The economy is requiring us to take action like never before to be competitive in the world of business. This is your call to take action to get current with the new economy.

1. A Call to Action
in the New Economy
Russell@RussellWhite.com

3. Embracing the New Economy
Thrive Adapt
Progress
Improve
Change
Growth
Evolution

4. Why a Call to Action?
How do we
stay
competitive
during
merger
mania?

5. Why a Call to Action?
PARK RIDGE, N.J., June 21, 2012 -- /PRNewswire/ --
Hertz (NYSE: HTZ) announced that its equipment
rental division, Hertz Equipment Rental Corporation
(HERC), will be hiring hundreds of new employees
this summer and will be holding a two-day
employment open house at more than 50 HERC
locations throughout the country on Tuesday, June
26 and Wednesday, June 27, 2012.

6. Why a Call to Action?

7. Why a Call to Action?

8. If You are Coasting,
You Must be Going Downhill

9. Poor Preparation

10. Exhaustion

11. Lack of
Complete
Courage

12. Action

13. What are you
building toward?

14. Prospecting
How are
you
currently
aggressively
prospecting?

15. Leads
Suspects
Prospects
Customers

16. Prospecting is…
• Necessary
• Difficult

17. Why does your
business need
prospects?

18. Which part of
prospecting
makes you feel
uncomfortable?

19. The Successful Prospector
Optimism

20. The Successful Prospector
Instinct

21. The Successful Prospector
Persistence

23. Fish Where the Fish Are
Hey! I
wanted
that!

24. Dealing with No

25. Where should
you be
prospecting for
new business?

26. You must
diversify
your
portfolio
of revenue
streams.

27. Know your revenue
streams

28. Equipment theft is on the rise

29. Equipment Security

30. Security

31. Brand Traction

32. Have a Brand Traction
unique
promise that
sticks with
consumers
“absolutely,
positively has to be
there overnight.”

33. Don‟t Try to Be
All Things to All People
Rather than focusing on creating a brand that everyone
can relate to, you should focus on building a brand that
appeals to a specific target market.

34. Be consistent

35. Make your name synonymous with
your industry
94% of the time people
buy from the first brand
that comes to mind.

36. How is your
brand reaching
your customers
and prospects?

37. Web Presence

38. Customer Education

39. Customer Education

43. What is Your Viral Message?

44. What two
changes do you
need to make to
your web
presence?

45. Fresh Ideas

47. Wedding Registry Scanner

48. One Stop Wedding Shop
The Yorkshire Wedding Consortium
is a group of professional like-minded business people offering every
wedding service for the modern couple looking to get married. It was
established some 15 years ago and has grown from strength to strength
increasing each year.
The aim of the consortium is to offer only the best possible wedding
exhibitors under a „one-stop shop‟.

49. One Stop Wedding Shop
• Event planning • Millinery
• Cake • Venue
• Florist • Wedding Films
• Bridal wear • Band
• Flower press • Limousines
• Photography • Suits for hire
• Wedding Favors and stationery

50. One Stop Party Shop
Webster, Texas

51. Storm Chasers

52. Storm Chasers

53. Equipment Demonstrations
in Neighborhoods

58. Thank you for
bringing me back to
Round Up!
Check out my videos
at BizWizTV.com
for more information
to help your
business.
Contact me:
Russell@RussellWhite.com