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Why Use Strategic Planning

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Russell White
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Why Use Strategic Planning? By Russell J White
Why use a Strategic Plan? • Businesses using strategic plans are: • 12% more profitable • In better control over costs • Seeing increased foresight on consumer trends • Experiencing improved operational performance • Benefiting from a sense of shared purpose • Realizing an increase in revenue McKinsey & Company Survey RussellWhite.com © 2012
Strategic Planning Answers Four Questions
What is Strategic Planning? Where are we going? RussellWhite.com © 2012
What is Strategic Planning? How are we going to get there? RussellWhite.com © 2012
What is strategic planning? When do we want to get there? RussellWhite.com © 2012
What is strategic planning? How do we know when we get there? RussellWhite.com © 2012
How Does the Strategic Planning Process Answer These Four Questions? RussellWhite.com © 2012
Where Are We Going? Niche – What is our USP? To be exceptional, you have to be the exception. RussellWhite.com © 2012
Where Are We Going? Market – Local? National? Global? College? Business? City? RussellWhite.com © 2012
Where are We Going? Level of Risk – Where is your chicken point? RussellWhite.com © 2012
Where Are We Going? Aggressiveness – How growth oriented are we? RussellWhite.com © 2012
Where Are We Going? Growth – What kind, how fast? RussellWhite.com © 2012
Where Are We Going? Marketing – Traditional? Social? RussellWhite.com © 2012
Where Are We Going? Leadership – Control? Involvement?
Where Are We Going? Accountability
Where Are We Going? Consistency – Product, marketing, image RussellWhite.com © 2012
Components of the Strategic Plan
Internal Focus RussellWhite.com © 2012
A Few of the Areas Addressed with Internal Focus • Where are we now? • Sacred cows • Customer issues • Financial issues • Competition issues • Marketing issues RussellWhite.com © 2012
External Focus RussellWhite.com © 2012
A Few of the Areas Addressed with External Focus • Competitor analysis • Monitor the social buzz • Shifts in the landscape RussellWhite.com © 2012
Critical Measurements
Break Down Revenue Generation RussellWhite.com © 2012
Strategies for Success RussellWhite.com © 2012
You will need a strategic planning sherpa RussellWhite.com © 2012
Or you could hire these guys RussellWhite.com © 2012
803-831-7600 Russell@RussellWhite.com RussellWhite.com Russell J. White, president of Pinnacle Solutions, is the leading authority on finding the Agile Advantage. He is an author, consultant, international speaker on successfully managing the speed of change in the new economy.

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Why Use Strategic Planning

  • 1. Why Use Strategic Planning? By Russell J White
  • 2. Why use a Strategic Plan? • Businesses using strategic plans are: • 12% more profitable • In better control over costs • Seeing increased foresight on consumer trends • Experiencing improved operational performance • Benefiting from a sense of shared purpose • Realizing an increase in revenue McKinsey & Company Survey RussellWhite.com © 2012
  • 3. Strategic Planning Answers Four Questions
  • 4. What is Strategic Planning? Where are we going? RussellWhite.com © 2012
  • 5. What is Strategic Planning? How are we going to get there? RussellWhite.com © 2012
  • 6. What is strategic planning? When do we want to get there? RussellWhite.com © 2012
  • 7. What is strategic planning? How do we know when we get there? RussellWhite.com © 2012
  • 8. How Does the Strategic Planning Process Answer These Four Questions? RussellWhite.com © 2012
  • 9. Where Are We Going? Niche – What is our USP? To be exceptional, you have to be the exception. RussellWhite.com © 2012
  • 10. Where Are We Going? Market – Local? National? Global? College? Business? City? RussellWhite.com © 2012
  • 11. Where are We Going? Level of Risk – Where is your chicken point? RussellWhite.com © 2012
  • 12. Where Are We Going? Aggressiveness – How growth oriented are we? RussellWhite.com © 2012
  • 13. Where Are We Going? Growth – What kind, how fast? RussellWhite.com © 2012
  • 14. Where Are We Going? Marketing – Traditional? Social? RussellWhite.com © 2012
  • 15. Where Are We Going? Leadership – Control? Involvement?
  • 16. Where Are We Going? Accountability
  • 17. Where Are We Going? Consistency – Product, marketing, image RussellWhite.com © 2012
  • 18. Components of the Strategic Plan
  • 20. A Few of the Areas Addressed with Internal Focus • Where are we now? • Sacred cows • Customer issues • Financial issues • Competition issues • Marketing issues RussellWhite.com © 2012
  • 22. A Few of the Areas Addressed with External Focus • Competitor analysis • Monitor the social buzz • Shifts in the landscape RussellWhite.com © 2012
  • 24.
  • 27.
  • 28.
  • 29. You will need a strategic planning sherpa RussellWhite.com © 2012
  • 30. Or you could hire these guys RussellWhite.com © 2012
  • 31. 803-831-7600 Russell@RussellWhite.com RussellWhite.com Russell J. White, president of Pinnacle Solutions, is the leading authority on finding the Agile Advantage. He is an author, consultant, international speaker on successfully managing the speed of change in the new economy.