第15章賽局理論與競爭策略ppt.ppt

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第15章賽局理論與競爭策略
二版
陳正倉林惠玲陳忠榮莊春發著
 優勢策略
 Nash均衡
 囚犯的兩難
 重複賽局
 序列賽局
 阻止加入策略
本章結構

第15章賽局理論與競爭策略
二版
陳正倉林惠玲陳忠榮莊春發著
表 15.1 兩家百貨公司的行銷策略與利潤
Taipei 101
不打折打折
新光三越
不打折 30，30 10，40
打折 40，10 15，15

第15章賽局理論與競爭策略
二版
陳正倉林惠玲陳忠榮莊春發著
表 15.2 兩家百貨公司的行銷策略與利潤
Taipei 101
不打折打折
新光三越
不打折 50，30 5，40
打折 40，10 20，15

第15章賽局理論與競爭策略
二版
陳正倉林惠玲陳忠榮莊春發著
表 15.3 兩個攤販的報酬矩陣
乙
冰紅茶熱食
甲
冰紅茶 800，800
1,800，
2,500
熱食
2,500，
1,800
800，800

第15章賽局理論與競爭策略
二版
陳正倉林惠玲陳忠榮莊春發著
表 15.4 藍綠兩陣營立委選舉提名策略的報酬矩陣
綠營
高額提名低額提名
藍營
高額提名 7，3 5，5
低額提名 5，5 6，4

第15章賽局理論與競爭策略
二版
陳正倉林惠玲陳忠榮莊春發著
表 15.5 兩囚犯的困局
二寶
招不招
大寶
招 -1, -1 -0.25, -3
不招 -3, -0.25 -0.5, -0.5

第15章賽局理論與競爭策略
二版
陳正倉林惠玲陳忠榮莊春發著
表 15.6 A、B兩廠商的報酬矩陣
B廠商
高價低價
A廠商
高價 40，40 -20，80
低價 80，-20 10，10

第15章賽局理論與競爭策略
二版
陳正倉林惠玲陳忠榮莊春發著
圖 15.1 民進黨與台聯兩黨提名策略結果分析
高額（2，0）
高額
台聯 ―
保守
（4，1）
民進
黨
（3，2）
台聯 ―
高額
保守
（3，1）
保守

第15章賽局理論與競爭策略
二版
陳正倉林惠玲陳忠榮莊春發著
圖 15.2 台聯威脅下的兩黨提名策略結果分析
高額
（2，0）
高額
台聯 ―
保守
（4，1）
民進黨
（3，2）
台聯 ―
高額
保守
（3，1）
保守

第15章賽局理論與競爭策略
二版
陳正倉林惠玲陳忠榮莊春發著
表 15.7 Stackelberg 模型的報酬矩陣
30

b
q
45

b
q 30

b
q 5
.
22

b
q
5
.
22

a
q
30

a
q
45

a
q
B廠商
A
廠
商
（496.5，1,002.5）（833.75，1,115）（1,002.5，1002.5）
（440，665）（890，890）（496.5，1,002.5）
（-10，-10）（665，440）（1,002.5，496.25）

第15章賽局理論與競爭策略
二版
陳正倉林惠玲陳忠榮莊春發著
表 15.8 阻止加入策略的報酬矩陣
B廠商（潛在廠商）
加入不加入
A廠商（既存
廠商）
不擴廠（高價） 10,000，2,000 20,000，0
擴廠（低價） 6,000，-2,000 8,000，0

第15章賽局理論與競爭策略
二版
陳正倉林惠玲陳忠榮莊春發著
表 15.9 阻止加入策略的報酬矩陣
B廠商（潛在廠商）
加入不加入
A廠商（既
存廠商）
高價 4,000，2,000 14,000，0
低價
6,000，-
2,000 8,000，0

第15章賽局理論與競爭策略
二版
陳正倉林惠玲陳忠榮莊春發著
圖 15.3 印度次大陸局勢分析
傳統武力（1000, 0）
攻擊
巴基斯坦
（-1000, 1000）
印度
核子武力
（100, 100）
不攻擊

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The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.

Trends In Paid Search: Navigating The Digital Landscape In 2024

Search Engine Journal

From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

5 Public speaking tips from TED - Visualized summary

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Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

ChatGPT and the Future of Work - Clark Boyd

Clark Boyd

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Google's Just Not That Into You: Understanding Core Updates & Search Intent

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Rajiv Jayarajah, MAppComm, ACC

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Vit Horky

The six step guide to practical project management If you think managing projects is too difficult, think again. We’ve stripped back project management processes to the basics – to make it quicker and easier, without sacrificing the vital ingredients for success. “If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.” Dr Andrew Makar, Tactical Project Management

The six step guide to practical project management

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Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

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During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59 Key takeaways: • Learn how to use ChatGPT to add AI power to your testing and test automation • Understand the limitations of the technology and where human expertise is crucial • Gain insight into different AI-based tools • Adopt AI-based tools to stay relevant and optimize work for developers and testers * ChatGPT and OpenAI belong to OpenAI, L.L.C.

Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...

Applitools

12 Ways to Increase Your Influence at Work

GetSmarter

ChatGPT webinar slides

Alireza Esmikhani

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Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.

Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...

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Social Media Marketing Trends 2024 // The Global Indie Insights

Trends In Paid Search: Navigating The Digital Landscape In 2024

5 Public speaking tips from TED - Visualized summary

ChatGPT and the Future of Work - Clark Boyd

Getting into the tech field. what next

Google's Just Not That Into You: Understanding Core Updates & Search Intent

How to have difficult conversations

Introduction to Data Science

Time Management & Productivity - Best Practices

The six step guide to practical project management

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...

12 Ways to Increase Your Influence at Work

ChatGPT webinar slides

More than Just Lines on a Map: Best Practices for U.S Bike Routes

Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...

Barbie - Brand Strategy Presentation

第15章賽局理論與競爭策略ppt.ppt

1. 第15章賽局理論與競爭策略二版陳正倉林惠玲陳忠榮莊春發著  優勢策略  Nash均衡  囚犯的兩難  重複賽局  序列賽局  阻止加入策略本章結構

2. 第15章賽局理論與競爭策略二版陳正倉林惠玲陳忠榮莊春發著表 15.1 兩家百貨公司的行銷策略與利潤 Taipei 101 不打折打折新光三越不打折 30，30 10，40 打折 40，10 15，15

3. 第15章賽局理論與競爭策略二版陳正倉林惠玲陳忠榮莊春發著表 15.2 兩家百貨公司的行銷策略與利潤 Taipei 101 不打折打折新光三越不打折 50，30 5，40 打折 40，10 20，15

4. 第15章賽局理論與競爭策略二版陳正倉林惠玲陳忠榮莊春發著表 15.3 兩個攤販的報酬矩陣乙冰紅茶熱食甲冰紅茶 800，800 1,800， 2,500 熱食 2,500， 1,800 800，800

5. 第15章賽局理論與競爭策略二版陳正倉林惠玲陳忠榮莊春發著表 15.4 藍綠兩陣營立委選舉提名策略的報酬矩陣綠營高額提名低額提名藍營高額提名 7，3 5，5 低額提名 5，5 6，4

6. 第15章賽局理論與競爭策略二版陳正倉林惠玲陳忠榮莊春發著表 15.5 兩囚犯的困局二寶招不招大寶招 -1, -1 -0.25, -3 不招 -3, -0.25 -0.5, -0.5

7. 第15章賽局理論與競爭策略二版陳正倉林惠玲陳忠榮莊春發著表 15.6 A、B兩廠商的報酬矩陣 B廠商高價低價 A廠商高價 40，40 -20，80 低價 80，-20 10，10

8. 第15章賽局理論與競爭策略二版陳正倉林惠玲陳忠榮莊春發著圖 15.1 民進黨與台聯兩黨提名策略結果分析高額（2，0）高額台聯 ― 保守（4，1）民進黨（3，2）台聯 ― 高額保守（3，1）保守

9. 第15章賽局理論與競爭策略二版陳正倉林惠玲陳忠榮莊春發著圖 15.2 台聯威脅下的兩黨提名策略結果分析高額（2，0）高額台聯 ― 保守（4，1）民進黨（3，2）台聯 ― 高額保守（3，1）保守

10. 第15章賽局理論與競爭策略二版陳正倉林惠玲陳忠榮莊春發著表 15.7 Stackelberg 模型的報酬矩陣 30  b q 45  b q 30  b q 5 . 22  b q 5 . 22  a q 30  a q 45  a q B廠商 A 廠商（496.5，1,002.5）（833.75，1,115）（1,002.5，1002.5）（440，665）（890，890）（496.5，1,002.5）（-10，-10）（665，440）（1,002.5，496.25）

11. 第15章賽局理論與競爭策略二版陳正倉林惠玲陳忠榮莊春發著表 15.8 阻止加入策略的報酬矩陣 B廠商（潛在廠商）加入不加入 A廠商（既存廠商）不擴廠（高價） 10,000，2,000 20,000，0 擴廠（低價） 6,000，-2,000 8,000，0

12. 第15章賽局理論與競爭策略二版陳正倉林惠玲陳忠榮莊春發著表 15.9 阻止加入策略的報酬矩陣 B廠商（潛在廠商）加入不加入 A廠商（既存廠商）高價 4,000，2,000 14,000，0 低價 6,000，- 2,000 8,000，0

13. 第15章賽局理論與競爭策略二版陳正倉林惠玲陳忠榮莊春發著圖 15.3 印度次大陸局勢分析傳統武力（1000, 0）攻擊巴基斯坦（-1000, 1000）印度核子武力（100, 100）不攻擊

第15章賽局理論與競爭策略ppt.ppt

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第15章賽局理論與競爭策略ppt.ppt