1. Online Marketing Strategy
Templates
1

2. Personas – B2C
Name
Ryan Craine
Kathryn Downey
Personal
- Age
- Gender
- Education
Ryan
-18
-Male
None
-Kathryn Downey
-40
-female
- Southern Alberta Institute of
Technology
Family
- Spouse
- Children
- Relatives
-no wife
-0 Children
-A Brother and sisters
-
Work
- Job
- Income
- Why
-
- Collabor8 business services
canada
- Docs for Docs Research Services
Head of Ryan design
Income: Around $2000/month
Husband
2 Children
- -income: unknown
Live
- Where
- How long
- Why there
-Calgary, AB
-18 years
- Home city
-Calgary,AB
-30 years
2

3. Targets/ Ryan design
Month:
Sales:
Number closed
Average sale $
Total revenue $
Conversion rate (sale/prospects)
Prospects:
Total prospects needed
Jan
Conversion rate (prospects/visits)
Visitors:
Total visitors needed
From search engine optimization
1%
From paid ads
From social media
From networking
From traditional advertising
Conversion rate (visits/impressions)
Impressions:
Total impressions needed
From search engine optimization
From paid ads
From social media
From networking
From traditional advertising
2
$1000
$2000
30%
6
600
200
100
50
250
0.1%
60000
10000
20000
30000
1000
3

4. Marketing Calendar
Marketing Idea
Post to blog
Send out tweets
Engage with other on Twitter
Facebook updates
LinkedIn updates
LinkedIn group discussions
LinkedIn Answers
Video on YouTube
Pin to Pinterest
Photos on Flickr
Slides on Slideshare
Comment on blogs
Publish eNewletter
Market an event
Market a community event
Add SEO keywords
Manage AdWords Campaign
Attend networking functions
Write reviews on Google Places
Write reviews on other sites
Review Google Analytics
Review KPIs
Publish a press release
Host a workshop
Host a conference
Sponsor an event
Update online citations
Give away Xmas gifts
Daily
Weekly
Monthly
Quarterly
Semi Annual
Annual
4x
5x
5x
2x
2x
1x
1x
1x
3x
2x
3x
1x
3x
3x
3x
3x
3x
2x
4x
2x
2x
2x
2x
2x
2x
1x
1x
4

5. Hub & Spoke Model
Twitter
Facebook
Facebook
Ads
WordPress
Way to
market
foursquare
pinterest
SEO
LinkedIn
5

6. Marketing Budget
Marketing Idea
Daily
Weekly
Monthly
Quarterly
Semi
Annual
Annual
Facebook
$ 10
Twitter
$15
SEO
$20
$15
WordPress
foursquare
$ 10
pinterest
$12
Facebook Ads
$20
LinkedIn
$0
6