Wissen auf die Ohren! – Warum Podcasts besonders zum Lernen angesagt sind

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Podcasting ist 2019 in Deutschland zum Mainstream geworden. 40% der Podcast HörerInnen nutzen Podcasts zum Lernen, da es eine bequeme Möglichkeit ist, an Informationen und Wissen zu kommen. Thomas Jenewein und Christoph Haffner, Hosts des EducationNewscasts, teilen Ihre Erfahrungen aus den letzten Jahren zu Formaten, Technik und Erfolgsfaktoren. Christoph Haffner, Knowledge Architect & Podcast Host, SAP

Empresariales

Christoph Haffner / Thomas Jenewein
Wissen auf die Ohren!
Warum Podcasts besonders zum Lernen angesagt sind

2© 2019 SAP SE or an SAP affiliate company. All rights reserved.
Abonnierbares Audio
RSS-Feed Audio-Datei
2000
(Tristan Louis, Dave Winer)

3© 2019 SAP SE or an SAP affiliate company. All rights reserved.
2004
Erste abonnierbare Shows Teil von Apple iTunes

4© 2019 SAP SE or an SAP affiliate company. All rights reserved.
iPod Broadcast
Podcast
(Ben Hammerslley)
2004

5© 2019 SAP SE or an SAP affiliate company. All rights reserved.
Jede/r vierte Deutsche hört Podcasts
ca. 20 Mio Podcasthörer
2019
https://www.bitkom.org/Presse/Presseinformation/Jeder-Vierte-hoert-Podcasts

6© 2019 SAP SE or an SAP affiliate company. All rights reserved.
Was macht Podcasts so attraktiv?
Podcast ist das mobilste Content-Format
Podcast ist ein sehr intimes und nahes Medium

7© 2019 SAP SE or an SAP affiliate company. All rights reserved.
Lernen ist Thema
40% der US Podcast Hörer abonnieren Lern-Podcasts
In Deutschland 34%

8© 2019 SAP SE or an SAP affiliate company. All rights reserved.
“Über die allmähliche
Verfertigung der Gedanken
beim Reden.”
Heinrich von Kleist – 1805/06

9© 2019 SAP SE or an SAP affiliate company. All rights reserved.
“Sprechendes Denken.”
Moritz Klenk – Vortrag auf der “Subscribe” Podcaster-Konferenz 2019

10© 2019 SAP SE or an SAP affiliate company. All rights reserved.
SAP Podcasting
openSAP – Plattform für SAP Lernpodcasts (Heute: 8 Podcasts)
2 Podcast Pilotserien: Education NewsCast – UI5 Newscast
Positives Feedback – ca. 33k Downloads in 2019
Weitere Podcast Formate in Planung

11© 2019 SAP SE or an SAP affiliate company. All rights reserved.
Weitere Podcast Studien
▪ Spot on Podcast Study, 2018 (https://www.ard-werbung.de/spotonpodcast/)
▪ ARD/ZDF-Onlinestudie 2019 (http://www.ard-zdf-onlinestudie.de/)
▪ Trendmedium Podcast Study (https://www.splendid-research.com/de/studie-podcasts.html)
▪ Audio and Podcasting Fact Sheet (http://www.journalism.org/fact-sheet/audio-and-podcasting/)
▪ The Growth of Podcasts and Why It Matters (https://www.entrepreneur.com/article/306174)
▪ Podcast-Consumer-2017 Study (https://www.edisonresearch.com/wp-content/uploads/2017/04/Podcast-Consumer-2017.pdf)
▪ Podcast-Consumer-2019 Study (https://www.edisonresearch.com/the-podcast-consumer-2019/)

Contact information:
Christoph Haffner
Learning Experience Designer
c.haffner@sap.com
Thank you.

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Wissen auf die Ohren! – Warum Podcasts besonders zum Lernen angesagt sind

1. Christoph Haffner / Thomas Jenewein Wissen auf die Ohren! Warum Podcasts besonders zum Lernen angesagt sind

5. 5© 2019 SAP SE or an SAP affiliate company. All rights reserved. Jede/r vierte Deutsche hört Podcasts ca. 20 Mio Podcasthörer 2019 https://www.bitkom.org/Presse/Presseinformation/Jeder-Vierte-hoert-Podcasts

10. 10© 2019 SAP SE or an SAP affiliate company. All rights reserved. SAP Podcasting openSAP – Plattform für SAP Lernpodcasts (Heute: 8 Podcasts) 2 Podcast Pilotserien: Education NewsCast – UI5 Newscast Positives Feedback – ca. 33k Downloads in 2019 Weitere Podcast Formate in Planung

11. 11© 2019 SAP SE or an SAP affiliate company. All rights reserved. Weitere Podcast Studien ▪ Spot on Podcast Study, 2018 (https://www.ard-werbung.de/spotonpodcast/) ▪ ARD/ZDF-Onlinestudie 2019 (http://www.ard-zdf-onlinestudie.de/) ▪ Trendmedium Podcast Study (https://www.splendid-research.com/de/studie-podcasts.html) ▪ Audio and Podcasting Fact Sheet (http://www.journalism.org/fact-sheet/audio-and-podcasting/) ▪ The Growth of Podcasts and Why It Matters (https://www.entrepreneur.com/article/306174) ▪ Podcast-Consumer-2017 Study (https://www.edisonresearch.com/wp-content/uploads/2017/04/Podcast-Consumer-2017.pdf) ▪ Podcast-Consumer-2019 Study (https://www.edisonresearch.com/the-podcast-consumer-2019/)

12. Contact information: Christoph Haffner Learning Experience Designer c.haffner@sap.com Thank you.

Wissen auf die Ohren! – Warum Podcasts besonders zum Lernen angesagt sind

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Wissen auf die Ohren! – Warum Podcasts besonders zum Lernen angesagt sind