Storyworks1 founder and CEO, Jeff Fritz provides a fresh look into the customer experience given the expanding role of mobile in successful business strategies.

1. GENUINE
CUSTOMER
EXPERIENCES
A K E Y N O T E I N 3 P A R T S B Y J E F F F R I T Z

2. SALES 1.0
H U MA N I N T E R AC T I O N

3. BEGINNING
OF SALES
Person to person.
Direct experience.
Eye contact.
Shared space.
Friendship comes first,
then the pitch.

4. TECH IS
INTRODUCED
Email.
The web.
Instant messages.
INSTANT EVERYTHING.

5. SALES 2.0
T O O M U C H D A T A

6. NO HUMAN
ELEMENTS
Charts.
Graphs.
Tech specs.

7. SALES 3.0
A M O R E H U M A N E X P E R I E N C E

8. GENUINE
CONNECTIONS
R E Q U I R E H U MA N I N T E R AC T I O N S

9. HUMAN
INTERACTION
I N V O L V E S G I V E A N D T A K E

10. TECHNOLOGY
EMPOWERS
G E N U I N E C O N NE C T I O N

11. SPEAKER +
LISTENER
According to a recent
Princeton study, when
real communication
happens the brainwaves
of the speaker and
listener fall into sync.

12. HUMAN +
HUMAN
The real conversation is
between you and me.

13. MOBILE +
CONNECT
If our content truly
supports the customer
experience, mobile gives
us the possibility of an
ultimate sales
enablement.
Technology should be
empowering, not OVER-
powering.

14. STORYWORKS1.COM
L E A R N M O R E A T
@ S T O R Y W O R K S 1

15. THANK YOU!
@ J E F F F R I T Z