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Ryan Busch
Ryan Busch
TecnologíaEmpresariales
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“Successfully Using Social Media to Lower Delivery and Enrollment Costs, Extend Reach, Monitor Quality and Add Value to the Diploma" Steve Cooper, CEO Ryan Busch, CMO
Acquisition of Three Accredited Colleges
Blended Social Learning Program
Extend Reach 0-80 Students in 8 weeks 1,400+ Views of Branded Lecture Notes Page 1 on Top 4 Engines Google Yahoo! MSN/Bing Ask.com
Search for it Yourself! Take-out your Blackberries Do a Google search for: Digital Marketing Lecture
High Point: Numbers 1 & 2 on Google Search Google Page 1 KEY WORD: Digital Marketing Lecture Positions 1 & 2
Lasting Effects30 Days Later… Google Page 1 KEY WORD: Digital Marketing Lecture Positions 3, 4, 6, 4, & 8
Lasting Effects30 Days Later… Yahoo Page 1 KEY WORD: Digital Marketing Lecture Positions 5 & 6
Lasting Effects30 Days Later… MSN/BING Page 1 KEY WORD: Digital Marketing Lecture Positions 2, 3, & 7
Lasting Effects30 Days Later… Ask.com Page 2 KEY WORD: Digital Marketing Lecture Page 1 - Position 3 Page 2 – Positions 1, 2, 3, & 4
Lower Delivery & Enrollment Costs Costs Cost of eduFire = $0 Marketing Costs = $0 Instruction = No Change Value Acquisition of 80 Students = $240,000~ SEO = $50,000+
Monitor Quality
Add Value to the Diploma Allows Real-Time Outcome Monitoring Facilitates Faculty & Student Interactions Adapts to Varied Learning Styles Offers Immediate Knowledge Transfer Accessible and Engaging Education
Tweet it! I’ve “seen” my first online course #educationidustryinvestmentforum

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Eiif ceg presentation

  • 1. “Successfully Using Social Media to Lower Delivery and Enrollment Costs, Extend Reach, Monitor Quality and Add Value to the Diploma" Steve Cooper, CEO Ryan Busch, CMO
  • 2. Acquisition of Three Accredited Colleges
  • 4. Extend Reach 0-80 Students in 8 weeks 1,400+ Views of Branded Lecture Notes Page 1 on Top 4 Engines Google Yahoo! MSN/Bing Ask.com
  • 5. Search for it Yourself! Take-out your Blackberries Do a Google search for: Digital Marketing Lecture
  • 6. High Point: Numbers 1 & 2 on Google Search Google Page 1 KEY WORD: Digital Marketing Lecture Positions 1 & 2
  • 7. Lasting Effects30 Days Later… Google Page 1 KEY WORD: Digital Marketing Lecture Positions 3, 4, 6, 4, & 8
  • 8. Lasting Effects30 Days Later… Yahoo Page 1 KEY WORD: Digital Marketing Lecture Positions 5 & 6
  • 9. Lasting Effects30 Days Later… MSN/BING Page 1 KEY WORD: Digital Marketing Lecture Positions 2, 3, & 7
  • 10. Lasting Effects30 Days Later… Ask.com Page 2 KEY WORD: Digital Marketing Lecture Page 1 - Position 3 Page 2 – Positions 1, 2, 3, & 4
  • 11. Lower Delivery & Enrollment Costs Costs Cost of eduFire = $0 Marketing Costs = $0 Instruction = No Change Value Acquisition of 80 Students = $240,000~ SEO = $50,000+
  • 13. Add Value to the Diploma Allows Real-Time Outcome Monitoring Facilitates Faculty & Student Interactions Adapts to Varied Learning Styles Offers Immediate Knowledge Transfer Accessible and Engaging Education
  • 14. Tweet it! I’ve “seen” my first online course #educationidustryinvestmentforum