5. Analysing the Ad. Same clothes which will be recognised in video. Clear Background Niagara Engraved Font Main Character in video
6. But why have I chosen to do this?? First of all, I knew that I didn’t want to make my Digi Pak and Advert that coherent because I wanted to be more creative with the ideas that I had. However, there had to be some sort of link between them or else none of it would make sense. My audience would think that all 3 three of them are on their own and not together in the slightest. For my Advert I have decided to go simple and just use and image of the performer as a background. This is to connote at it is all about him and no-one else. Also behind him is just a plain white background, which also connotes loneliness and isolation just as he is in the video. This is how the Advert is coherent to the music video, for they both have shared qualities. This is the home style.
7. Analysing the Digi Shows a journey through the album. Forest background. Mirror/Wave effect. Harrington Font.
8. Why did I do this as well?? The only coherency in the my Digi Pak is that there is a journey through the Digi Pak and there is a journey that the performer takes in the music video. The reason why there isn’t much similarity is because I didn’t want all my work to look the same and I wanted to be more creative with the ideas I had. So I decided to have a contrast of the city to nature to have a surprising impact on the audience member.
9. Marketing The 3 of the 4 P’s: Price- The Price I have chosen is £8.99. The reason why I have chosen this price is because although he band is indie and as seen by my audience feedback, it is available for a wide range of listeners. Promotion- The way in which I would promote this band would be through the use of my advert being a poster and on TV. The reason why chose TV and a poster is because those are the two ways my audience is most likely to see the advert and pay attention to it. Place- The place where I would distribute the digi pak would be high street shops like HMV. The reason why is because this is the kind of shop my audience would go to. Also I would use the iTunes for the people who prefer downloading to the hard copies.
