SAP Presented at CloudExpo East 2013 Agenda: SAP HANA Cloud Platform SAP HANA Cloud Applications Partner Program SAP HANA Cloud Applications Challenge

1. Leverage the 17B Cloud Applications Market with
SAP's HANA Cloud Applications Partner Program
Aharon Weiner, SAP
June 11, 2013

2. © 2013 SAP AG. All rights reserved. 2
Software-as-a-Service market - a big opportunity growing fast
1: Market opportunity in 2013 and Market growth 2012-2016 - Source: Gartner, Forecast Overview: Public Cloud Services, Worldwide, 2011-2016, 2Q12 Update
2: 2010-2014 – Source: IDC, Goldman Sachs research estimates
0
5
10
15
20
25
30
2012 2013 2014 2015 2016
US$-Billions
Market Size: Cloud Application Services
(SaaS)
 $US 17B Market Opportunity1
 17,4% CAGR2
 4 times higher growth of
cloud applications market
compared to on-premise
applications market

3. © 2013 SAP AG. All rights reserved. 3
SAP HANA Cloud Platform

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PEOPLE CUSTOMER MONEY SUPPLIER
SAP in the Cloud
SAP HANA CLOUD PLATFORM
Application Development | Integration | Database and Analytics | Foundation
LINE OF BUSINESS CLOUD APPLICATIONS
BUSINESS NETWORK BUSINESS TO BUSINESS COLLABORATION
SOCIAL PEOPLE TO PEOPLE COLLABORATION
Cloud
Suites
Cloud
Marketplace
Business Suite NetWeaver BW
MANAGED CLOUD
Powered by SAP HANA
© 2013 SAP AG or an SAP affiliate company. All rights reserved.

5. © 2013 SAP AG. All rights reserved. 5
PEOPLE
Core HR Cloud
• Employee Central
(EC)
• EC Payroll
Performance Cloud
• Performance & Goals
• Compensation
• Succession &
Development
Learning Cloud
Recruiting Cloud
HR Analytics Cloud
• Workforce Analytics
• Workforce Planning
SAP Cloud Applications
CUSTOMER
Customer Cloud
• Cloud for Sales
• Cloud for Service
• Cloud for Marketing
• Cloud for Social
Engagement
• Social Media Analytics
by Netbase
MONEY
 Financial Cloud
• Cloud for Financials
• Cloud for Travel
• Invoice Pro (Ariba)
• Business ByDesign
• Business One Cloud
• Sales & Operations
Planning
SUPPLIER
Sourcing Cloud
• Sourcing Pro
• Discovery
• Contract Pro
• Supplier Info
Management
Procurement Cloud
• Procure to Pay Pro
• Services Procurement
• Procurement Content
Spend Analytics Cloud
• Spend Visibility
SOCIAL COLLABORATION WITH SAP JAM
BUSINESS COLLABORATION WITH THE ARIBA NETWORK
LINES OF BUSINESS CLOUD APPS
© 2013 SAP AG or an SAP affiliate company. All rights reserved.

6. © 2013 SAP AG. All rights reserved. 6
powered by SAP HANA
public cloud people customer money supplier
29 million
users
$1 billion
run rate
$460 billion
in
transactions
world’s
largest
business
network
9.8 million
SAP Jam
subscribers

7. © 2013 SAP AG. All rights reserved. 7
SAP HANA Cloud platform
SAP HANA App Services
Native HANA | Java (NW Cloud) | Portal | Mobile | Collaboration | Integration | HTML5
SAP HANA DB Services
In-Memory | Transactions | Analytics | Text | Predictive | Planning
SAP HANA Cloud
SAP HANA Cloud Infrastructure Layer
SAP Cloud | Public Cloud – SAP HANA One on AWS | Telco / Hosting Partners Cloud

8. © 2013 SAP AG. All rights reserved. 8
Standards-based development
and run-time environment
Federated identity management via the
SAP Identity Management service
Persistency service leveraging
the speed of HANA
Remotely monitored and managed apps
via a web-based account page
Scalable Document Service for
managing unstructured data
Mash-up SAP apps and 3rd party content
with the SAP HANA Cloud Portal
Connectivity service enabling seamless
integration with SAP and other systems
Built for leveraging the SAP Store
SAP HANA Cloud platform
Open, standards-based, modular services accelerate software development in the cloud
Services released for non-productive usage (beta) first before being released for productive usage. Please consult SAP for details

9. SAP HANA Cloud Applications Partner Program

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Straightforward & Cost-Effective Partner Program
Resources &
Communities
Attractive Offer at an
Attractive Price
Branding &
Support
 SAP HANA Cloud
Applications Partner
Center
 SAP Community
Network
 Free Sandbox trials
 Managed
Community
Dialogue
SAP HANA Cloud
application starter
pack
10 SAP Application
Development Users, 3 Virtual
Machines,
1GB structured RDBMS, 1
GB SAP HANA, and 10GB
unstructured, storage, 10GB
bandwidth
SAP HANA Cloud
application
certification
 Reach 230,000 SAP
customers and
millions of business
users
Program Fee*
 1.990 € p.a.
Application
Revenue Share
 15%
Certification Fee
 990€ initial/495€
recurring
Sell Through
the SAP Store
SAP-commitment to enable the ecosystem to contribute lion share of platform-based app portfolio
Standardized Partner Contract
HANA Cloud Application Development
Cooperation Agreement
* Offset against application rev shares
A High Impact, High Value Program For Our Partners
SAP HANA Cloud Applications Partner Program

11. © 2013 SAP AG. All rights reserved. 11
Selected Example Individual Marketing Opportunities with SAP
Enabling Our Partners in 2013
From Tailored Marketing to Partner Led Enablement
Partner Led Tools and Infrastructure*
SAP Joint Demand
Gen Campaigns
SAP Store Sales Letter
Campaigns
SAP Internal Field
Awareness & Promotion
Featured Partners on
SAP Social Media
eLearnings or other
Marketing Trainings
SAP Virtual Agency Access &
Marketing Service Bureaus
Marketing and
Social Best Practices
Web Content Feed
* In Progress
SAP Events or
Roadshows
Web Content
Feed

12. © 2013 SAP AG. All rights reserved. 12
SAP Store:
The Destination for Business Mobile Apps and Cloud Applications
Go-to-Market with Your Solutions
• One-stop shop for mobile business apps (on ALL
device platforms) and Cloud Applications
• Enterprise search and categorization
• Embedded in SAP go-to-market channel mix
• Reach millions of business users
• Cutting-edge demand generation activities
• Social commerce and influencer initiatives
• Key events and promotions
• Buy Now – online purchase of mobile apps –
customer discount- and system-assessment
Visit https://store.sap.com

13. SAP HANA Cloud Applications Challenge

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SAP HANA Cloud Applications Challenge
Gain the Chance to Win Big!
 Win Big:
Up to USD 10,000 for Winner1)
 Special Promotions for finalists and winner on
the SAP Store
 Obtain an approved press release template
promoting designation as a winner/finalist
 Winner to receive recognition and an award at
a key SAP or industry event
 And more marketing benefits
1) T&Cs and award may differ per app challenge
Submission Form
Visit the SAP HANA Cloud Applications Partner Center, submit your app idea(s), get enabled, publish your
application on the SAP Store – Gain the chance to win big!

15. © 2013 SAP AG. All rights reserved. 15
Timeline for SAP HANA Cloud Applications Challenge
Enter today to win exposure to customers and market influencers
Decide to be part of the game and submit your app proposal
Commit to get enabled and develop market-ready apps by August 15, 2013
Send your developers for training
Learn how to develop packaged apps based on the SAP HANA Cloud Platform
Build your market-ready, certified app and publish on SAP Store
Benefit from coaching by SAP-experts throughout the process. Finalize and publish your application(s)
on the SAP Store
Submit your application(s) for the challenge – and win big!
Enter the Applications Challenge, win an award, and get promoted at a key SAP or industry event in the fall
of 2013
For more details, please refer to www.saphanacloudappspartnercenter.com
AUGUST 15*
JUNE-
AUGUST
JUNE
TODAY

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Act Now!
Visit the our Partner Center and
Get Started Today! www.saphanacloudappspartnercenter.com
Grow your software business with
SAP
...and take advantage of the $17B cloud
application services market opportunity while
reaching more than 230K SAP customers