Steve Lucas presentation on #BigData at the SAP & Intel 2013 Forum on Big Data, August 27, 2013. @nstevenlucas Big data is changing the world. With more information available than ever before, we can gain insights to grow, produce, and advance in real-time.

1. THE FUTURE OF DATA IN
A CONNECTED WORLD
Steve Lucas
President, SAP Platform Solutions

2. Big Data Has Changed the World FOREVER
2
Years to Reach 50 millions Users
0
10
20
30
40
Radio TV Internet iPod Facebook
38
13
4 4
100M
users in
9 months
If Facebook were a country it would be the world’s
3rd largest between India and the U.S (China is #1)
313.9M
U.S.India Facebook
1.11B1.23B
Number of
Internet users
worldwide
2.2B
Number
of Google
searches 2012 1.2T
Number of electronic business
and consumer transactions
per DAY by 2020
450B More mobile phones have been
manufactured than there are
people on earth. 5 Billion are in
use today.
v.

3. What’s Driving This? The Internet of Everything
3
*IDC Big Data Market Share report, 2011 – 2016. Revenue refers to 2014 projection

4. The Future With Big Data
4
“If executives don’t find a way to trap, tame, and train
their data monsters, they’ll be extinct in 2 years”
Big Data: Getting Ready for the 2013 Big Bang
How does a phone call turn into a predictor for
global oil futures?
Integrated conversations between people
and things!
Things “Talk” to Other Things…People “Talk” to Things

5. eBay – finding a needle in a billion, billion haystacks
5
Massive real-time
“Signals” app for eBay
MEN’S
50%
SNEAKERS
35%
COLLECTIBLES
20%
BASKETBALL
10%

6. Grabbing the Big Data Opportunity
6
ACQUIRE ACTBIG DATA ANALYZE
SAP: Real-time, with real results
REAL RESULTS
REAL TIME

7. Accelerate how you acquire, analyze, act on insights
7
SAP HANA BIG DATA PLATFORM
Analytics &
Reporting
Predictive
Modeling
Text
Mining
Spatial
Processing
Petabyte
Storage
Data Acquisition In-memory
Processing
Hadoop
ACQUIRE
ACCELERATE
BIG DATA

8. Uncover insights that drive measurable results
8
25 industries, 12 lines of business
Predict Segment Optimize Text Mining Simulate
ACQUIRE
ACCELERATE
BIG DATA
DATA SCIENTISTS WITH INDUSTRY
& LINE OF BUSINESS EXPERTISE

9. Infuse insights into processes, people & things
9
Customers Partners
EmployeesProcesses
ACQUIRE
ACCELERATE
BIG DATA
BIG DATA APPS & ANALYTICS

10. SAP HANA Big Data Apps
TODAY
Fraud
Detection
Demand Signal
Management
Sentiment
Intelligence
Manufacturing
& Maintenance
:-)
FUTURE*
Personalized
Healthcare
Product
Recommendation
Predictive
Maintenance
Asset Tracking
Network
Optimization
Propensity
to Churn
360°
Customer View
Distribution
Network
Optimization
Supply
Chain Risk
Sphere of
Influence
Genomic
Research
Employee
Abuse
*For illustrative purposes only. Specific applications to be finalized.
10

11. Making Big Data Make Sense
Data Tools, Data Scientists, Data Applications
Tools to extract and
analyze data
SAP and many others
Experts to refine data
into industry insights
SAP and a select few
Apps to infuse data into
your people & processes
Only SAP

12. THANK YOU
12
Steve Lucas
President, SAP Platform & Solutions
@nstevenlucas