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English CEO Seminar Day 1: August 22nd, 2011 Topic: Elevator Pitch, Investor Concerns Ryan Huddleston

Seminar Curriculum 5 Part English Seminar Part 1: 8/22/11 Part 2: 8/29/11 Part 3: 9/05/11 Part 4: 9/19/11 Part 5: 9/26/11 Class Hours: 7:00-9:00pm Location:Nulikum Square Ryan Huddleston

Introduction Ryan Huddleston From Tennessee, United States Been in Korea 1 and a half years Majored in Economics and International Business Ryan Huddleston

Seminar Focus Elevator Pitch Presenting Effectively to Venture Capitalists Learning Cultural Differences Increased Ability to Freely Talk in English Ryan Huddleston

Day 1 Focus Definition of an Elevator Pitch What do Investors Care About? Examples of Effective Elevator Pitches Why is this important to you? Ryan Huddleston

What is an Elevator Pitch? ,[object Object]

Within the time you are on the elevator (Maximum - 2 minutes) ,[object Object],Ryan Huddleston

Getting Started Describe your business in one sentence! Ex. Facebook: We are an internet based, social networking service ,[object Object],_________________________________________ Ryan Huddleston

What do VC’s Care About? ,[object Object],문제점 해결방안 사업모델 핵심역량(근원적 비법) 마케팅과 판매경력 경쟁사 구도 경영진 향후 계획 과거와 현 상태 종합적인 분석 VC’s care about: Problem Your solution Business Model Underlying technology Marketing and sales Competition Team Projections and Milestones Status and Timeline Summary and Call to Action Ryan Huddleston

Elevator Pitch를 할때 꼭 명심해야 할 사항? 1. What is your Product or Service? ,[object Object],2. Who is in your Market? ,[object Object],3. What is your Revenue Model? ,[object Object],Ryan Huddleston

Elevator Pitch를 할때 꼭 명심해야 할 사항? 4. Who is behind the company? ,[object Object],5. What is you Competitive Advantage? ,[object Object],Ryan Huddleston

2010: 800% growth, $112 mil. Inv.Yourself Company Team Market Advantage Profits Conclusion Description: We are a global online marketplace allowing anyone to rent out extra space. Ryan Huddleston

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IR CEO English Seminar Day 1 notes version

1. English CEO Seminar Day 1: August 22nd, 2011 Topic: Elevator Pitch, Investor Concerns Ryan Huddleston

2. Seminar Curriculum 5 Part English Seminar Part 1: 8/22/11 Part 2: 8/29/11 Part 3: 9/05/11 Part 4: 9/19/11 Part 5: 9/26/11 Class Hours: 7:00-9:00pm Location:Nulikum Square Ryan Huddleston

3. Introduction Ryan Huddleston From Tennessee, United States Been in Korea 1 and a half years Majored in Economics and International Business Ryan Huddleston

4. Seminar Focus Elevator Pitch Presenting Effectively to Venture Capitalists Learning Cultural Differences Increased Ability to Freely Talk in English Ryan Huddleston

5. Day 1 Focus Definition of an Elevator Pitch What do Investors Care About? Examples of Effective Elevator Pitches Why is this important to you? Ryan Huddleston

10.

11.

12.

13. Matches finders with seekers

14. Two, conference: offered rooms

15. Travelers, Renters

16. Design, Variety, Security

17. 2010: $10 mil, value: $1.3 billion

18. 2010: 800% growth, $112 mil. Inv.Yourself Company Team Market Advantage Profits Conclusion Description: We are a global online marketplace allowing anyone to rent out extra space. Ryan Huddleston

19. Example: SONGZA Ryan Huddleston

20. Preparing an Elevator Pitch Elevator Pitch should: Be Simple and Short Avoid Jargon (전문용어) Be Organized and Direct Be Greed Provoking Be Convincing Make a Story, Make Sense Sell a part of your company, not your product Be Reward Oriented, not Accomplishment “Be clear, be brief, be seated” Ryan Huddleston

21. Preparing an Elevator Pitch You have Two Options: Be Comfortable = Seemingly Structured and Natural Mostly Memorized = Structured and Seemingly Natural Ryan Huddleston

22. Purpose of an Elevator Pitch? Make sure you stand out So they remember your Company. Emphasize your competitive advantage. Do NOT overstate your strengths Sell your company and passion. Ryan Huddleston

23. Example Elevator Pitch Company: Ning What is Ning? Let’s Deconstruct… Ryan Huddleston

24. More Examples: Kongregate Ryan Huddleston

25.

26.

27. Investor point of view

28. Presenting Effectively

29. IR TimelineRyan Huddleston

IR CEO English Seminar Day 1 notes version

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