vital in helping
candidates find the right job and companies filling their staffing needs”
So Recruitment sector will need to keep up pace with the automation, AI, machine
learning and new technologies that are disrupting the world of work
34

Link 20
http://www.abhijitbhaduri.com/index.php/2018/03/gig-economy/
The labor laws of the country will have to be updated to keep pace with rise of gig
economy workers.
Whether it’s selling your crafts on Etsy or Ebay, offering taxi services through Uber (per-
haps renting out your car on easyCar Club the rest of the time) or accommodating
tourists in your spare room via Airbnb (perhaps also commuters in your driveway via
JustPark), the world of work appears to be changing. This is the so-called “gig econo-
my”—where incomes are earned or supplemented by trading individual goods and ser-
vices online. ( 21)
Link 21 https://www.economist.com/blogs/freeexchange/2015/10/gig-economy
WHERE COMPANIES CAN START to Manage the Disruption called Gig Economy ( 21
a)
Link 21a
https://www2.deloitte.com/insights/us/en/focus/human-capital-trends/2016/gig-econ-
omy-freelance-workforce.html
• Take a new view of 21st-century talent: Organizations must understand
the open talent economy and their needs for different types of workers and automation
over the medium term (3 to 5 years) and longer term (5 to 10 years). The process starts
with an expansive workforce plan that proactively incorporates on- and off-balance
sheet talent, as well as combinations of robotics, thinking machines, and new labor/
technology collaborations.
• Designate a “white space” leadership team for workforce and automation
planning: Workforce planning for the new workforce is a “white space” exercise. Corpo-
rate technology, procurement, and business strategy teams should join HR to produce
robust plans for different types of labor and technology combinations.
• Focus on acquisition—both of people and machines: Once companies
have a sense of the specific outlines of their talent needs, they can focus on acquiring
and engaging each segment of employees with the overall plan in mind. Sources of tal-
ent should include people that companies recruit and engage in different ways. Tech-
nologies and machines can be used to complement employees on corporate payrolls.
• Broaden and sharpen the focus on productivity: Productivity, and its flip
side, engagement, are being reimagined by new workforce and automation opportuni-
ties. These new workforce models and new combinations of talent and technology are
35

critical for improving corporate productivity. New workforce planning approaches inte-
grating multiple workforce segments, automation, and cognitive technologies will en-
hance productivity and product and service quality.
• Develop new workforce and automation models that focus on engage-
ment and the skills of your critical workforce: Increasing employee engagement is one
of today’s most important workforce challenges. Companies today must learn how to
use new workforce segments and technologies to improve the quality, meaning, and
value of the work of their employees.
Automation won’t destroy jobs, but it will change them
The key to surviving digital technology disruption is finding ways to combine your skills
with the power of advanced robots and computers.
This is what Andrew McAfee and Erik Brynjolfsson call learning to race with the machine
not against the machine in their book The Second Machine Age.
Spreadsheets didn’t kill off accounting jobs. On the contrary, smart accountants learned
how to use spreadsheets to become more productive and more employable. ( 22 )
Link 22 https://theconversation.com/automation-wont-destroy-jobs-but-it-will-change-
them-55318
By 2020, Artificial Intelligence will create more jobs than it eliminates: Gartner
The firm says 1.8 million jobs will be eliminated by 2020, but 2.3 million new jobs will
be created by then.
In 2021, AI augmentation will generate $2.9 trillion in business value and recover 6.2
billion hours of worker productivity.
AI has already been applied to highly repeatable tasks where large quantities of obser-
vations and decisions can be analyzed for patterns. However, applying AI to less-routine
work that is more varied due to lower repeatability will soon start yielding superior ben-
efits. AI applied to non-routine work is more likely to assist humans than replace them
as combinations of humans and machines will perform more effectively than either hu-
man experts or AI-driven machines working alone will. ( Link 23)
Link 23
36

//economictimes.indiatimes.com/articleshow/62053363.cms?utm_source=contentofin-
terest&utm_medium=text&utm_campaign=cppst
To borrow a punch line from Duke professor Dan Ariely, artificial intelligence is like
teenage sex: “Everyone talks about it, nobody really knows how to do it, everyone
thinks everyone else is doing it, so everyone claims they are doing it.”
Automation replaced 800,000 workers… then created 3.5 million new jobs
A Deloitte study of automation in the U.K. found that 800,000 low-skilled jobs were
eliminated as the result of AI and other automation technologies. But get this: 3.5 mil-
lion new jobs were created as well, and those jobs paid on average nearly $13,000
more per year than the ones that were lost. ( 24)
Link 24
https://venturebeat.com/2017/09/07/automation-replaced-800000-workers-then-creat-
ed-3-5-million-new-jobs/
Technology is changing the way we work. These changes can improve people’s lives
and lead to a more creative engaged workforce . AI is best suited for jobs which are
repetitive , and humans are suited for jobs which require creativity and empathy.
Leadership job will never be automated by Technology.
Be a Leader, wherever you are , in your field and you will never be at risk of automation.
Companies that are investing in AI Talent
Automation Jobs Will Put 10,000 Humans to Work, Study Says ( 25)
Link 25 http://fortune.com/2017/05/01/automation-jobs-will-put-10000-humans-to-
work-study-says/
Don’t want a robot to steal your job? Be creative
37

A recent report by Nesta, a UK-based innovation and research foundation, found that
creative jobs will be much more resistant to automation, and 21% of US employment
requires people to be highly creative ( 26)
Link 26
https://qz.com/882779/creativity-could-stop-robots-from-automating-workers-out-of-
jobs/
Curiosity, Creativity, Empathy , Ingenuity will command a premium in future. People
with these traits are likely to succeed in future as well.
38

If you’re a global Fortune 500 company and you do not have a team that you are pay-
ing to disrupt your business, than someone else will.
Robots will not lead to fewer jobs – but the hollowing out of the middle class
T
hroughout modern history there has been a recurrent fear that jobs will be destroyed by
technology. Everybody knows the story of the Luddites, bands of workers who smashed
up machinery in the textile industry in the second decade of the 19th century.
The Luddites were wrong. There has been wave after wave of technological advance
since the first Industrial Revolution, and yet more people are working than ever before.
Jobs have certainly been destroyed. Banks, for example, no longer employ clerks to log
every transaction in ledgers with quill pens. At this time of year, 150 years ago, the
fields would have been full of people with scythes and pitchforks bringing in the har-
vest. That work is now done by motorised harvesters.
The reason new technology has not been the cause of mass unemployment is that new
kit will only be used when it makes the productive process more profitable. Higher pro-
ductivity frees up the resources to buy other goods and services. The rural workers that
Thomas Hardy described in Tess of the D’Urbervilles found work in factories and offices.
What’s more, it was better paid work, and so the upshot was an increase in living stan-
dards. ( 27)
Link 27
https://www.theguardian.com/business/2017/aug/20/robots-are-not-destroying-jobs-
but-they-are-hollow-out-the-middle-class
• Automation will cause declines in some occupations, change many more,
and create new occupations that don't exist today. Sixty percent of occupations have at
least 30 percent of constituent work activities that could be automated.
• Half of all work activities around the globe could be automated, but
probably only one-third or less will be displaced by 2030 because of technical, econom-
ic, and social factors.
• Even as automation changes labor dynamics, the "demand for work and
workers could increase," in part because of rising productivity fueled by technological
progress. Among the forces creating demand for work: increasing health care for aging
societies and investment in infrastructure and energy.
• Even with robust job growth, "major transitions" still lie ahead. By 2030,
75 million to 375 million workers—3 percent to 14 percent of the global workforce—will
39

need to change the kinds of work they do. And still more workers will have to adapt
what they do in order to work "alongside increasingly capable machines." Some of
those changes could require additional education, or more creativity or social and emo-
tional skills.
• "Midcareer job training will be essential." The need to retrain and rede-
ploy workers quickly "will challenge current educational and workforce training
models." Businesses and policymakers will have to rethink and strengthen "transition
and income support" for workers affected by automation. (28)
Link 28
http://blogs.edweek.org/edweek/high_school_and_beyond/2017/12/automa-
tion_will_create_more_jobs_than_it_will_eliminate.html
Automation Will Create 30 Cr New Jobs; Women Will Lose More Jobs Than Men!
As per a recent survey by Accenture, it was found that due to increased ‘AI and human-
machine collaboration’, global workforce will increase by 10% by 2022 – This means
that although automation and AI is taking away jobs right now, a paradigm shift is hap-
pening and newer opportunities are opening up, which never existed before.
The report states that as AI and Automation are fusing with human collaboration, rev-
enues of companies can increase by 38% by 2022, which will increase profits of compa-
nies to the tune of $4.8 trillion. Hence, on an average for S&P500 firm, this translates to
$7.5 billion of revenue and $880 million increase in profit
As per ILO, there are 3 billion employed people (in 2011), globally. Hence, as per Ac-
centure, AI and Automation will directly crease 10% or 300 million new jobs by 2022.
( 29)
Link 29
http://trak.in/tags/business/2018/01/25/automation-will-create-new-jobs/
Since new jobs will emerge due to automation, reskilling is an important criteria to keep
the current workers in the workforce.
In a first of its kind initiative, some of the largest global IT firms have joined forces un-
der World Economic Forum SkillSET portal for reskilling and re-training 10 lakh (1 mil-
lion) workers all over the world.
40

From India, Infosys and TCS have agreed to join this massive collaboration, which in-
cludes companies Accenture, CA Technologies, Cisco, Cognizant, Hewlett Packard En-
terprise (HPE), Pegasystems, PwC, Salesforce and SAP.
Under the Chairmanship of Chuck Robbins, who is the chairman and chief executive of-
ficer of Cisco, this IT Industry Skills Initiative was launched at the ongoing World Eco-
nomic Forum. (30)
Link 30
http://trak.in/tags/business/2018/01/24/tcs-infosys-join-global-it-firms-reskill-1-mn-
workers/
41

Skill, re-skill and re-skill again. How to keep up with the future of work
Today, in the 21st century, we’re seeing the rise of new work models such as freelancing
and remote work. In the most advanced companies, teams are learning to be more ag-
ile, to work with distributed and remote teams, and to scale up and down to adapt to
ever-changing conditions. This is the future of work.
Yet education hasn’t kept pace. We still send our children through a fixed set of primary
and secondary education steps, only now a college degree has been added on as a vir-
tual prerequisite for the best jobs. The model doesn’t actually prepare anyone well for a
flexible world, in which skills are typically outdated by the time you finish a four-year
degree.
Further, on-the-job training isn’t enough to close the gap. The World Economic Forum
report found that 63% of workers in the US say they’ve participated in job-related train-
ing in the past 12 months. Yet employers are reporting the highest talent shortages
since 2007. ( 31)
Link 31
https://www.weforum.org/agenda/2017/07/skill-reskill-prepare-for-future-of-work
ManpowerGroup: Multiple examples of skilling, upskilling and reskilling
Developing in-demand skills in France. In France, ManpowerGroup is helping redun-
dant workers through their career transitions by developing their skills for in- demand
sectors like IT and call centres. Through FuturSkill, ManpowerGroup delivers four
month-long programmes comprised of skills assessments, training and access to
an online learning management system in both hard and soft skills for more than 60,700
people across France. Following completion of the programme, the company’s Bridge
To Work program works as a matching platform for redeploying unemployed people to
ll in-demand positions. Thus far, the program has enjoyed a placement rate of 90% of
candidates into diverse roles such as IT help desk technicians, developers, customer
service representatives and production workers. This represents double the placement
42

rate of publicly funded programs in France that do not link training to direct employ-
ment opportunities.
Assessing skills for platform economy entrepreneurial talent
in China. When start-ups and small- and medium-size businesses are responsible for
creating up to two out of three new jobs, it’s perhaps no surprise that governments are
trying to gure out how to support and develop the skills of entrepreneurs. In Shanghai,
investment in training and access to capital and tax bene ts is substantial, so the gov-
ernment wanted a tool to maximize its return on investment. Building on its candidate
selection expertise, ManpowerGroup has created a unique New Business Starters (NBS)
assessment for entrepreneurial skills and aptitudes—to identify relevant cognitive skills,
personality traits and life experiences that accurately select individuals with the highest
potential to succeed. To date, over 225,000 candidates have been assessed, some fresh
to the labour market and others taking a new career direction, all bene tting from up-
skilling advice and training. Early results indicate that high scorers are two to three
times more likely to succeed as new business starters— and will be well placed to be
the job creators of tomorrow.
Training IT skills in India. When 40% of employers globally report talent shortages, the
rapid development of in-demand skills is critical. Last year in India, ManpowerGroup
trained 1,000 graduates in testing, Java and mainframe skills for a Hire-Train-Deploy
model, and developed a tailored curriculum and intensive boot-camp training in 30-40
day programmes. Participants were diverse, sourced from across India and from all
stages of their career. Some were new graduates
and others experienced professionals looking to reskill and make lateral moves. Impres-
sively, in this underrepresented sector 60% were female. By focusing on graduate ability
and desire to learn, the chosen candidates who completed the boot camp training were
motivated and well placed for applying their new skills. Thus, 90% of participants were
placed directly into jobs in large Fortune 500 companies.
Supporting local partnerships for adult reskilling in Italy’s motorsport industry. In 2013,
in response to skills shortages from Italy’s key motorsport manufacturing companies—
Ferrari, Maserati, Lamborghini and Dallara—ManpowerGroup’s Experis business (spe-
cializing in professional resourcing
for IT, engineering and nance) partnered with these
companies, local governments and universities to retrain adults from declining sectors -
including the textiles industry -with the skills needed for integration into the motor
sports car industry. The program trained these displaced workers for diverse roles as
carbon ber laminators and tters, CAD designers, aerodynamics engineers, vehicle per-
formance and data analysts, engine builders, chassis developers, programmers, race
track engineers, as well as interns, project managers, HR and IT specialists. The pro-
gramme trained
243 graduates in seven cities resulting in average wage increases of 30%, with place-
ment rates ranging from 55%- 70%. ManpowerGroup plans to expand this model across
Europe and to the US in partnership with local universities, technical schools and gov-
ernment stakeholders. (32)
43

Link 32 http://www3.weforum.org/docs/WEF_EGW_White_Paper_Reskilling.pdf
AT&T invests over $1B to retrain 100,000 employees
44

• AT&T, recently voted one of Forbes' 100 Best Employees to Work For, has
taken on the task of retraining 100,000 members (nearly one-third) of its current global
workforce, Forbes reports. AT&T says part of the reason behind the initiative is to en-
sure that its employees' skills will not be obsolete in the next 10 years.
• Much of that potential for skills disruption is caused by consumer use of
mobile phones and data plans; data usage among AT&T customers alone grew
250,000% since the iPhone was introduced to the market in 2007. The company has
replaced nearly 75% of its hardware with computer operated systems.
• The initiative, known as Workforce 2020, includes a suite of new learning
programs and facilities. AT&T plans to invest over a billion dollars in its push to prepare
employees to face the next wave of technology. (33)
Link 33
https://www.hrdive.com/news/att-invests-over-1b-to-retrain-100000-employees/
438072/
The Manpower Group report surveyed 18,000 employers over 43 countries, asking how
they expected technology to impact their businesses in the next couple of years and
how they are making sure that their workforce is prepared with the right skills and
adaptability. The survey revealed:
• 3 out of 4 businesses expect that automation will require new skills from
employees, therefore 60% are investing in internal training to keep skills fresh.
• 65% of the jobs Generation Z will perform do not yet exist in the work-
place, and many of the core skills we place value on today will be replaced by 2020.
• Around 45% of present day’s tasks could be automated in the next two
years, with roles in sales, business operations and administration primarily under threat.
• If current trends continue, women may lose their jobs at five times the
rate of men, which highlights the need for upskilling and retraining the workforce.
How automation will impact employee training and company leadership
According to Chris Canclalosi, contributor for Forbes, “The pace of the evolution of
work means that leaders will be increasingly challenged to provide clarity and direction
in a continuously changing and complex environment.”
Essentially: coaching will matter.
Leaders will need to actively participate in the day-to-day operational success of their
organizations by demonstrating leadership through action. Technology can and will
45

help leaders to be more effective in their roles by automating certain processes so that
they can engage with employees more often. So too, technology will require humans to
manage it and interact with it, so leaders will need to be there to ensure people do not
fear this change as it occurs.
The scarcity of talent in the AI market will continue to provide challenges for compa-
nies. It makes sense to focus on internal training measures to bring current employees
up to speed ( 34)
"The role of HR in the past was about helping people be as much like machines as pos-
sible. In the future, it's about helping them be as little like machines as possible."
~ Kristen A. Pressner at #Unleash18
Link 34
https://www.hrdive.com/news/how-automation-will-impact-employee-training-and-
company-leadership/434143/
46

Finding success in a VUCA world is all about adapting to change. Future can not be
predicted . People who succeed thrive on chaos and uncertainty.
In India, most of the people were shocked when PM announced demonetisation on
Nov 8, 2016.
With such announcement , companies like Paytm ( A platform for Digital Money ) be-
came overnight success.
Many small retailers who were accepting cash only, had to start accepting money via
paytm to keep up with their business transactions in the absence of cash money.
Businessmen who adapted to new mode of accepting payments continued with their
business as usual while others kept on criticising Government for such a move.
Digitization found a new push in the country after Nov 8, 2016.
Almost every occupation that McKinsey looked at had some aspect that could be au-
tomated. Even 25% of tasks inside of a CEO job, the analysis found, could be automat-
ed. But very few jobs could be entirely automated.
Impact of Automation
The automation gap: rich countries are expected to automate a much larger percentage
of work than poorer ones between now and 2030. MCKINSEY GLOBAL INSTITUTE
https://www.wired.com/story/robots-threaten-bigger-slice-of-jobs-in-us-other-rich-na-
tions/
CEO of Google, and announced plans to give away $1 billion.
The money will go to projects that offer training and career coaching to people short on
skills for a rapidly digitizing economy where businesses and their workers need fluency
in coding, mobile apps, and social media to compete. Google says it has already given
out $100 million of the total to nonprofits, including $10 million to Goodwill, for a pro-
gram offering digital-skills training. A "Grow With Google tour" will spin up training
events staffed by Google employees across the country
47

“The nature of work is fundamentally changing,” Pichai said in a blog post today. “It’s a
big problem and, at Google, whenever we see a big problem, we ask how we can make
it easier for everyone to solve it.” ( Link)
Link
https://www.wired.com/story/google-offers-help-to-industries-it-helps-to-destroy/
McKinsey’s conclusion was not that machines will take all of these jobs, but rather,
“more occupations will change than will be automated
away.” Our CEO, for example, won’t spend time analyzing reports if artificial intelli-
gence can draw conclusions more efficiently, so he can spend more time coaching his
team. (35)
Link 35
https://qz.com/904285/the-optimists-guide-to-the-robot-apocalypse/
Bill Gates has suggested that we tax robots’ productivity similar to how we tax humans’
income in order to finance retraining programs and jobs for which humans are well-suit-
ed, like care-taking
As MIT’s Erik Brynjolfsson and Andrew McAfee put it more recently than Keynes in their
2014 book about automation’s economic impact, The Second Machine Age: “Our gen-
eration has inherited more opportunities to transform the world than any other. That’s a
cause for optimism, but only if we’re mindful of our choices.”
48

Technology can help labor markets: Digital talent platforms improve matching between
workers and jobs
Digital talent platforms have the potential to improve the ways workers and jobs are
matched, creating transparency and efficiency in labor markets, and potentially raising
GDP. They can raise labor participation and working hours; evidence from around the
world suggests that some people would work more hours if they could. A US survey, for
example, reports that three-quarters of stay-at-home mothers would be likely to work if
they had flexible options. Even if a small fraction of inactive youth and adults use these
platforms to work a few hours per week, the economic impact would be significant.
With their powerful search capabilities and sophisticated screening algorithms, online
talent platforms can also speed the hiring process and cut the time individuals spend
searching between jobs, reducing unemployment. By aggregating data on candidates
and job openings across entire countries or regions, they may address some geograph-
ic mismatches and enable matches that otherwise would not have come about.
Finally, online talent platforms help put the right people in the right jobs, thereby in-
creasing their productivity along with their job satisfaction. They can draw people who
are engaged in informal work into formal employment, especially in emerging
economies. Both of these effects could increase output per worker, raising global GDP.
Digitally-enabled independent work is on the rise
While independent work is nothing new (and self-employment is still the predominant
form of work in emerging economies), the digital enablement of it is. MGI research
finds that 20 to 30 percent of the working age population in the United States and the
European Union is engaged in independent work. Just over half of these workers sup-
plement their income and have traditional jobs, or are students, retirees, or caregivers.
While 70 percent choose this type of work, 30 percent use it out of necessity because
they cannot find a traditional job at all, or one that meets their income and flexibility
needs. The proportion of independent work that is conducted on digital platforms,
while only about 15 percent of independent work overall, is growing rapidly, driven by
the scale, efficiency, and ease of use for workers and customers that these platforms
enable. Such platforms include Uber, Etsy, Didi, and others. While those who pursue
independent work (digitally enabled or not) out of preference are generally satisfied;
those who pursue it out of necessity are unsatisfied with the income variability and the
lack of benefits typically associated with traditional work. Policy makers and innovators
will need to grapple with solutions to these challenges. (36)
Link 36
https://www.mckinsey.com/global-themes/employment-and-growth/technology-jobs-
and-the-future-of-work
More than half the world’s population is still offline, limiting the potential to benefit
from digital
49

Rapid technology adoption can unlock huge economic value, even as it implies major
need for retraining and redeployment of labor. In India, for example, digital technolo-
gies provide the foundation for many innovations that could contribute $550 billion to
$1 trillion of economic impact per year in 2025. However, the value of digitization that is
captured depends on how many people and businesses have access to it.
More than four billion people, or over half of the world’s population, is still offline.
About 75 percent of this offline population is concentrated in 20 countries, including
Bangladesh, Ethiopia, Nigeria, Pakistan, and Tanzania, and is disproportionately rural,
low income, elderly, illiterate, and female. The value of connecting these people is sig-
nificant, and as they enter the global digital economy, the world of work will transform
in fundamental ways and at an unprecedented pace. Access to the technology alone is
not enough; even in countries where a large majority of the population has access, the
literacy and skills needed to capture digital gains are sometimes limited. ( McKinsey)
Commit yourself to lifelong learning. The most valuable asset you’ll ever have is your
mind and what you put into it.
Brian Tracy
How advancing women’s equality can add $12 trillion to global growth
Gender inequality is not only a pressing moral and social issue but also a critical eco-
nomic challenge. If women—who account for half the world’s working-age population—
do not achieve their full economic potential, the global economy will suffer. While all
types of inequality have economic consequences, in our new McKinsey Global Institute
(MGI) report, The power of parity: How advancing women’s equality can add $12 trillion
to global growth, we focus on the economic implications of lack of parity between men
and women.
Six types of intervention are necessary to bridge the gender gap: financial incentives
and support; technology and infrastructure; the creation of economic opportunity; ca-
pability building; advocacy and shaping attitudes; and laws, policies, and regulations.
We identify some 75 potential interventions that could be evaluated and tailored to suit
50

the social and economic context of each impact zone and country. Tackling gender in-
equality will require change within businesses as well as new coalitions. The private sec-
tor will need to play a more active role in concert with governments and nongovern-
mental organizations, and companies could benefit both directly and indirectly by tak-
ing action. (37)
Link 37
https://www.mckinsey.com/global-themes/employment-and-growth/how-advancing-
womens-equality-can-add-12-trillion-to-global-growth
51

Life is a tragedy for those who feel, and comedy for those who think – Charlie Chaplin
I can’t help feeling both tragic and comic when I think of Gender Diversity in organiza-
tions. When I started writing on the topic – lot of thoughts emerged in my mind. Ad-
vancing Women in Corporations and Society is my passion, this is close to my heart.
However, I wasn’t sure which side should I represent – an optimistic view that says that
we have done a lot for Women in organizations or pessimistic view that believes that
much hasn’t been achieved for women at workplace. Or there could be a 3rd view –
Realist. To see things as they are?
Recently, I attended Vipasana in the Himalayas, and there I learnt to observe reality as it
is. So I will try to make an attempt to present views of a realist to you, of course with my
own biases. My hobby is reading, I come across lot of research articles on women. I will
share those research findings with you.
I consider myself a feminist. A Feminist is someone who believes in Women having
Equal rights as Men at workplace, at home, in societies. So if you believe that Women
should have equal rights and fight for it, you are a Feminist.
I come from an organization which has an established reputation for celebrating diversi-
ty. Our CEO is a woman, Ginny Rometty (IBM) –which says a lot about how much we
value & celebrate gender diversity at work.
But the figures can worry across sectors and organizations and few can boast of the
gender ethic as I see it. Look at these:
• ´ Around 40% organizations anticipate more female employees at the
mid-level in their workforce, however; only 5% see a rise in number of women at CXO
levels reveals the latest Times Jobs study on gender diversity in India
TimesJob survey reveal that
• ´ 40% organizations are 'doing' diversity to access wide talent pool
• 25% are diverse to improve business performance
• 20% surveyed organizations said they are doing it to enhance corporate
reputation/brand image
• 10% are doing it for better corporate governance
• 5% are doing it out of compulsion as they are pressurized to take it up by
internal and external stakeholders
Across the world, governments and organizations are waking up to the prudence of
building diverse and inclusive workplaces. In India, there is still more reason to cele-
brate and promote women’s hiring, as it can lead to a sizeable additional economic
growth and could add $700 billion to the country’s GDP in 2025 (McKinsey Global Insti-
tute, 2015).
The report titled, The Power of Parity: Advancing Women’s Equality in India, claims that
this economic impact could translate into incremental GDP growth of 1.4 per cent per
year for the country. Bridging gender gap would also add $12 trillion to global GDP in
2025.
For every 100 girls that even enrol for education, just about 47 or so reach the high-
school level. And then, when you talk of graduation and post-graduation, the number
drops to may be 15, 16. And then, not just that, it’s also believed that, even out of the
52

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