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Gamification im Personalwesen - Erfahrungsbericht von SAP
1.
Gamification im Personalwesen Philipp
Herzig, SAP Lead Enterprise Gamification Thomas Jenewein, SAP Education Business Development
2.
© 2015 SAP
AG. All rights reserved. 2Public Level der Präsentation Intro Gamification im Personalwesen Beispiele der SAP Umsetzung
3.
3 Level 1: Intro
4.
© 2015 SAP
AG. All rights reserved. 4Public SAP Education im Überblick © 2015 SAP SE or an SAP affiliate company. All rights reserved. 4 Services & Inhalte • Standardschulungen in SAP Schulungszentren • Anwenderschulungen gefördert, per E-Learning oder maßgeschneidert • Kundenindividuelle Schulungen: kundenspezifisch beim Kunden oder in Schulungszentren • Zertifizierungen (Berater, Anwender) • Education Consulting kundenindividueller Trainingsplan, Coaching & Materialerstellung • SAP Learning Hub über 5000 E-Learning & Handbücher, social Learning & Schulungssysteme im Abo Software • SAP Workforce Performance Builder Erstellen und Verteilen von Benutzer Doku, kontextsensitive Hilfe, Testskripts, E-Learning, • SAP User Experience Management by KNOA Messung der Benutzung um Support & Lernprozesse zu verbessern • SAP Assessment Manager Suite für Assessment & Zertifizierung • SuccessFactors Learning & SAP Learning Solution Lernplattform, zur Planung und Steuerung aller Lernprozesse (Cloud & on Premise)
5.
© 2015 SAP
AG. All rights reserved. 5Public
6.
© 2015 SAP
AG. All rights reserved. 6Public
7.
© 2015 SAP
AG. All rights reserved. 7Public
8.
© 2015 SAP
AG. All rights reserved. 8Public Wie engagiert ist dieser Mitarbeiter?
9.
9 Gamification = Nutzung
von Spiel Elementen in Spielfremdem Kontext (Wikipedia) Mehr Spass
10.
© 2015 SAP
AG. All rights reserved. 10Public Ziele von Gamification Engagieren Messen Unterhalten Lernen
11.
© 2015 SAP
AG. All rights reserved. 11Public Average age of gamers in years? 37 25 42 3:1 97 % of gamers older than 50? Social vs competitive games? % of frequent female gamers? % of youth playing computer games?
12.
© 2015 SAP
AG. All rights reserved. 12Public Spielemechanismen
13.
© 2015 SAP
AG. All rights reserved. 13Public Normale Reaktionen auf Gamification „Unseriös“ „Zeitverschwendung“ „Ausbeutung“
14.
© 2015 SAP
AG. All rights reserved. 14Public …. Aber wir nutzen es schon unbewusst LinkedIn Fitbit
15.
15 Level 2: Gamification im
HR
16.
© 2015 SAP
AG. All rights reserved. 16Public Wo kann Gamification Ansetzen? Recruiting Lernen & Weiterbildung Mitarbeiter Engagment Compensation Gesundheitsmanagement Performance Management
17.
17 Level 3: Beispiele
18.
© 2015 SAP
AG. All rights reserved. 18Public Recruiting Americas Army : • Online-Computerspiel Taktik-/Ego- Shooter • Entwickelt durch United States Army • Kostenlos • erfolgreichste Spieler werden kontaktiert • Über 32 Mio$ Kosten
19.
© 2015 SAP
AG. All rights reserved. 19Public Recruiting My Mariott Hotel – managen einer Hotelküche Benefits: • Innovativere Arbeitgebermarke • Einblicke in die tägliche Arbeit • Mehr Spass im Recruiting • Bessere “Selbstselektion”
20.
© 2015 SAP
AG. All rights reserved. 20Public Recruiting RWE-Karrierewebsite ´Bewerberakademie´ bietet Tests im Edutainment Format
21.
© 2015 SAP
AG. All rights reserved. 22Public Gesundheitsmanagement SAP-Mitarbeiter können Fitnesstracker zum Vorzugspreis bestellen Teil des Programms: „Take Charge of Your Health and Well-Being”
22.
© 2015 SAP
AG. All rights reserved. 23Public Compensation & Rewards: Verteilen von Kudos/ Badges oder Expertise an Kollegen in SAP Jam
23.
© 2015 SAP
AG. All rights reserved. 24Public Förderung von Mitarbeiter Engagement & Onboarding im Vertrieb (SAP Quest App, SAP Quiz) • Annahme & Engagement von Tools fördern • Mehr Interaktion & Mehr Spass • Punkte, Missions, Badges • Einlösen & Spenden der Punkte • Ansatz ähnliche wie Quizduell • Onboarding • Events
24.
© 2015 SAP
AG. All rights reserved. 25Public SAP interne Spiele Lernen & Wissenstransfer Edugames – z.B. zum Thema Nachhaltigkeit Komplexe Simulation: SAP ERP Simulation Game (openSAP MOOC für Moderatoren)
25.
© 2015 SAP
AG. All rights reserved. 26Public Gamification im SAP Learning Hub Ziele: Lerner belohen • Für Wertbeiträge in der Community • Ziel-Erreichung • Out of Scope: Gamification im Lerninhalt Vorteile: • Engagement & Motivation erhöhen • Bessere Kundenbindung Detaillierter Blog zum Konzept der Lernräume
26.
© 2015 SAP
AG. All rights reserved. 27Public Beispielhafter Gamification Prozess im SAP Learning Hub • Missions • Level & points • Auswahl einer Mission • User performs neccesary tasks e.g. watches onboarding video • rewarded with points & badge
27.
© 2015 SAP
AG. All rights reserved. 28Public Profil Update • Status Updated • Detailed updates
28.
© 2015 SAP
AG. All rights reserved. 29Public Ergebnisse der SAP Learning Hub Missions HANA Quiz Challenge 3200 akzeptiert, 700 bestanden 6900 akzeptiert, 89.000 Ansichten Mehr als 2000 Buchungen der Discovery Edition Ca. 100 Blogbeiträge Bekanntheit & Engagement gesteigert! + Verdopplung der Abonnenten der Community; ca. 800 Kommentare
29.
© 2015 SAP
AG. All rights reserved. 30Public Motivation for gamified online training
30.
© 2015 SAP
AG. All rights reserved. 31Public G-Learning für Mobility Entwickler SAP Development University The course interface consists basically of two parts which together create a unique learning experience: The Live Dashboard:The Content Map (index):
31.
© 2015 SAP
AG. All rights reserved. 32Public G-Learning für Mobility Entwickler SAP Development University (SAP Development University)
32.
© 2015 SAP
AG. All rights reserved. 33Public SAP TwoGo TwoGo by SAP Link: www.twogo.com
33.
34 Level 4: Umsetzung von
Gamification
34.
© 2015 SAP
AG. All rights reserved. 35Public SAP Gamification Service Introduction Gamification of enterprise applications intrinsically motivates people being active users and contributors. The Gamification Service (GS) allows to easily introduce gamification mechanics into applications meeting enterprise requirements. Gamification Requirements = Idea Gamification Design = Concept Implementation using SAP GS = Technology
35.
© 2015 SAP
AG. All rights reserved. 36Public SAP Gamification Service Überblick My Application Business Logic Consumption (Mobile / SAP UI5) User SAP Gamification Platform API Game Event Widgets Achievements Analytics Rules of Game Player Mgmnt Rule Optimizer SSO SDK Key Product Features • Easy integration of Game events with Web API. • Implement arbitrarily complex game mechanics with web-based Gamification Workbench. • Engage users with real-time feedback on achievements. • Simple to use SAP UI5 widgets for integration in Fiori and other applications. • Gamification analytics for continuously improving the engagement during run- time.
36.
© 2015 SAP
AG. All rights reserved. 37Public SAP Gamification Service Vorteile Low-cost Cloud-based Operations Pre-defined content + SDKs for rapid integration Arbitrary complex game mechanics with instant feedback
37.
© 2015 SAP
AG. All rights reserved. 38Public SAP Gamification Service Online Development and Administration Environment
38.
© 2015 SAP
AG. All rights reserved. 39Public Weitere Infos Herger, Mario: Gamification in HR • Amazon: http://www.amazon.de/dp/1500567140 • PDF: https://gum.co/V01Gamification Gamification im Personalwesen – Webinar Aufnahmen, Zusammenfassung + weitere Informationen, Blogs, Folien etc. Try out SAP Gamification Service on SAP HANA Cloud Platform (Beschreibung des kostenlosen Beta Trials) Detaillierter Blog zum Konzept der Lernräume im SAP Learning Hub
39.
© 2015 SAP
AG. All rights reserved. 40Public Game On – Have Fun! Thomas Jenewein, SAP SE SAP Education thomas.jenewein@sap.com http://twitter.com/saplearn https://www.xing.com/net/sapeducation https://www.xing.com/net/pe20 Dr.-Ing. Philipp Herzig Lead Enterprise Gamification philipp.herzig@sap.com Mobile: +49 170 5697927 Join me online: Twitter, LinkedIn, Xing
40.
© 2015 SAP
AG. All rights reserved. 41Public © 2015 SAP SE or an SAP affiliate company. All rights reserved. No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG. The information contained herein may be changed without prior notice. Some software products marketed by SAP AG and its distributors contain proprietary software components of other software vendors. National product specifications may vary. These materials are provided by SAP AG and its affiliated companies ("SAP Group") for informational purposes only, without representation or warranty of any kind, and SAP Group shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP Group products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty. SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and other countries. Please see http://www.sap.com/corporate-en/legal/copyright/index.epx#trademark for additional trademark information and notices.
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