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1. STARTEGIC
M
ANAGEM
ENT
PROCESS OF
DELL COM
PANY
PRESENTED BY:
RUBY JHA

2. 1 INTRODUCTION
• The word strategy comes from a Greek word
“strateos” means general thing.
• Mission statement describes what the organization is
now, what it wants to become and how you are going
to achieve it. Vision statement states “what do we
want to be”.
• Dell Company thinking that strategic provides the
foundation of the strategic management. By
providing an insight into the forces behind the intense
competition, by developing a sustaining competitive
advantage based on organization core competency. It
can be broadly divided into three phases:
Phase 1: Strategic Formulation
Phase 2: Strategic Implementation
Phase 3 : Strategic Evaluation And Control

3. PURPOSE OF THE STUDY:-
• The basic purpose behind the study was
to get detailed knowledge about the
Strategic Management of Dell
Company. The study was basically
aimed to know more about the
Introduction, History, Key towards
strategic planning, Strategic
Formulation, Strategic Implementation
and Strategic Evaluation And Control of
Dell Company.

4. OBJECTIVES OF THE STUDY:-
• To study about Strategic Management of Dell
Company.
• To study about process of Dell Company.
• To study about Key towards strategic planning
Dell Company.
• To study about Tools of strategy evaluation.
• To study about challenges and importance of
strategic management.
• To study about the various stages of strategic
management.

5. RESEARCH METHODOLOGY
• Primary DATA
• SECONDARY DATA
• SWOT Analysis of Dell Computer

6. INTRODUCTION OF DELL
COMPANY
• Founded in 1984 by Michael Dell. No.1 PC provider in
the U.S. and No.2worldwide. Based in Round Rock,
Texas. Employs more than 82,700 people worldwide.
Grew during the 1980s and 1990s to become a brand.
Direct Business Model is the foundation for Dell’s
business. Dell maintains a consistent focus on offering
the best value and customer. Dell is a trusted
technology innovator with a diversified, comprehensive
IT portfolio. Dell is a global company committed to its
customers and employees.

7. HISTORY OF DELL COMPANY
• In 1996, Dell began selling computers via its web
site. Introduced the 316LT, the company’s first
notebook computer in 1989. Joined the top-five
computer system makers worldwide in 1993.
Earning appr. $1 million per day 7 months after the
launch of dell.com in 1996 Introduced E-Support,
an online tool to provide technical support to
customers1999. 1999, Dell overtook Compaq to
become the largest seller of personal computers in
the US. 2007, Dell set a goal of becoming the
greenest technology company on Earth for the long
term. The company launched a zero-carbon
initiative. For the first time, Dell achieves No. 1
ranking in global market share in 2001. 2003,
name was changed to "Dell Inc."‡ 2006, Dell
purchased the computer hardware manufacturer
Alienware. January 2007, started a turnaround plan
that promises to yield $3 billion in annual savings
over the next three years.

8. STRATEGY OF DELL COMPANY
• To do business with its customers one on one through the
phone and internet. In doing so, Dell will meet its customers
expectations of:-
• Highest quality.
• Leading technology.
• Competitive pricing.
• Individual and company’s accountability.
• Best in class service and support.
• Flexible customer capacity.
• Financial stability.
•
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9. RECOMMENDATIONS

11. CONCLUSION
• Dell computer is successful in global markets as a result
of best understanding of customers' needs and their
direct sell business model.
• Dell's environmental programs for product asset
recovery and product design for environment have
spanned more than a decade.
• The company designs and customizes products and
services to the requirements of the organizations and
individuals, and sells an extensive selection of
peripheral hardware and computing software.
• Dell is a well known name in the world that has been
very successful towards its mission.
• It has focused on customization and maintaining low
cost that has been very profitable for the company.