Prepare to Take EVs Mass MArket: Commercial Recharging and deployment Strategy to Speed-Up Consumer Adoption

1. Visit the website today for the latest updates on speakers and the full conference program!
www.evupdate.com/USA
For the Full Program
Top-Notch Speaker Line Up
Interactive Sessions
Exclusive Discount &
Registration Form
OPEN NOw!
200+ Executives
25+ Expert Speakers
16+ Hours of Networking
Business-Focussed Case Studies
Pilot Study Results
FACT!
 A 360 Degree Perspective of the EV Market: Examine
charging infrastructure roadmaps, pricing models, stakeholder
strategies etc. and revise your commercial plan accordingly
 AUTOMAKER BLUEPRINT FOR EV AND PHEV GROWTH: Debate
whether the intelligence for a smart EV infrastructure will reside
in-vehicle or off board. Discuss advantages and feasibility to gauge
consumer preference
 The Utility Perspective on Powering EVs: Devise enticing
pricing models and solutions to enable users to charge at off-peak
hours, maintain network stability and save on grid investment for a
sustainable infrastructure
 Breakthrough Charging Technologies: Analyze consumer
requirements for both public charging and in-home charging options to
ensure your solution is aligned with changing demands
 Keeping the Customer in the EV Equation: Address key user
concerns such as range anxiety, pricing, safety, privacy, tech familiarity
etc. to build consumer confidence
 Stake Your Claim in the EV Market: Discuss current utility-
automaker demos, tech trials and pilot results to evaluate how your
offerings compare to competing systems
Expert Speakers Include
“
I'm impressed! There is great
representation from
all players in the industry.
Companies at the show are
joining together in partnerships to
make it a success
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The Only B2B Event Dedicated to the
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Plug-In Electric Vehicle
Infrastructure USA 2011
Prepare to Take EVs Mass Market: Commercial Recharging
and Deployment Strategy to Speed-Up Consumer Adoption
Organized by
In Conjunction with
March 31-April 1 2011, Hilton San Diego Resort & Spa, CA, USA
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2. Super Charge your Business to BE PROFITABLE IN THE
GROWING ELECTRIC CAR MARKET
FACT: Global market for EVs will hit 1.21 million units by 2015 according
to Frost & Sullivan
2009 and 2010 were packed with technology developments that have propelled the
industry’s capabilities by leaps and bounds. 2011 is earmarked as when concrete
steps have to be taken to cement the electric vehicle hype from a ‘nice-to-have’
luxury to a commonplace necessity.
NOW is the time to ensure that you are fully prepared for 2011 and beyond. If you’re
not the first off the starting block this decade, your EV business will be left behind.
FACT: The lack of a sustainable charging infrastructure, interoperable solutions
and seamless connectivity needs to be overcome for success in the EV economy
This is why Electric Vehicle Update has launched Plug-In Electric Vehicle
Infrastructure Conference & Expo 2011 – an event to support the industry in
building the foundations of a profitable future in EVs - a robust charging infrastructure.
With the first of the much publicised EVs being launched in a couple of months, the
charging infrastructure market is simmering up to a boil. This 2 day conference
is perfectly timed to bring together the best of international EV automakers,
electric utilities and charging infrastructure developers to keep up the zooming
momentum!
Leveraging our relationships with top electric utilities and automakers from our very
successful sister brands, Smart Grid Update and Telematics Update, we’ve brought
the best together to tell you how to stand out from the crowd, win more business
and future proof your offerings!
FACT: Adopting new business models, cross industry partnerships and robust
strategies are critical to the future of your success in the EV industry
Uncover business models to determine what is required by you to work profitably with
colleagues in this new and unfamiliar value chain.
Based on independent, industry wide research, the conference will help you:
• Take best practice from established industries: To save you the time,
we’ve invited experts from the auto, utilities, telecom and tech space to tell you
exactly what’s worked for them
• Map out proven routes to market: We’ve secured the pioneers in this space to
help you lay out your route to market – gather proven methods of deploying EV
infrastructure and prepare your business plans accordingly
• Make money! Get the stats and facts on the main trends, growth areas and
forecasts for this market to position your solutions in line with demand
To find out more, simply turn the page and read on. Lay the basis for future
partnerships through exposure, networking and most importantly, by learning how
to make those partnerships successful.
Secure your seat at Plug-in Electric Vehicle Infrastructure Conference in March 2011
to the best in the field and learn how you can super charge your EV business!
I look forward to meeting with you in San Diego this March.
Best Regards,
Ruthana Foulkes
Conference Director
Telematics Update
BE AT THE FOREFRONT OF THE EMERGING Electric Vehicle INDUSTRY
Key Speakers Include:
Our Powertrain of Experts Include:
Leslie Baroody,
Team Leader for Electric Vehicles,
California Energy Commission
PRTM
Pike Research
350Green
Ecotality
Nissan
Coda Automotive
SAE International
Automatiks
EPRI
TVA
Portland General
Electric
Duke Energy
Frost & Sullivan
And many more!
Open now for full program
Aaron Singer,
Head of Sustainability,
BMW
Chris Chen,
Marketing Development Manager,
SDG&E
George Bellimo,
Staff Project Engineer,
General Motors
Gustavo Collantes,
Energy Office, Innovation and
Policy Priorities, Washington State
Department of Commercey
Michael Pesin,
Chief Technology Advisor,
Seattle City Light
Richard Lowenthall,
CEO,
Coulomb Technologies
Sascha Simon,
Head of Advanced Technology,
Mercedes Benz
We’re adding new speakers everyday!
Visit the website for the latest
speaker line-up:
www.evupdate.com/USA

3. 5 COMPELLING REASONS WHY THIS IS A MUST-ATTEND EVENT
2. Unparalleled Networking Time
This isn't a large expo where you get 2 minutes to talk to
a key executive. We've engineered top quality networking
time including:
• Access to the pre-show online networking center from the moment you
register, to allow you to set up one-to-one meetings with hard to meet execs
• Networking drinks party, extended coffee & networking lunch breaks to
give you the time to hold meetings and conduct industry led discussions
• Post show online networking access until April 29 2011 to allow you to
follow up with your contacts and seal those lucrative deals!
4. The Most High Profile Attendee List
The ONLY EV conference with all the top automakers,
infrastructure developers and electric utilities under one roof
We’ve given away complimentary passes to select automakers and electric
utilities to get them to share key expertise and lay down what they look for from
the rest of the value chain. They will also dissect various business models to
work out the most profitable route to market.
Sign up now to meet, network and do business with these senior
level executives.
See who you’ll meet and do business with:
3. World Class Case Studies
Learn from industry experts with firsthand
experience in the EV space on how to:
Remain flexible and integrate new technologies
Test & deploy cost efficient charging infrastructure
Understand consumer concerns and charging patterns
Offer enticing cross-border billing and pricing models
Build a secure supply chain and sustainable partnerships
5. The Best EV Event Checklist
EV OEMS and Utilities - 27%
Charging Infrastructure Developers - 23%
Wireless Carriers - 7%
Regulatory/Standards Bodies - 4%
Battery Technologies - 13%
Components Manufacturers - 7%
Application Developers - 8%
Consultants - 4%
Others - 7%
EV OEMS and Utilities - 27%
Charging Infrastructure Developers - 23%
Wireless Carriers - 7%
Regulatory/Standards Bodies - 4%
Battery Technologies - 13%
Components Manufacturers - 7%
Application Developers - 8%
Consultants - 4%
Others - 7%
BRAND
NEW
1. NEW! Revolutionary
Cross-Industry Discussions
EV Update invites you to join senior level execs
at our all new working group discussions
You have valuable ideas about what the industry needs to
progress – so do your peers. The biggest need for an emerging
industry, as you will all agree, is interaction across the entire value
chain. Combining the expertise of the attendees is the best way
to ensure this happens. That’s why these intimate working group
discussion sessions form an integral part of the agenda at the
meeting in March. Simply put, they are results oriented roundtable
discussions where you'll walk away with practical and
actionable strategies.
“Really liked the Working Group Discussions. Great way to
discuss solutions with execs from different backgrounds.
Very informative and a great networking opportunity.”
Electrical Engineer, Mott MacDonald
EV OEMS
Electric Utilities
Infrastructure Developers
Wireless Carriers
Battery Technologies
Standards Organisation
Case Studies
In-Depth Round Tables
Regulatory Update
Global Update
New Markets for Growth
Commercial Fleet studies
Add yourself to the best checklist in the EV industry
Open now for full program
Imagine sitting next to a EV automaker, electric utility,
charging infrastructure developer, regulatory body and
engaging them with your ideas and getting their face-to-face
feedback. Each group will feature a small number of attendees
from across the value chain working with an expert moderator
on real life case studies. Our working group discussions will
focus on 2 vital areas that drastically need industry wide
co-operation and inspired solutions: Watch our online space
for more details on the topics www.EVupdate.com/USA
BRAND
NEW
MORE ON WORKING
GROUP DISCUSSIONS
Interactive Delegate List
6 weeks of networking with our online networking
centre for all attendees!
Our exclusive Online Networking Center means you can personally and directly
contact all conference attendees prior to the event - giving you an ‘interactive
delegate list’. Plan meetings in advance, network during the event and follow up
leads after the conference.
Sign up for your ticket today!
Visit www.EVupdate.com/USA

4. Conference agenda day 1: Thursday march 31, 2011
For the most up-to-date agenda, visit www.evupdate.com/USA
Electric Vehicle 360 – A
Complete Industry Overview
Global market for EVs will hit 1.21 million
units by 2015 according to FS. Note the
key partnerships and strategies at the
forefront of this rapidly growing market.
• Get to grips with consumer and
enterprise led vehicle purchase and
usage criteria and align your product
portfolio accordingly to win new
business
• Receive a ‘status update’ on charging
infrastructure roadmaps, pricing models
and stakeholder strategies to revise
your business plan
• Analyze recent data and results from
FS’s consumer study to understand
end-user service and charging
requirements
Veerender Kaul, Director - Automotive
Transportation, Frost Sullivan
Powering Vehicles – The Utility
Perspective
Utilities are the linchpin of infrastructure
development in the EV space. Discuss
what type of smart tech progress has
been made to enable fast charging.
• Devise enticing pricing models to get
users to charge at off-peak hours,
maintain network stability, save on
grid investment for sustainability and
profitability
• Hear how EVs complement intermittent
sources of renewable energy by
working as temporary storage units
for consumers and how this will alter
pricing models
• Debate plans to connect meters with
appliances to satisfy energy demands
and provide customers with hassle-free
and convenient charging options
Michael Pesin, Chief Technology Adviser,
Seattle City Light
James Ellis, Senior Manager Transportation
Infrastructure Technology Commission,
TVA
Charlie Allcock, Economic Development
Director, Portland General Electric
Mark Duvall, Director, EPRI
Automaker Strategy -
Foundations for EV and PHEV
Growth
Automakers are on the look-out for
market savvy models and tech solutions
to take EVs mainstream and to deliver
positive consumer experiences.
• Understand differing OEM business
models to scale up EV production and
work out lucrative channels for your
services and solutions
• Will the intelligence for a smart EV
infrastructure reside in-vehicle or
off-board? Discuss advantages and
feasibility to gauge which will be
preferred by end-users
• Discover which apps developers,
wireless carriers and EVSC players
are allying themselves with OEMS to
deliver a complete EV experience
Mark Perry, Director of Advanced
Technology, Nissan USA
Coda Automotive (Speaker name to be
announced shortly)
How to Achieve Funding?
Government or Otherwise…
With many projects throughout the USA
being funded by government grants and
venture capitalists, we discuss how you
can get your piece of the pie.
• Learn which criterion such as market
viability and economic impact will
enable you to prime your business to
achieve government funding during the
second allocation round
• Gain an in-depth understanding into
California Government’s strategy to
fast-track EV adoption and plot your
rollout strategy accordingly
• Understand how public funds will be
utilized to initiate EV infrastructure
development and energy usage plans
Leslie Baroody, EV Team Leader,
California Energy Commission
A Comprehensive Look at
EV Related Standards and
Regulations
Understand which policies, incentives and
standards will drive EV adoption across
the USA.
• Assess standards and technology choices
that are critical to delivering vehicle-to-
grid two-way communications to facilitate
seamless connectivity across borders
• Find out which standard will emerge as the
industry norm. We explore Level 3 DC fast
chargers, CHAdeMO protocol, SAE J1772,
the IEC 62196- 2-X amongst others
• Take note of funds and incentives in place
for commercial rollout of advanced vehicles
and fuels research activities to benefit from
Govt. support
George Bellino, Staff Project Engineer
Infrastructure Commercialization Group,
General Motors
Jack Pokrzywa, Director, Ground Vehicle
Standards, SAE International
Practical Case Studies
BMW Roadmap to eMobility
• Hear how BMW assessed and utilized
data from the MINI E field trial to refine the
offering for the upcoming 1 series ActiveE
• Analyze which tech options will support the
‘MegaCities Vehicle’ coming in 2013. We
evaluate carbon fiber LifeCell architecture,
advanced powertrain and efficient dynamic
systems
• Understand how remote charge scheduling,
preconditioning and access to information
will impact customer perception of EVs
Aaron Singer, Head of Sustainability, BMW
Get to Grips with the I5
Corridor Project
• Decipher data trends to gauge whether
investment in inter-urban infrastructure will
help the plug-in EV market
• Learn how to forge successful partnerships
to maintain business momentum and
leverage financial support
Gustavo Collantes, Energy Office, Innovation
and Policy Priorities, Washington State
Department of Commerce
Keynotes

5. Call 1 800 814 3459 x 7585 for group discounts savings
Conference agenda Day 2: Friday april 1, 2011
Keynotes
The EV Supply Chain
Mapped-Out
The supply chain will witness a reshuffle
as different stakeholder groups endeavor
to manage energy demands, costs and
consumer convenience. Hear how.
• Work out who will be in the driving seat
of infrastructure development by devising
a win-win business model to deliver a
seamless infrastructure
• Discuss current utility-automaker demos,
tech trials and pilot results to evaluate
how your offerings compare to competing
systems
• Take note of new entrants such as smart
meter aggregators that bridge the V2G
(vehicle-to-grid) service gap and find out
how this will impact value chain dynamics
Oliver Hazimeh, Principal, PRTM
Breakthrough Charging
Technologies
Which Charger? On the Road,
On the Move, or, At Home
EV range is improving, but widespread
charging remains key to increasing EV
adoption by consumers and fleets. Sift out
the most practical charging infrastructure in
the market right now.
• Evaluate various charging infrastructures
such as fast charging, wireless charging,
embedded systems etc. to see which will
prove successful and with which type of
EVs
• Pick out operational lessons from various
pilots including best station locations,
tech. for secure charging and installation
provision to devise a viable adoption
strategy
• Gather alternatives to conventional plug-in
charging. Assess differing models such as
battery leasing, battery swapping, range
extension technologies etc.
Richard Lowenthal, CEO,
Coulomb Technologies
Getting San Diego ‘EV Ready’ -
Prepare your City
• Determine infrastructure planning
requirements to ensure compliance with
legal frameworks in order to offer high
quality charging experiences to users
• Get the low down on partnership models
to work out how it can be scaled up to a
city-wide development with the aim for a
nationwide infrastructure
• Understand how to create an integrated,
fully interoperable, system that is open to
multiple EV vendors and players
Ray Hobbs, Director of Product Education,
ECOtality
Joel Pointon, Electric Transportation Program
Manager, San Diego Gas Electric
Mark Perry, Director of Advanced Technology,
Nissan USA
Driving Consumer Adoption of
Electric Vehicles
Under the Microscope: EV
Metering and Billing Solutions
Understanding optimal Grid Pricing
techniques is crucial for payment options.
Examine established models from the
telecom sector to reflect consumer choice
and convenience.
• Find out who will own the SIM card for
data collection and payment and work
out how to share data to offer complete
billing services
• Debate strategies to ensure data integrity,
security and transparency is maintained
whilst allowing users to buy electricity
from their preferred provider
• Harness the information and lessons
learnt from early-adopters and pilots to
select must-have solutions for phase 2 of
infrastructure deployment
Per Lindberg, Global Business Development
Executive, Telenor
Breakthrough Charging
Technologies
Exclusive 120V Presentation
Whilst the most effective infrastructure for
EV charging still remains uncertain, discuss
the effectiveness of the standard 120V
home-based charging station.
• Examine consumer requirements for both
public charging and at home charging
to ensure your solution is in line with
changing consumer demands
• Hear how utilities will manage
widespread load on the grid arising
from 120V charging and see how your
solutions will fit in
• Outline business plans and pricing
structures for 120V charging to build
solutions that will enable the EV market
to gather momentum
Chris Chen, Market Development Manager,
San Diego Gas Electric
The Battle Royale between
Different Charge Options
• Explore the advantages and
disadvantages of different charging
options such as Level 2 and DC Fast incl.
the modeling and reporting involved to
assess which suits your commercial plan
• Discuss how different types of charge will
impact battery life and what can be done
to minimize harm and boost battery life
• How to overcome obstacles such as grid
overload whilst laying out and configuring
a network of charging units
Mariana Gerzanych, CEO, 350Green
Fantastic Sponsorship Marketing Opportunities
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Creating industry awareness
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Reinforcing market position
Reach new clients as you exhibit
your solutions to the most influential
executives in the EV space

6. Call a member of the EV Update team for a
free consultation on 1 800 814 3459 x 7585
or e-mail us on USA@evupdate.com
today to secure the best deals and
maximum exposure
Conference agenda Day 2: Friday april 1, 2011
Deliver Seamless Connectivity
to Support Mass EV
Deployment
• Understand utility plans to connect
meters with other fixed and moving
components to satisfy energy demands
and provide customers with hassle-free
and convenient charging options
• How to determine optimal Grid Pricing
options based on energy availability
and transfer rates to meet customer
requirements
• Explore multiple approaches to
bundling different technologies with
wireless capabilities to allow customers
to conduct easy payments
John Horn, National Director, T-Mobile
Keeping the Consumer in the
EV Equation
The EV industry is dependent on the
support and participation of one key
stakeholder group – the end-user. Find
out how to win and retain EV early
adopters.
• Address key user concerns such
range anxiety, pricing, safety, privacy,
familiarity with technology etc. to win
them over
• Differentiate the core needs of
commercial fleets and passenger
cars users to provide relevant and
customized services for each category
• Evaluate advanced pricing strategies
such as time-of-use etc. to analyze
behaviour change and attitude shifts to
increase the penetration of EVs
Michael Pesin, Chief Technology Adviser,
Seattle City Light
Telematics – a ‘Must Have’ for
Connected EVs
Telematics services for EVs will be a high
potential market by 2016. Telematics may
be deemed as a ‘luxury service’ for ICE
(internal combustion engine) cars, but it’s
indispensable for EVs.
• Explore systems that provide charge
level data, routing information, nearest
charge source etc. to beat consumer
‘range anxiety’ and increase adoption
• How to bundle location based services
(LBS) such as traffic, weather etc. with
EV led solutions such as ‘charge level’
to open up new revenue streams
• Discuss how telematics services, apps
and RVD (remote vehicle diagnostics)
will help electric utilities better manage
load, demand and distribution networks
Steve Wollenberg, Vice President - Business
Development, Automatiks
Tim Taylor, Chief Operating Officer, Telogis
The Future of Electric Vehicles
The Hydrogen Competition
FCVs are in early stages of development,
and several challenges must be overcome
before these vehicles become main
stream. Discover potential benefits of
FCVs.
• Discuss public and private partnerships
in place to support infrastructural and
deployment needs of fuel cell cars to
assess the potential for uptake
• Evaluate the latest technologies,
innovations, hydrogen generation,
distribution and storage solutions to
plot progress on the zero emission car
map
• Compare the pros and cons of
supporting Team Fuel Cell and
understand if your specialized services
will be a source of revenue for the
hydrogen economy
Sascha Simon, Head of Advance Product
Planning, Mercedes Benz
Innovative Battery Technologies
Evaluate various types of battery tech in
the market and assess how production will
be to scaled-up to manage demand and
supply.
• Examine innovations that will trigger
market progression - increased battery
lifetime, reduced charging cycle, weight,
increased security, etc.
• Discuss how battery tech improvements
within the areas of energy density
and safety will impact commercial EV
deployment
• Expert views on battery-led after-market
and associated services such as battery
management, required maintenance, and
recyclability for mass EV adoption
John Gartner, Senior Analyst, PIKE Research
Reserve your place today - email USA@EVupdate.com
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You're Invited!
On March 31st, take advantage
of the best opportunity this
year to enjoy a relaxed evening
and connect with your industry.
Lay the basis for long-term
partnerships by making those
vital new contacts as we’ve
gathered the cream of EV
expertise under one roof!

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Hilton San Diego Resort Spa, CA, USA
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Why come alone to California? Bring your team along and make the most
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March 31-April 1, 2011
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8. WHAT SETS PEV INFRASTRUCTURE 2011 APART?
1
2
3
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INFORMATIVE CASE STUDIES from leading electric utilities,
automakers and infrastructure developers to share best practice via
pilot study results on what works and what doesn’t
HAND-PICKED SET OF EXPERT SPEAKERS, (not a blanket call
for papers), focused sessions, latest technologies and next gen
trends showcased at this event to make it the best investment of
your time
PRE POST EVENT NETWORkING SITE to give you the
exclusive opportunity to organise one-to-one meetings with hard
to meet executives and follow up after
Revolutionary Working Group Discussions
where you work on real life case studies with potential clients,
partners and peers to find optimal solutions to common
infrastructural challenges
Call: Electric Vehicle Update on 1 800 814 3459 x 7585
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Plug-In Electric Vehicle
Infrastructure USA 2011
Prepare to Take EVs Mass Market: Commercial Recharging
and Deployment Strategy to Speed-Up Consumer Adoption
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