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1. ‘’Ilgezeem’’ Ltd.
Competitiveness On Market
Rolands Fukss
Arturs Jurčaks
Rihards Pauka
Riga State gymnasium No. 2

2. Strengths
• Recognizable for 150 years
• Premium quality
• Competition awards
• Traditional production methods
• Big increase in sales in 2009
Weaknesses
• Lack of qualified employees
• Lack of technologies
• Reduction in popularity
• Losses in 2012
• Decrease in exports

3. Opportunities
• Expansion of the export
• Improvement of equipment and labor
• Promotion of recognition
• Leadership maintenance on local market
Threats
• Competitors on the local market
• Possible failure on the export market
• Newly appearing competitors
• Wide range of KVAS related drinks

4. Marketing
• Useful webpage
• Advanced social networking
– Over 1700 followers on TWITTER
– Over 19’000 followers on DRAUGIEM.LV
• Recognizable brand
• Availability
• Advertising campaigns

5. Competition and export
• Main competitors:
– Cēsu alus
– Brūveris
– Bauskas alus
• Foreign competitors:
– Очаково (Russia)
– Volfas Engelman (Lithuania)
• Exports to:
– Germany, Lithuania, Estonia,
Ireland, Poland, Slovakia, USA

6. Conclusion
• Recognizable brand
• Able to compete
• Well presented
• Developing

7. Suggestions
• Bring young generation’s attention
• Revamp product packaging

8. THANK YOU!