Enplug's Social Media Display device allows businesses to turn any TV, display, or projector into a live stream of their social media (via HDMI). Customers can post using the businesses @handle or #hashtag to instantly appear on the live screen. Businesses can stream a live Twitter wall, Instagram wall, Facebook feed, Yelp feed, and more.
1. 65%
Increase in Instagram Impressions
over 60 days
14%
Increase in Twitter Posts
over 60 days
33%
Increase in Yelp Reviews
over 90 days
GOAL:
Elevate the car buying experience by making
it more exciting and relationship-driven.
Leverage social media to increase brand
exposure, word-of-mouth buzz and
automobile sales.
SOLUTION:
Promote and display Culver City Toyota’s
social media handles and hashtags through
Enplug Social Media Displays
“We had a record breaking month in new & used car sales. Enplug not only
helped our sales, but other dealerships even noticed all of our social media
activity & see our store as a happy & cool place to be." Ray Dulay, Culver City Toyota Sales Manager
2. SOCIAL UPLIFT BREAKDOWN
PLATFORMS MEASURED:
TIME FRAME:
60-90 Days Before & After
VERTICAL:
Automotive
WHAT IS ENPLUG?
Enplug’s Plug n’ Play device
turns any digital display into an
interactive and real-time
marketing tool for businesses.
Customers can post on Twitter,
Instagram, Facebook, Yelp, and
Swarm to instantly appear on
the live social media display.
Pre-Enplug
Post-Enplug “If there were a scorecard, we’re winning in
USER GENERATED CONTENT
Steven Ramos @ickythump_iii Steven Ramos
I just wanna see my tweet on the tv
#culvercitytoyota
Jillian Barberie @askjillian
My Man Ephraim of #culvercitytoyota
will hook you up!!! #2014Prius
@ickythump_iii
Guess who has a
new ride? Came in
for oil change, and
we leave with a new
car! #newride #LA
#culvercitytoyota
Total Yelp Posts
90 Days
40
53
96
112
47
293
Total Twitter Posts
60 Days
Total Instagram Posts
60 Days
social media. Everyone, even the skeptics are
really getting into it. It’s blowing up here."
Ephraim Barcelo, Culver City Toyota GM
Dustin Intarachot
@dusto18
My new ride!
#tundra #trd
#culvercitytoyota
#trdtundra #4x4
DISPLAY LOCATION:
Showroom (x3)
Service (x3)
Waiting (x1)
Total Displays: 7