2. Who are S3?
The Connected Consumer Technology™ Company
Brief Statistics
Founded in 1986
260+ Employees
6 Design Centres Globally
IC Design, IP Licensing,
Embedded Software Development
Consumer Electronics Focus
3. Agenda
• Industry Background
• Purpose of a Fabless company
• The Standing Army problem
• Outsourcing
• Licensing in
• Licensing out
• Software
• Suggestions for Innovation
4. Industry Background
• 1947: 1st transistor
• 1958: 1st IC
• Industry is in a maturing stage
• No longer 17% average growth
• Consolidation / re-structuring
Source: stochastix.wordpress.com
5. Fabless is a ‘long-term’ play
• To play requires ‘long-term’ ability
• It can take 8 years to get to profits
• It can be an expensive journey
Source: flickr
9. What makes up a “Business”
• The ‘IC design’ is only
the tip of the iceberg
Product Development *
Market Opportunity
The Business Structure
Channel & support *
Quality & Manufacturing *
Source: Sean Millar * Outsource
26. Software
Software can account for 80% of the development cost
Software is an integral part of the system
• Good HW alone is not good enough
• Total system design must be considered
Without good software your ICs won’t be designed in
• Must ensure that this software is built and supported correctly
Multi-core
• Diminishing returns from increasing
clock speed
• Enables multiple wireless stacks,
richer applications etc.
• Homogeneous and Heterogeneous
processors
• How to program these???
38. Acknowledgements
Bernardo Henriques, Bob Tait,
Sean Millar, Brendan Farley,
Donnacha O’Riordan,
Conor O’Donoghue,
John O’Sullivan,
Noel O’Riordan,
Fiona D’Arcy,
Mark Barry,
and many
others
in S3