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Concept, Script and Treatment Note written and designed by me for a well known Indian ad film maker. The feedback from the Australian client was, "OMG - ...It's sensational, I'm mesmerized and my heart is racing."
Meaning & Value
Spread out your arms and soar like an eagle into the beckoning skies.Twirl like a whirling dervish until the barriers become a blur. Blow like the
unfettered wind in the wilderness. Destroy every constraint, bring down every wall, shatter every shackle and transcend all boundaries until you
ﬁnd true freedom; freedom to breathe, freedom to live, freedom to experience and freedom to relish the journey of life.This wonderful ﬁlm is a
celebration of life, lived in its true spirit; with liberty and a sense of adventure.What is a life that is forever trapped inside four walls. It is time now
to demolish the walls, unchain the body, the mind and the soul and run like a gazelle.That is the philosophy, the motto and the ethos of our
beautiful ﬁlm. Our ﬁlm unfolds in a world swarming with intoxicating taste of freedom and unadulterated spirit of adventure.
Naudic truly understands the idea of transcending boundaries and
shattering norms in order to create something that is mystical, magical and
absolutely unique. By marrying the gorgeous bright colours and delicate
motifs inspired from the diverse culture and rich heritage of India with the
fabric, the shape and the cut of the West, Naudic has given the world
something that is out of the box and truly distinct. We would like to instill
Naudic’s philosophy of being different, of being unbound by societal norms
in this ﬁlm.The characters in the ﬁlm would be an embodiment of Naudic’s
beliefs and ideals and while every character may belong to a different
culture, a different race, a different community, their free-spirited attitudes
would unite them. This ﬁlm would be a story of these characters; their
interactions with the world around them, their extraordinary adventures
and their exhilarating experiences.
Cast & Character
Our ﬁlm is a story of 4 young women; women who are
an embodiment of different spirits of the wild – romance,
adventure, freedom and serenity. These four women are
enchanting creatures that belong to different cultures,
races and communities but in this world of wonderful
anarchy, they are united by their love for adventure.
We can deﬁne a different look for each of the characters
depending on their personalities and backgrounds to
ensure that they don’t become reﬂections of one
The romantic among them is fascinated by people, their
culture and their dressing styles. Dressed mostly in the
tones of red, always trying on the local jewellery and
other adornments in the mirror, she stands out from the
There is a girl among them who seeks adventure no
matter where she goes. She skates, she bikes, she jumps
on to a moving bus, she rides on 6 seater open
rickshaws, she stands on the ledge of the terrace wishing
she could ﬂy, she dives into the pool head down and
explores the world that lies beneath.
The one who embodies freedom enjoys every little
element that life presents her and yet is healthily
detached. Dressed in mellow shades, she seeks no
attention, she is happy to be in the backdrop, to watch
her friends have fun. She enjoys the wind in her hair, the
touch and feel of the pebbles on her feet, the cool of the
water on her skin, the smell of the spices in the market
and the smiles on the faces of the women as they shop
for little trinkets.
The one who is serene is mostly in blues and greens.
There is a quiet smile on her face. She reads a book in
the car, she watches the world go by, she meditates while
her friends dance and twirl, she looks at the stars in the
sky and she ﬁnds time to think while her friends cook up
a storm. Each of these characters have a unique style,
personality and shade; they don’t just look different, they
behave differently too. And yet, despite all their
differences, they are united by their love for life.
O U R F O U R
W O M E N
F R O M
D I F F E R E N T
C U L T U R A L
B A C K -
THEIR MANY MOODS
A N D C H A R A C T E R
We reveal our four girls who are traveling in the car enjoying the ride. One of the girls takes oﬀ her hat and peeps out of the window feeling
the wind in her hair. Another girl sucks on a bright blue ice candy relishing the natural sights that kiss her by. The girl who drives and the one
sitting next to her sing along and move to the rhythm of the music in the car. The car worms and winds down the highway past the glorious
dunes, plains and sands on way to the magniﬁcent city full of yellow stoned architectural marvels and brightly clothed people.
Situations & Sequences
Set in Rajasthan and mostly Udaipur, we can perhaps open the ﬁlm with the shadow of the passing car on the dunes and the mountains.
Soon a colourful stole ﬂies across the terrain and ﬁnds its abode on the brown sands of the desert dunes.
Laughing, they run down the cobble-stoned path zigzagging
through the lush garden of the hotel with their fancy trolley
bags rattling behind them on wheels, kicking up dust,
pebbles and grass along the way.
They go for a swim in the clear water lakes.All the four
girls dive into the water in their own unique ways; one
girl folds her legs and jumps, another dives looking like a
proper professional, another one slams into the water
creating quite a blast and the last one goes in feet ﬁrst.
We see them having a great time underwater, blowing
bubbles, making faces, dancing around like mermaids.
Their beautiful, colourful, ﬂowing garments look magical
against the endless blue and green of the water.
They are now running and walking past
the columns, pillars and narrow
alleyways of an impressive, sometimes
intimidating historical monument made
from yellow stones. Sometimes lost,
they run into each other, startling each
other, breaking out laughing. Sometimes,
they speak to each other through the
pillars. Sometimes they hear their own
echoes talk back to them.
They skate down the city
alleyways and bike their
way through the gigantic
languages express their
state of being and mood.
As the sun sets, the campﬁre lights up the night.
The sparks ﬂy around in the wind as the local folk
musicians and dancers enthrall our girls with their
performance. Our girls try to imitate the dancers
but fail miserably.Amused by each other, they laugh
and have a great time.
They play clapping hand games,
marbles and hop-scotch with the
They wander through the markets full
of clothing, jewellery, footwear, little
trinkets, toys and spices.They try out
the jewellery in front of the mirror
and admire each other and
In the night under the blue skies, they lie down on the ground and enjoy the clear view of the starry sky. Around them, the city
glitters in the decorative lights adorning the historical sites.
romance is brewing
with a local/tourist.
Clothes ﬂy and fall
to the ground as
and feet caress feet.
A girl awakens and ﬁnds herself in an open
hood car staring into the rising sun. Her
friends are enjoying the serenity of the
morning.The car stops.They get off for one
last whiff of the land.As they take in the
smells with closed eyes, they spread out their
arms and pretend they are ﬂying.
The logo appears.
Look & Feel
A ﬁlm about adventure, freedom and celebration of life
depends almost entirely on visual treatment. The ‘look
and feel’ of a ﬁlm has the ability to express the emotion
of an individual in a visual language – it takes the emotion
and infuses it in the world around.The space in this ﬁlm
would be an extension of our wonderful characters.The
world is a visual projection of our characters’
personalities, outlooks, ethos and their moods. It is only
natural then that the world we ﬁnd ourselves in is vast,
spacious and absolutely gorgeous. Wilderness within the
walls of civilization is what our girls bring to the ﬁlm.
Udaipur is a city of anomalies like most cities in India but
that is also what makes it so magical, mystical and
glorious. The historical monuments coexisting in
harmony with the modern electric wires that run across
the skies. Horses and camels trotting down the roads
amid the pacing cars exhibiting the latest technology.
Pensive meditating lakes amid the wildly ﬂying sands
greet each other like they are made from the same seed.
The marvelous architecture in yellow stone stands calmly
in the backdrop, contented in its shape and form while
bright colours of clothes and jewellery sparkle under the
sun mesmerizing every eye that looks at it.
THE MAGICAL LAND OF UDAIPUR, RAJASTHAN WHERE OUR STORY UNFOLDS. ITS YELLOW
STONE MONUMENTS AND BLUE LAKES MAKE FOR A GORGEOUS BACKDROP GIVING SPACE
FORTHE CHARACTERSTO POP & SHINE
Days are always bright here. The skies are always blue.
The sun rises on the magical city and lends its yellowness
a morning mauve tint.The skies turn a romantic crimson
and the birds begin to ﬂy.The rays of the sun slant down
through trees and buildings on the earth looking like
passages for Gods to walk on and descend onto this
divine land. Specks glimmer and dance in the light as if to
welcome them. In the interiors, the sun streams in
through the intricately carved windows and bathes the
rooms in its golden glory, ﬁring up the bodies for yet
another day of adventure.
As the day progresses the sun blazes in the sky burning
the frame but also creating magic through ﬂares. Slowly
the day turns to night. Magic hour gives way to moon
rise. The lights of the roads, the houses and the
monuments slowly take over and sparkle up the city.The
moon glitters in the sky and lends a silver sheen to the
entire city. The lake waters shimmer in its light and
welcome every passerby to take a dip in it and
experience its soul quenching coolness.
The overall tone of the ﬁlm will be desaturated yellows
and blues which are the natural tones of Udaipur so that
the bright Naudic clothes on the characters really stand
out and create an impact.
Our ﬁlm is about four young girls on a journey to ﬁnd
life, adventure and in the process themselves. This
journey is full of energy, style and dynamism rarely
experienced before.While the girls are full of vitality and
thirst for new experiences; always running, singing,
dancing, sliding down staircases in search of adventure,
this energy will also be communicated to the audiences
through editing.The editing will be brisk, cutting between
locations, activities and girls and giving it a somewhat
disjointed yet ﬂowing feel. Match cuts and jump cuts will
lend it a vigorous appeal while breathing and handheld
camera will give it a sense of dance-like elegant
We can play around with interesting framing and lensing
as well to make it a bit fashion ﬁlmesque. With off-key
frames intercut with centre framing, macro close ups
intercut with wide and aerial shots, we can really create
something truly wonderful and unique.
LIGHTING – GOLDEN,
MAGICAL, NATURAL YET
T H E D A Y S A R E
GOLDEN AND BRIGHT
UNDER THE SUNNY
LIGHTING – GOLDEN,
YET ENHANCED FOR
T H E N I G H T S
SHIMMER IN THE
D E C O R A T I V E
L I G H T S
THE CITY ADD TO
V A R I O U S
A N G L E S TO
GIVE A SENSE
O F DA N C E -
L I K E
HUES & TONE FILTERS TO MAKE THE WORLD APPEAR SOOTHING WHILE
ALSO LAYING BASE FOR NAUDIC COLOURSTO SHINE
MAGNIFICENT, BRIGHT & BOHEMIAN – NAUDIC SHINESTHROUGHOUTTHE FILM
A ﬁlm such as this that bubbles with energy, exuberance and evocativeness
needs a piece of music that enhances all those wonderful qualities. It needs a
piece of music that becomes a part of the atmosphere, a part of the world
around them, a character itself, their inner voice that helps tell the story of
these captivating women. The music would be peppy and soothing at the
same time; it would make your feet move while bringing a sense of tranquility
to your mind.
Imagine the enchanting voice of Tanita Tikaram or Nancy Sinatra wafting
along where the girls go. Their stunning voices would then mingle with the
local sounds of the folk music and rustling of the sands, swishing of the water
and the rattling of the trolleys down the road.
We will either acquire an existing piece of music and rerender it in our own
style or create something original that is wonderfully enchanting, something
that can take you on a journey to a far away land; away from drudgeries,
worries and chores.
It would be an absolute pleasure to work on a ﬁlm that is so full
of life; a life not tainted with miseries and drudgeries but a life
full of romance, adventure, energy and calm, all at once. This
ﬁlm is an exhibition of colours; colours that represent life, give it
meaning and add magic to this wonderful world we live in.
THIS FILM TAKES YOU ON A JOURNEY; A PHILOSOPHICAL
JOURNEY AND MAKES YOU EXPERIENCE THE INCREDIBLE
ADVENTURES VICARIOUSLY THROUGH THE GIRLS.
Their captivating presence hypnotizes you and transports you to
a new world; a world where music thrives, where there are no
boundaries, where there is endless land that stretches as far as
the horizon itself, where the skies are stunningly blue, where the
night is as bright as day and where all the shackles have been
SUCH IS THE TRANSCENDENTAL POWER
OF THIS MAGNIFICENT FILM.
The music, atmosphere and characterizations
come together to create something that is
truly distinct and memorable. It would be a
dream to be a part of this wonderful