2016 Media Kit for BLR's Environmental, Health & Safety

| EHS
2016 MEDIA KIT
Connecting you with EHS executives through innovative advertising and lead generation

| EHS 2016 Media Kit
Authoritative Content.
Targeted Audience.
EHS is one of BLR Media’s strongest markets and with 35 years in
the business, our expertise and customer loyalty run deep. For EHS
decision makers, we provide forward-looking solutions through
Web subscriptions, webinars, traditional guidance books, and
other critical resources. And for our media partners, we provide an
unparalleled opportunity to tap into this burgeoning market through
advertising solutions crafted around your specific brand messaging
and marketing goals. Talk to our team today about customizing a
campaign to gain the competitive edge.
Ryan Vincent Sales Manager rvincent@blr.com 800-727-5257, Ext. 2237
BLR Media’s EHS Vertical Covers:
1Media Site
3eNewsletters
1Magazine

EHS is a competitive arena.
If you want to stand out,
you need to advertise smart.
Title: Safety Director
Co. size: 5,000+
Industry: Construction
Title: Safety Manager
Co. size: 1,000 – 5,000
Industry: Manufacturing
Reputable name in
the industry
Award-winning
premium content
Engaged audience
PrintDigital
Events
Reach Active Engaged Subscribers:

Brand Trust
Our readers trust our timely, relevant, and accurate content to
help them stay on the right side of the law, keep up to date with
technology, and reach their full career potential.
Vendors benefit from the trusted reputation of our brands. BLR
Media publications place vendor brand messaging alongside
original, quality content for organic promotion and maximum
exposure to the target audience.
News + Education + Research
Having a presence on BLR Media’s network means your brand’s content will be perceived as expert quality in its field. Our offerings provide the opportunity to reach
professionals through multiple content platforms.
What Separates BLR Media
While our competitors struggle with lack of focus, we distinguish
our publications with superior content in niche verticals.
NEWS
Our editors and experts address the
most important news and trends to
engage our audience.
EDUCATION
Live events, webcasts, and roundtables
help professionals address their latest
challenges and advance their careers.
RESEARCH
Our best practice reports and sponsored surveys
provide industry and topic-specific research across
numerous verticals and specialties.

EHS Market Overview
Market to today’s environmental, health, and safety management
professionals with a trusted brand in compliance. Our readers are
decision makers and buyers actively looking for the latest news,
information, and solutions to their EHS needs.
EHS Market Geographic Breakdown
75 %
16%
United States
+137k
Opt-in e-newsletter
subscribers
42kMonthly site
impressions
40%Open up to two
e-newsletters
per week
3xAverage site visitor
returns three times
per month
EHS Market Breakdown
Natural Resources
43%: Oil And Gas Extraction
31%: Agriculture/Forestry/Fishing
26%: Mining
Transportation, Utilities
1000 - 4999 Natural
Resources
Manufacturing
and Construction
Services
and Trade
Government
and Public
Administration
Other
Manufacturing and Construction
0%: Clothing And Textiles
1%: Wood Products
1%: Paper
1%: Printing
0%: Shoes And Leather
37%: Construction
25%: Other Manufacturing
16%: Food/Beverage/Tobacco
3%: Petroleum Refining And Related Industries
9%: Chemicals And Pharmaceuticals
1%: Computers And Electronics
4%: Automotive And Transportation Equipment
Transportation, Utilities
26%: Electric/Gas/Sanitary Services
28%: Other
6%: Air Transport
20%: Railroads
12%: Trucking And Freight
3%: Ground Passenger Transit
6%: Communications
Services and Trade
10%: Wholesale Trade
5%: Retail Trade
0%: Media And Information
0%: Software And Internet
8%: Finance/Insurance/Real Estate
16%: Consulting
2%: Legal Services
15%: Education
22%: Health Care
1%: Warehouses
1%: Arts/Entertainment/Recreation
3%: Hotels/Restaurants/Hospitality
1%: Transportation
10%: Other Services
5%: Social Services
Government and Public Administration
72%: General Government
26%: Public Order / Safety
2%: Social Services

EHS Daily Advisor
EHS Daily Advisor
With over 137,000 readers opted in, this daily newsletter is designed
specifically for EHS professionals and is packed with the latest news,
industry information, and expert advice on safety and environmental
regulations.
EHS Daily Advisor features slideshows, videos, research, infographics
and more.
Job Level
34%
Mid-Level and Entry
32%
Manager Level
14%
Director Level
9%
Senior Management
6%
VP Level
5%
C-Level
Company Size
Our EHS Decision Makers
Safety Manager
Safety Director
Industrial Hygienist
Safety Engineer
VP of Safety
Industrial Production Manager
Compliance Officer
Environmental Manager
Environmental Planner
Occupational Health & Safety
Specialist
Industrial Safety & Health Engineer
Pollution Control Engineer
Plant Engineer
Environmental Engineer
Director of EHS
100-249
250-499
500-999
1000 - 4999 1-49
50-99
5000+

EHS Daily Advisor Website Opportunities
Website Traffic
42k
Monthly Page
Views
20k
Monthly Unique
Visitors
LEADERBOARD AD
728x90
50 KB
SKYSCRAPER AD
160x600
50 KB
WELCOME AD
550x480
200 KB
TEXT SPONSORSHIPS
Thumbnail image
Character Limit: 80
HALF PAGE AD
300x600
50 KB
BUTTON AD
220x90
25 KB
Website Placements

EHS Daily Advisor E-Newsletter Opportunities
E-Newsletter Readership
137k
Subscriber Base
6
Issues Mailed
Per Week
E-Newsletter Placements
LEADERBOARD AD
728x90
50 KB
SKYSCRAPER AD
160x600
50 KB
SPONSORSHIP
Text/Image
Size NA
MEDIUM RECTANGLE
300x250 pixels
50 KB

Enviro and Safety specific Publications
34k
Subscriber Base
1
Issues Mailed
Per Week
Enviro in 5
LEADERBOARD AD
728x90
50 KB
MEDIUM
RECTANGLE
300x250 pixels
50 KB
120k
Subscriber Base
1
Issues Mailed
Per Week
Safety in 5
LEADERBOARD AD
728x90
50 KB
MEDIUM
RECTANGLE
300x250 pixels
50 KB

Marketing Opportunities
Position your brand in front of one of the largest networks of EHS decision makers. Our engaged employers know that they
can count on our curated content to help them make important purchasing decisions.
Build your campaign using the efforts below to get access to buyers and start generating immediate, measurable results.
Branding Research
Digital Display Ads
& Web Resource
Center
Survey Sponsorships
Events
Lead
Generation
E-Newsletter
Sponsorships
Custom Research
List
Targeting
Sponsored
Webcasts
Best Practices
Custom Newsletter
Edition & Exhibitor
Showcase
Sponsored Content
Third-Party
Party Email
Deploys
BLR Safety
Summit
Custom CPL
Campaigns
Safety Decisions
Magazine
Infographics

Custom E-Newsletter Special Edition
Create a custom special edition newsletter—and exclusively promote your
brand to our subscribers. A custom newsletter gives you the opportunity
to drive traffic to your website, promote upcoming events, and market your
custom assets to our audience.
Set your brand apart with:
• 3 banner ad positions
• 3–5 promotion slots with whitepaper content
• A onetime send to the following list:
• EHS Daily Advisor (137,000 subscribers)

EHS Daily Advisor Exhibitor Showcase
The EHS Daily Advisor Newsletter by BLR delivers high quality, relevant compliance content
focused on the concerns of top-tier Safety Professionals. These decision makers have trusted our
resources for over 30 years, providing you with an unparalleled opportunity to put your products
in front of your target audience.
Perfect For:
• Driving Show traffic to your booth
• Tradeshow Promotions
• New Product Launches
• Driving Web Traffic
Audience Reach:
• 137,000 Opt-in Subscribers
• Safety Director, Safety Manager, Safety Supervisor, Industrial Hygienist, Safety End Users
40-50 word product description, logo, image, and dedicated URL link to your product
Placement in the EHS Daily Advisor email newsletter for a minimum of 24 daily
insertions (1 month)
PLUS: An exclusive dedicated email send 1 week before the tradeshow featuring your
showcase ad.
Program available for ASSE Safety 2016 and NSC Congress and Expo 2016.
Includes

EHS Daily Advisor Resource Center
The new Resource Center on the EHS Daily Advisor offers an all-in-one solution for marketers—
content marketing, branding, and premium positioning.
Resource Centers allow you to deliver valuable information and engage buyers looking for
environmental, health and safety products every time they visit the EHS Daily Advisor website
and E-Newsletter.
Resource Center includes:
• Your own topic specific web page
• List up to 4 Assets (i.e.: white paper, infographic)
• Leaderboard, Skyscraper and Medium Rectangle ads
• Slider ad on Homepage
• 6-month posting
• Drive traffic and associate your brand with a specific Best Practice Safety Topic
Slips, Trips and Falls
Confined Space
Gas Detection
PPE
Driving Awareness
Heat Stress
Behavioral Safety
Combustible Dust
Chemical Safety
Emergency Response
Forklifts
Protective Apparel
GHS
Ergonomics
Fire Safety
Training
Employee Monitoring
Lock Out/Tag Out
Enforcement
Hand Protection
Risk Management
Protective Fabrics
Industrial Hygiene
Hazard Communication
Available Topics

Best PracticeWhite Paper
Sponsorship
Our Best Practice White Paper Series is the turnkey lead generation
tool that promotes your brand and boosts your sales.
Reserve the topic of greatest interest to your target market—and
benefit from 100% of generated sales leads. You’ll receive a high volume
of leads during your month-long feature.
Since the program began in 2013, thousands of EHS professionals have
downloaded one or more of Best Practices in EHS Management reports.
Receive a minimum of 500 leads and as many as 2,000 on your
topic of choice.
OSHA/ANSI Safety Sign Systems
Personal Protective Equipment
Combustible Dust
Confined Spaces in the Workplace
Lockout/Tagout for Hazardous
Energy
Ensuring Accurate Hazardous Gas
Detection
Safety Monitoring of Lone and
Remote Workers
Best Practices in Electrical Safety
and Arc Flash
Targeted E-mail Blasts
E-newsletter editorial features
Daily Advisor Homepage Slider
Website Contextual Units
Daily Advisor Research Sections
Social Media
E-newsletter Special Edition
Available Promotion ChannelsPast Best Practice Topics

Sponsored Webcasts
Position your webcast content in front of our large network of active,
engaged subscribers. Simply provide your speaker, slides, and topic of
interest, and our award-winning team will take care of producing and
promoting the event.
Don’t have a speaker? No problem. We’ll source a speaker from our network of
experts. We accommodate both live and prerecorded presentations.
You’ll receive all leads generated from the webcast. A minimum of 400 registrants
is guaranteed.
Sponsorship Includes:
• An e-mail invitation to our readership of EHS professionals
• Positioning in the Daily Advisor serving the target audience
• Reminder e-mails to registrants, as appropriate
• Post event e-mail follow-up with registrants to point them toward the on-
demand webcast
• Full contact information for all registrants
• A highlighted list of webcast attendees
• Branding in all promotional materials, as well as during the webcast
GHS
Chemical Compliance
OSHA/ANSI Safety Sign
Systems
Multi-Committee Based
Safety
Heat Illness & Stress
Electrical Safety (NFPA 70E)
Combustible Dust
Past Webcast Topics
Registrants represent an audience of senior level professionals
comprised of the following titles:
CEO/CFO/CIO
General Manager
Safety Senior Associate
Safety Executive
Safety Manager
Safety Supervisor
Environmental Executive
Environmental Manager
Environmental Supervisor
Training Executive
Training Manager
“A lot of information given in a brief time
frame [and] the handouts were perfect as
we could go through and make notes to
refer back to within our group.”
—K. Drury

Third-Party Emails
Reach prospects by geographic location, company size,
industry, job title, or other filters. BLR Media can help you
target the right audience for your product message.
Company Size
Target prospects in company sizes ranging from 5 and less
to 5,000 or more.
Job Title/Level
Target job level or function to reach key decision makers.
Segment by individual titles or at manager, director, senior
executive, or C-level.
Geographic Location
BLR Media can deliver your message by country, geographic
region, U.S. state, and more.
Target Industry
BLR Media can segment by one or more industry sectors.
Our topic-specific publications allow you to directly engage
your intended audience.
Topic Relevancy
Our structure supports topic-specific messaging across a
range of markets and verticals.
Engagement Preference
BLR Media can deliver your message through sponsored
webcasts and events, opt-in e-newsletters, sponsored
research, websites, and more. Gain direct access to
prospects through single or multiple channels.

Sponsored Research Reports
Market research, content development, and branding
EHS Daily Advisor Sponsored Research
Mine critical industry data by surveying our EHS Daily Advisor subscribers
about key strategic issues.
Utilize BLR Media resources to leverage data and analysis to help build your
brand and craft a market dialogue about your solutions.
We offer something other custom publishing companies can’t: the trusted BLR
Media brand. Our EHS Daily Advisor audience includes more than 137,000 EHS
professionals and C-level decision-makers.
How It Works
• You choose a topic from our research calendar.
• 2016 topics include:
Lockout/Tagout (LOTO)
Safety Training
OSHA’s Top 10
Personal Protective Equipment (PPE)
• Collaborate with the BLR Media team on survey design and questions.
• Results are presented in a 65-page digital and print report to include in-
depth data analysis.
• Generate lead volume by adding a webinar to your package, and utilize the
expertise of our EHS experts.
• A minimum of 500 leads is guaranteed for the report; a minimum of 400
leads is guaranteed for the webinar.
Research Benefits
• Co-branded survey on sponsor selected topic
• 4-color ad within print and digital report
• Permanent online hosting of co-branded report
• 100 print copies delivered to sponsor
• Promotional e-blast to EHS Daily Advisor audience
• Press release of results including sponsor logo
• Report promoted in e-newsletters and through 90-day run-of-site banners

Safety Decisions Magazine
Safety Decisions offers a fresh look at the strategic issues that
challenge safety executives in today’s ever-changing business arena.
This quarterly publication provides upper level professionals with the in-
depth coverage they need to make decisions about key issues. Regular
columns include: day to day issues in safety, professional profiles, safety
strategy, and practical tips.
Available in digital and print
SafetyDecisionsMagazine.comFall/Winter 2015
BEYOND COMPLIANCE: GIVING SAFETY A COMMON LANGUAGE p30
FastenYourSeatbelt—
PossibleHazComTurbulence
Aheadp18
OSHA’s New
HazCom Standard: Are
You Feeling the Harmony?
p12
Workplace
Violence:
It Happens Nearly
2 Million Times a Year
p36
Appearance-
Based
Safety
p28
Survey—
High-Tech
Safety
p40
137k
Digital Circulation
20kPrint Circulation
Issue Highlights:
• Dynamic graphics and
illustrations
• Multiple sponsored
content and custom
opportunities available
• Interactive video, links,
and digital-only features
Past issue features include:
• PPE and FR Garments
• Temporary Worker Safety
• Mobile Safety Compliance
• Fall Protection
• Safety Labels
• Welding Fume Control

Sponsored Surveys
Harness the power of 137,000 EHS professionals to gain
insight into the latest trends in your market—and then
benefit from the leads generated by the survey results. This
highly engaging content features built-in press coverage
and is regularly picked up by EHS bloggers and industry
experts.
Ready to get started? Our editorial team will do the legwork for
you. We’ll develop relevant survey questions and brand the survey
to your needs. You have the option of adding custom questions
relevant to your target market. Once the survey is complete,
we’ll generate a custom research report and send you 100% of
generated sales leads.
For even more engagement, ask about our custom infographics.
We’ll bring our design team on board to create an original visual
graphic of the survey results branded with your logo.
Sponsorship Includes:
• Logo on e-blast
• Logo on online survey
• Logo on survey results research report
• 30-word company description at end of research report
• Press release of survey results, mentioning your sponsorship
• 12-month posting in Research Library Archive

Cost Per Lead
White Paper Lead Generation
Whether you’re targeting a broad audience of EHS professionals or a
niche group of managers within your target industry, our CPL program
will identify the prospects you need. Subscribers that download content
on our EHS network are qualified decision makers at top-level companies.
Our popular white papers, sponsored research, and e-books receive thousands
of downloads a week. Position your assets on our EHS network and receive
sales-ready leads in real time.
Looking to set your brand apart? We can custom-design a landing page
exclusively for any or all of your assets, including a logo, company colors,
and an extended description.
Company Size
Job Title
Job Level/Responsibility
Industry
State or Region
Your Custom Question
Common Segmentation Selections
White Papers
E-Books
Case Studies
Research
Interviews
Templates
Calculators
Successful Lead Generation Assets
Targeted E-mail Blasts
Website Banner Ads
E-newsletter placements
Website Contextual Units
Daily Advisor Research Sections
Social Media
Available Promotion Channels

Safety Decisions Magazine 2016 Editorial Calendar
MONTH TOPIC DESCRIPTION
AD
CLOSE
ISSUE LAUNCH
JANUARY/
FEBRUARY/
MARCH
Lockout/Tagout
(LOTO)
Amputations, crushes, electrocutions—all can be prevented with specific practices
and procedures to safeguard employees from the unexpected start-up of machinery or
equipment. Ensure your lockout/tagout program and training are on point.
12/1/2015 JANUARY (Winter/
Spring Issue)
APRIL/
MAY/
JUNE
Safety Training From the construction site to the office environment, employee safety training must be a
top priority. How are companies finding success with their safety training today? Whether
it’s a toolbox talk or a classroom session, make your message engaging and effective.
3/1/2016 APRIL (Spring/Summer
Issue)
JULY/
AUGUST/
SEPTEMBER
OSHA’s Top 10 It’s that time of year again—and we’ve got everything you need to know about OSHA’s top
10 most cited violations. See what the latest list can teach safety professionals, including
best practices and tips for avoiding these most common hazards.
6/1/2016 JULY (Summer/Fall
Issue)
OCTOBER/
NOVEMBER/
DECEMBER
Personal Protective
Equipment (PPE)
Threats to employee safety are an everyday occurrence—and PPE is a vital line of defense.
We take a look at some of the latest innovations in protective equipment, as well as
common sense advice for proper distribution and training for workers.
9/1/2016 OCTOBER (Fall/Winter
Issue)

2016 Media Kit for BLR's Environmental, Health & Safety

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2016 Media Kit for BLR's Environmental, Health & Safety