SlideShare una empresa de Scribd logo
-By Rushabh Sheth
 The internet provides a lot of opportunities like interaction and
customization
 Internet has been used as the marketing tool in recent years
 It has bought change in the communication methods
 The flow of information has become easy and the users get the data
easily
 Marketing online helps to retain the loyal customers and also generate
leads
 It is used as an Advertising medium to convey information
 A direct sales tool
 To obtain customer data base
 To communicate with the buyers
 To build and maintain customer relationship
 Used as a tool for implementing sales promotion
 Information, knowledge, and
learning
 Connectivity, communication,
and sharing
 Banking, bills, and shopping
 Selling and making money
 Cloud computing and cloud
storage
 Online advertising, also known as online
marketing, Internet advertising, digital
advertising or web advertising, is a form
of marketing and advertising which uses the Internet
to deliver promotional marketing messages to
consumers
 Online advertising includes email marketing, search
engine marketing (SEM), social media marketing,
many types of display advertising (including web
banner advertising), and mobile advertising
 Many common online advertising practices are
controversial and, as a result, have been increasingly
subject to regulation
 Easy global coverage
 Affordable for any budget
 Drives traffic to a website
 Allows targeting
 Enables retargeting
 It allows you to create various touchpoints with your audience
 It is measurable
 Search Engine Marketing
 Email Marketing
 Social Media Ads
 Display Ads
 Native Advertising
 Video Advertising
 Web Push
 Mobile Advertising
 Awareness and Information sharing
 Effective personal selling
 Control
 Passive Communication
 Create value proposition
 Face competition
Integrated Marketing Communication PPT
Integrated Marketing Communication PPT
Integrated Marketing Communication PPT

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Integrated Marketing Communication PPT

  • 2.  The internet provides a lot of opportunities like interaction and customization  Internet has been used as the marketing tool in recent years  It has bought change in the communication methods  The flow of information has become easy and the users get the data easily  Marketing online helps to retain the loyal customers and also generate leads
  • 3.  It is used as an Advertising medium to convey information  A direct sales tool  To obtain customer data base  To communicate with the buyers  To build and maintain customer relationship  Used as a tool for implementing sales promotion
  • 4.  Information, knowledge, and learning  Connectivity, communication, and sharing  Banking, bills, and shopping  Selling and making money  Cloud computing and cloud storage
  • 5.  Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers  Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising  Many common online advertising practices are controversial and, as a result, have been increasingly subject to regulation
  • 6.  Easy global coverage  Affordable for any budget  Drives traffic to a website  Allows targeting  Enables retargeting  It allows you to create various touchpoints with your audience  It is measurable
  • 7.  Search Engine Marketing  Email Marketing  Social Media Ads  Display Ads  Native Advertising  Video Advertising  Web Push  Mobile Advertising
  • 8.  Awareness and Information sharing  Effective personal selling  Control  Passive Communication  Create value proposition  Face competition