Social Media Basics

Social Media Basics
for you and your (youth) organisation
Stefan Rüegger, Director of Communications | SAJV • CSAJ | www.sajv.ch

Schedule
• Introduction
• Chances and Risks
• Social Networks
• Five simple rules
• Q&A

INTRODUCTION

Who am I?
Stefan Rüegger
Director of Communications
• Studying Business Communications @HWZ in Zurich
• Working with Social Media in political campaigns and
NGO since 2008

CHANCES AND RISKS

Chances
• There’s no one in between you and your
audience.
• Big potential audience – low (basic) cost.
• You can use whichever kind of content you
have at your disposal
• Feedback from your audience

Risks
“Crowding-out”

Risks
• Outdated or irrelevant content can actually
do more harm than good
• Jack of all trades and master of none
• High effort, small “return on investment”
• Too high expectations...

SOCIAL NETWORKS

Facebook
1.28 billion users
Text, photos, videos
Your profile or page is your public identity.

Facebook
A good post includes…
• … a picture
• … a link
• … no wall of text
The question: would you like and share it?

Facebook
Likes are nice…
… engagement is better.

Twitter
271 million users
140 signs
Follow, share, be relevant!

Twitter
• Choose @yourname: short and simple
• Tweet: 140 signs
• @mention: Talk to @me if you talk about me
• Reply: start a conversation
• #hashtag: set your #topic!
• Retweet: respect content and sources
• Direct messages: for the private stuff

Twitter
How do I get relevant?
• Identify your relevant set of people
• @mention people in your tweets
• Use @hashtags – if it makes sense
• Retweet interesting tweets
• Reply to others
• Share interesting content – not just your own!

YouTube
Videos
Share your videos on other social networks!

FIVE SIMPLE RULES

Rule #1
Social Media = dialogue media

Rule #2
Content is King

Rule #3
Show, don’t tell

Rule #4

Rule #5
What happens on the internet,
stays on the internet. Forever.

Questions?

Sources of images
Slide 5
http://www.mytutorialscafe.com/2013/05/8-Essential-Tips-To-Create-A-Social-Networking-Site.html
Slide 6
http://instagram.com/p/nm695/
Slide 9
http://www.intel.de/content/www/de/de/communications/internet-minute-infographic.html
Slide 14
http://www.andyjenkinsblog.com/tag/big-action-button/
Slide 20
http://www.turi2.de/2006/06/09/debatte2_0_das_kommunikative_manifest~864615/
Slide 21
http://wordpress-websitebuilder.com/content-is-not-the-only-king-of-wordpress-website-building/
Slide 22
http://www.rookiemag.com/2012/09/diy-polaroid-hanger/
Slide 23
http://quintovisual.com/2011/11/19/la-metodologia-del-visual-merchandising-kiss/
Slide 24
http://www.reposty.com/post/politics-government-embarrassing-clubbing-photos/486522694775601

Social Media Basics

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