SlideShare una empresa de Scribd logo
1 de 2
Descargar para leer sin conexión
65% 
Increase in Instagram Impressions 
over 60 days 
14% 
Increase in Twitter Posts 
over 60 days 
33% 
Increase in Yelp Reviews 
over 90 days 
GOAL: 
Elevate the car buying experience by making 
it more exciting and relationship-driven. 
Leverage social media to increase brand 
exposure, word-of-mouth buzz and 
automobile sales. 
SOLUTION: 
Promote and display Culver City Toyota’s 
social media handles and hashtags through 
Enplug Social Media Displays 
“We had a record breaking month in new & used car sales. Enplug not only 
helped our sales, but other dealerships even noticed all of our social media 
activity & see our store as a happy & cool place to be." Ray Dulay, Culver City Toyota Sales Manager
SOCIAL UPLIFT BREAKDOWN 
PLATFORMS MEASURED: 
TIME FRAME: 
60-90 Days Before & After 
VERTICAL: 
Automotive 
WHAT IS ENPLUG? 
Enplug’s Plug n’ Play device 
turns any digital display into an 
interactive and real-time 
marketing tool for businesses. 
Customers can post on Twitter, 
Instagram, Facebook, Yelp, and 
Swarm to instantly appear on 
the live social media display. 
Pre-Enplug 
Post-Enplug “If there were a scorecard, we’re winning in 
USER GENERATED CONTENT 
Steven Ramos @ickythump_iii Steven Ramos 
I just wanna see my tweet on the tv 
#culvercitytoyota 
Jillian Barberie @askjillian 
My Man Ephraim of #culvercitytoyota 
will hook you up!!! #2014Prius 
@ickythump_iii 
Guess who has a 
new ride? Came in 
for oil change, and 
we leave with a new 
car! #newride #LA 
#culvercitytoyota 
Total Yelp Posts 
90 Days 
40 
53 
96 
112 
47 
293 
Total Twitter Posts 
60 Days 
Total Instagram Posts 
60 Days 
social media. Everyone, even the skeptics are 
really getting into it. It’s blowing up here." 
Ephraim Barcelo, Culver City Toyota GM 
Dustin Intarachot 
@dusto18 
My new ride! 
#tundra #trd 
#culvercitytoyota 
#trdtundra #4x4 
DISPLAY LOCATION: 
Showroom (x3) 
Service (x3) 
Waiting (x1) 
Total Displays: 7

Más contenido relacionado

Destacado

The ROI of Trust in Social Selling
The ROI of Trust in Social SellingThe ROI of Trust in Social Selling
The ROI of Trust in Social SellingBarbara Giamanco
 
Be a Digital Trailblazer When Building Your Brand
Be a Digital Trailblazer When Building Your Brand Be a Digital Trailblazer When Building Your Brand
Be a Digital Trailblazer When Building Your Brand Carrie Kerpen
 
How to Create the Perfect Social-Media Post
How to Create the Perfect Social-Media PostHow to Create the Perfect Social-Media Post
How to Create the Perfect Social-Media PostGuy Kawasaki
 
50 Expert Tips for Getting Started on Social Media
50 Expert Tips for Getting Started on Social Media50 Expert Tips for Getting Started on Social Media
50 Expert Tips for Getting Started on Social MediaConstant Contact
 
A Complete Guide To The Best Times To Post On Social Media (And More!)
A Complete Guide To The Best Times To Post On Social Media (And More!)A Complete Guide To The Best Times To Post On Social Media (And More!)
A Complete Guide To The Best Times To Post On Social Media (And More!)TrackMaven
 
How Often Should You Post to Facebook and Twitter
How Often Should You Post to Facebook and TwitterHow Often Should You Post to Facebook and Twitter
How Often Should You Post to Facebook and TwitterBuffer
 
6 Questions to Lead You to a Social Media Strategy
6 Questions to Lead You to a Social Media Strategy6 Questions to Lead You to a Social Media Strategy
6 Questions to Lead You to a Social Media StrategyMark Schaefer
 
How to Determine the ROI of Anything
How to Determine the ROI of AnythingHow to Determine the ROI of Anything
How to Determine the ROI of AnythingGary Vaynerchuk
 
Go Viral on the Social Web: The Definitive How-To guide!
Go Viral on the Social Web: The Definitive How-To guide!Go Viral on the Social Web: The Definitive How-To guide!
Go Viral on the Social Web: The Definitive How-To guide!XPLAIN
 
Why Content Marketing Fails
Why Content Marketing FailsWhy Content Marketing Fails
Why Content Marketing FailsRand Fishkin
 

Destacado (10)

The ROI of Trust in Social Selling
The ROI of Trust in Social SellingThe ROI of Trust in Social Selling
The ROI of Trust in Social Selling
 
Be a Digital Trailblazer When Building Your Brand
Be a Digital Trailblazer When Building Your Brand Be a Digital Trailblazer When Building Your Brand
Be a Digital Trailblazer When Building Your Brand
 
How to Create the Perfect Social-Media Post
How to Create the Perfect Social-Media PostHow to Create the Perfect Social-Media Post
How to Create the Perfect Social-Media Post
 
50 Expert Tips for Getting Started on Social Media
50 Expert Tips for Getting Started on Social Media50 Expert Tips for Getting Started on Social Media
50 Expert Tips for Getting Started on Social Media
 
A Complete Guide To The Best Times To Post On Social Media (And More!)
A Complete Guide To The Best Times To Post On Social Media (And More!)A Complete Guide To The Best Times To Post On Social Media (And More!)
A Complete Guide To The Best Times To Post On Social Media (And More!)
 
How Often Should You Post to Facebook and Twitter
How Often Should You Post to Facebook and TwitterHow Often Should You Post to Facebook and Twitter
How Often Should You Post to Facebook and Twitter
 
6 Questions to Lead You to a Social Media Strategy
6 Questions to Lead You to a Social Media Strategy6 Questions to Lead You to a Social Media Strategy
6 Questions to Lead You to a Social Media Strategy
 
How to Determine the ROI of Anything
How to Determine the ROI of AnythingHow to Determine the ROI of Anything
How to Determine the ROI of Anything
 
Go Viral on the Social Web: The Definitive How-To guide!
Go Viral on the Social Web: The Definitive How-To guide!Go Viral on the Social Web: The Definitive How-To guide!
Go Viral on the Social Web: The Definitive How-To guide!
 
Why Content Marketing Fails
Why Content Marketing FailsWhy Content Marketing Fails
Why Content Marketing Fails
 

Último

CALL ON ➥8923113531 🔝Call Girls Ashiyana Colony Lucknow best sexual service O...
CALL ON ➥8923113531 🔝Call Girls Ashiyana Colony Lucknow best sexual service O...CALL ON ➥8923113531 🔝Call Girls Ashiyana Colony Lucknow best sexual service O...
CALL ON ➥8923113531 🔝Call Girls Ashiyana Colony Lucknow best sexual service O...anilsa9823
 
DickinsonSlides teeeeeeeeeeessssssssssst.pptx
DickinsonSlides teeeeeeeeeeessssssssssst.pptxDickinsonSlides teeeeeeeeeeessssssssssst.pptx
DickinsonSlides teeeeeeeeeeessssssssssst.pptxednyonat
 
Stunning ➥8448380779▻ Call Girls In Paharganj Delhi NCR
Stunning ➥8448380779▻ Call Girls In Paharganj Delhi NCRStunning ➥8448380779▻ Call Girls In Paharganj Delhi NCR
Stunning ➥8448380779▻ Call Girls In Paharganj Delhi NCRDelhi Call girls
 
Website research Powerpoint for Bauer magazine
Website research Powerpoint for Bauer magazineWebsite research Powerpoint for Bauer magazine
Website research Powerpoint for Bauer magazinesamuelcoulson30
 
Your LinkedIn Makeover: Sociocosmos Presence Package
Your LinkedIn Makeover: Sociocosmos Presence PackageYour LinkedIn Makeover: Sociocosmos Presence Package
Your LinkedIn Makeover: Sociocosmos Presence PackageSocioCosmos
 
Top Call Girls In Telibagh ( Lucknow ) 🔝 8923113531 🔝 Cash Payment
Top Call Girls In Telibagh ( Lucknow  ) 🔝 8923113531 🔝  Cash PaymentTop Call Girls In Telibagh ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment
Top Call Girls In Telibagh ( Lucknow ) 🔝 8923113531 🔝 Cash Paymentanilsa9823
 
Ready to get noticed? Partner with Sociocosmos
Ready to get noticed? Partner with SociocosmosReady to get noticed? Partner with Sociocosmos
Ready to get noticed? Partner with SociocosmosSocioCosmos
 
O9654467111 Call Girls In Dwarka Women Seeking Men
O9654467111 Call Girls In Dwarka Women Seeking MenO9654467111 Call Girls In Dwarka Women Seeking Men
O9654467111 Call Girls In Dwarka Women Seeking MenSapana Sha
 
BDSM⚡Call Girls in Sector 76 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 76 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 76 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 76 Noida Escorts >༒8448380779 Escort ServiceDelhi Call girls
 
SELECTING A SOCIAL MEDIA MARKETING COMPANY
SELECTING A SOCIAL MEDIA MARKETING COMPANYSELECTING A SOCIAL MEDIA MARKETING COMPANY
SELECTING A SOCIAL MEDIA MARKETING COMPANYdizinfo
 
CASH PAYMENT ON GIRL HAND TO HAND HOUSEWIFE
CASH PAYMENT ON GIRL HAND TO HAND HOUSEWIFECASH PAYMENT ON GIRL HAND TO HAND HOUSEWIFE
CASH PAYMENT ON GIRL HAND TO HAND HOUSEWIFECall girl Jaipur
 
Night 7k Call Girls Atta Market Escorts Call Me: 8448380779
Night 7k Call Girls Atta Market Escorts Call Me: 8448380779Night 7k Call Girls Atta Market Escorts Call Me: 8448380779
Night 7k Call Girls Atta Market Escorts Call Me: 8448380779Delhi Call girls
 
VIP Chandigarh Call Girls Service 7001035870 Enjoy Call Girls With Our Escorts
VIP Chandigarh Call Girls Service 7001035870 Enjoy Call Girls With Our EscortsVIP Chandigarh Call Girls Service 7001035870 Enjoy Call Girls With Our Escorts
VIP Chandigarh Call Girls Service 7001035870 Enjoy Call Girls With Our Escortssonatiwari757
 
Vellore Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Vellore Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort ServiceVellore Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Vellore Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort ServiceDamini Dixit
 
Film show post-production powerpoint for site
Film show post-production powerpoint for siteFilm show post-production powerpoint for site
Film show post-production powerpoint for siteAshtonCains
 
Night 7k Call Girls Noida Sector 120 Call Me: 8448380779
Night 7k Call Girls Noida Sector 120 Call Me: 8448380779Night 7k Call Girls Noida Sector 120 Call Me: 8448380779
Night 7k Call Girls Noida Sector 120 Call Me: 8448380779Delhi Call girls
 
Call Girls In Gurgaon Dlf pHACE 2 Women Delhi ncr
Call Girls In Gurgaon Dlf pHACE 2 Women Delhi ncrCall Girls In Gurgaon Dlf pHACE 2 Women Delhi ncr
Call Girls In Gurgaon Dlf pHACE 2 Women Delhi ncrSapana Sha
 

Último (20)

CALL ON ➥8923113531 🔝Call Girls Ashiyana Colony Lucknow best sexual service O...
CALL ON ➥8923113531 🔝Call Girls Ashiyana Colony Lucknow best sexual service O...CALL ON ➥8923113531 🔝Call Girls Ashiyana Colony Lucknow best sexual service O...
CALL ON ➥8923113531 🔝Call Girls Ashiyana Colony Lucknow best sexual service O...
 
DickinsonSlides teeeeeeeeeeessssssssssst.pptx
DickinsonSlides teeeeeeeeeeessssssssssst.pptxDickinsonSlides teeeeeeeeeeessssssssssst.pptx
DickinsonSlides teeeeeeeeeeessssssssssst.pptx
 
Stunning ➥8448380779▻ Call Girls In Paharganj Delhi NCR
Stunning ➥8448380779▻ Call Girls In Paharganj Delhi NCRStunning ➥8448380779▻ Call Girls In Paharganj Delhi NCR
Stunning ➥8448380779▻ Call Girls In Paharganj Delhi NCR
 
🔝9953056974 🔝Call Girls In Mehrauli Escort Service Delhi NCR
🔝9953056974 🔝Call Girls In Mehrauli  Escort Service Delhi NCR🔝9953056974 🔝Call Girls In Mehrauli  Escort Service Delhi NCR
🔝9953056974 🔝Call Girls In Mehrauli Escort Service Delhi NCR
 
Website research Powerpoint for Bauer magazine
Website research Powerpoint for Bauer magazineWebsite research Powerpoint for Bauer magazine
Website research Powerpoint for Bauer magazine
 
Your LinkedIn Makeover: Sociocosmos Presence Package
Your LinkedIn Makeover: Sociocosmos Presence PackageYour LinkedIn Makeover: Sociocosmos Presence Package
Your LinkedIn Makeover: Sociocosmos Presence Package
 
Top Call Girls In Telibagh ( Lucknow ) 🔝 8923113531 🔝 Cash Payment
Top Call Girls In Telibagh ( Lucknow  ) 🔝 8923113531 🔝  Cash PaymentTop Call Girls In Telibagh ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment
Top Call Girls In Telibagh ( Lucknow ) 🔝 8923113531 🔝 Cash Payment
 
Ready to get noticed? Partner with Sociocosmos
Ready to get noticed? Partner with SociocosmosReady to get noticed? Partner with Sociocosmos
Ready to get noticed? Partner with Sociocosmos
 
O9654467111 Call Girls In Dwarka Women Seeking Men
O9654467111 Call Girls In Dwarka Women Seeking MenO9654467111 Call Girls In Dwarka Women Seeking Men
O9654467111 Call Girls In Dwarka Women Seeking Men
 
BDSM⚡Call Girls in Sector 76 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 76 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 76 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 76 Noida Escorts >༒8448380779 Escort Service
 
SELECTING A SOCIAL MEDIA MARKETING COMPANY
SELECTING A SOCIAL MEDIA MARKETING COMPANYSELECTING A SOCIAL MEDIA MARKETING COMPANY
SELECTING A SOCIAL MEDIA MARKETING COMPANY
 
CASH PAYMENT ON GIRL HAND TO HAND HOUSEWIFE
CASH PAYMENT ON GIRL HAND TO HAND HOUSEWIFECASH PAYMENT ON GIRL HAND TO HAND HOUSEWIFE
CASH PAYMENT ON GIRL HAND TO HAND HOUSEWIFE
 
Delhi 99530 vip 56974 Genuine Escort Service Call Girls in Masudpur
Delhi  99530 vip 56974  Genuine Escort Service Call Girls in MasudpurDelhi  99530 vip 56974  Genuine Escort Service Call Girls in Masudpur
Delhi 99530 vip 56974 Genuine Escort Service Call Girls in Masudpur
 
Vip Call Girls Tilak Nagar ➡️ Delhi ➡️ 9999965857 No Advance 24HRS Live
Vip Call Girls Tilak Nagar ➡️ Delhi ➡️ 9999965857 No Advance 24HRS LiveVip Call Girls Tilak Nagar ➡️ Delhi ➡️ 9999965857 No Advance 24HRS Live
Vip Call Girls Tilak Nagar ➡️ Delhi ➡️ 9999965857 No Advance 24HRS Live
 
Night 7k Call Girls Atta Market Escorts Call Me: 8448380779
Night 7k Call Girls Atta Market Escorts Call Me: 8448380779Night 7k Call Girls Atta Market Escorts Call Me: 8448380779
Night 7k Call Girls Atta Market Escorts Call Me: 8448380779
 
VIP Chandigarh Call Girls Service 7001035870 Enjoy Call Girls With Our Escorts
VIP Chandigarh Call Girls Service 7001035870 Enjoy Call Girls With Our EscortsVIP Chandigarh Call Girls Service 7001035870 Enjoy Call Girls With Our Escorts
VIP Chandigarh Call Girls Service 7001035870 Enjoy Call Girls With Our Escorts
 
Vellore Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Vellore Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort ServiceVellore Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Vellore Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
 
Film show post-production powerpoint for site
Film show post-production powerpoint for siteFilm show post-production powerpoint for site
Film show post-production powerpoint for site
 
Night 7k Call Girls Noida Sector 120 Call Me: 8448380779
Night 7k Call Girls Noida Sector 120 Call Me: 8448380779Night 7k Call Girls Noida Sector 120 Call Me: 8448380779
Night 7k Call Girls Noida Sector 120 Call Me: 8448380779
 
Call Girls In Gurgaon Dlf pHACE 2 Women Delhi ncr
Call Girls In Gurgaon Dlf pHACE 2 Women Delhi ncrCall Girls In Gurgaon Dlf pHACE 2 Women Delhi ncr
Call Girls In Gurgaon Dlf pHACE 2 Women Delhi ncr
 

Enplug Social Media Signage- Toyota Case Study

  • 1. 65% Increase in Instagram Impressions over 60 days 14% Increase in Twitter Posts over 60 days 33% Increase in Yelp Reviews over 90 days GOAL: Elevate the car buying experience by making it more exciting and relationship-driven. Leverage social media to increase brand exposure, word-of-mouth buzz and automobile sales. SOLUTION: Promote and display Culver City Toyota’s social media handles and hashtags through Enplug Social Media Displays “We had a record breaking month in new & used car sales. Enplug not only helped our sales, but other dealerships even noticed all of our social media activity & see our store as a happy & cool place to be." Ray Dulay, Culver City Toyota Sales Manager
  • 2. SOCIAL UPLIFT BREAKDOWN PLATFORMS MEASURED: TIME FRAME: 60-90 Days Before & After VERTICAL: Automotive WHAT IS ENPLUG? Enplug’s Plug n’ Play device turns any digital display into an interactive and real-time marketing tool for businesses. Customers can post on Twitter, Instagram, Facebook, Yelp, and Swarm to instantly appear on the live social media display. Pre-Enplug Post-Enplug “If there were a scorecard, we’re winning in USER GENERATED CONTENT Steven Ramos @ickythump_iii Steven Ramos I just wanna see my tweet on the tv #culvercitytoyota Jillian Barberie @askjillian My Man Ephraim of #culvercitytoyota will hook you up!!! #2014Prius @ickythump_iii Guess who has a new ride? Came in for oil change, and we leave with a new car! #newride #LA #culvercitytoyota Total Yelp Posts 90 Days 40 53 96 112 47 293 Total Twitter Posts 60 Days Total Instagram Posts 60 Days social media. Everyone, even the skeptics are really getting into it. It’s blowing up here." Ephraim Barcelo, Culver City Toyota GM Dustin Intarachot @dusto18 My new ride! #tundra #trd #culvercitytoyota #trdtundra #4x4 DISPLAY LOCATION: Showroom (x3) Service (x3) Waiting (x1) Total Displays: 7