2. INTRODUCTION
• Corporate blog is a blog that is published and used by an organization, corporation, etc.
to reach its organizational goals. The advantage of blogs is that posts and comments are
easy to reach and follow due to centralized hosting and generally structured conversation
threads.
3. DEFINE : CORPORATE BLOGGING
ACCORDING TO MERRIUM WEBSTER, A BLOG IS “A REGULAR
FEATURE APPEARING AS A PART OF AN ONLINE PUBLICATION
THAT TYPICALLY RELATES TO A PARTICULAR TOPIC AND CONSIST
OF ARTICLE AND PERSONAL COMMENTARY BY ONE OR MORE
AUTHORS.”